ft.com — September 2026 traffic, keywords & AI visibility

Search engines send ft.com an estimated 2.2 million visits a month. Effectively all of it is organic — about 2.2 million visits from unpaid results. Paid search contributes only about 6 visits a month. Spread across 321,400 ranking keywords, that averages roughly 6.8 organic visits per keyword.

ft.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).

The llms.txt on ft.com runs to 146 lines (5,994 characters) across 12 sections, last generated in March 2026. It introduces the site as "Financial Times". It tells AI engines the business works in Media, Publishing and Journalism. It describes 4 products, with prices such as Digital Subscription Service at Starting at $39/month and FT Weekend Subscription at Starting at $45/month. Services it lists include FT Live Events, Custom Research and Analysis and Advertising Solutions. The audience it names is Business Professionals, Investors, Policymakers, Corporate Executives, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and GraphQL. The keywords it claims start with "financial news", "business analysis", "global markets" and "economics".

# Financial Times

## About
The Financial Times is a leading global business publication offering in-depth news, analysis, and opinion on markets, economics, and politics. It serves business professionals, investors, and policymakers with high-quality journalism and comprehensive reporting. Founded in 1888, it remains an essential resource for understanding the complexities of the global economy.

**Areas of Work:** Media, Publishing, Journalism

## Things to Remember
- **Website:** https://ft.com
- **Address:** 1 Southwark Bridge, London, SE1 9HL, United Kingdom
- **Contact:** [email protected]
- **Phone:** +44-20-7873-4000
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Europe/London
- **Currency:** GBP
- **Company Type:** Private
- **Employees:** 600 employees
- **Revenue:** $400M
- **Hiring Status:** Yes, actively hiring

## Products
- **Digital Subscription Service** (Starting at $39/month): Access to premium articles, analysis, and tools on the Financial Times website and app.
- **Print Newspaper** (Contact for pricing): Daily print edition of the Financial Times delivered to your doorstep.
- **FT Weekend Subscription** (Starting at $45/month): Special weekend edition with in-depth features and lifestyle content.
- **FT Corporate Subscription** (Contact for pricing): Tailored subscription plans for businesses and organizations to access FT content.

## Services
- **FT Live Events

Google lists ft.com for about 321,400 keywords, which together bring an estimated 2.2 million organic visits a month.

The latest technical audit of ft.com scored 81 out of 100 overall. Performance is its weakest area at 48, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Financial Times's company profile names wsj.com, bloomberg.com and reuters.com as competitors. Its own llms.txt adds economist.com and forbes.com. Outside its market, the domains ranked closest to it in our worldwide ranking are firefox.com, myhuaweicloud.com, wired.com and adobedc.net.

wsj.com

bloomberg.com

reuters.com

economist.com

forbes.com