Last updated: August 2026
Global rank: Worldwide · 2026-08
#52,573
AI visibility: Grade A
85
SEO health: Latest audit
81
Visits
7.7K
per month, estimated
Keywords
8.2K
ranking in Google
Organic share
100%
7.7K organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of fool.com.au
fool.com.au Web Traffic Statistics
Key findings
- Fool (Financial Services) is ranked #52,573 worldwide in our August 2026 domain ranking, inside the top 100,000, up 136 places from #52,709 in July 2026.
- It is estimated to receive about 7,666 visits a month from search, 100% of it organic, across 8,150 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 152 lines.
- Its last technical audit scored 81/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #52,573 | ▲ 136 |
| July 2026 | #52,709 | ▲ 653 |
| June 2026 | #53,362 | — |
| May 2026 | #53,362 | ▲ 951 |
| April 2026 | #54,313 | ▲ 37 |
| March 2026 | #54,350 | ▲ 681 |
| February 2026 | #55,031 | — |
What this company does
The Motley Fool Australia publishes regular news and analysis on the ASX share market. Their articles examine individual stocks, sector movements, and wider economic factors that influence Australian investors. Content ranges from basic explanations of how shares work to more detailed looks at income strategies, retirement planning, and superannuation choices, all available without a paywall for the main reports. Th…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
fool.com.au Traffic and Visitor Engagement
Search engines send fool.com.au an estimated 7,666 visits a month. Effectively all of it is organic — about 7,666 visits from unpaid results. Spread across 8,150 ranking keywords, that averages roughly 0.9 organic visits per keyword.
Monthly visits
7.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
7.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fool.com.au AI Visibility
fool.com.au scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fool.com.au LLMS.txt
The llms.txt on fool.com.au runs to 152 lines (6,797 characters) across 12 sections, last generated in March 2026. It introduces the site as "Motley Fool Australia". It tells AI engines the business works in Financial Services, Investment Analysis and Stock Market Education. It describes 4 products, with prices such as Share Market News Updates at Free, Educational Resources at Free and Premium Subscription Service at $199/year. Services it lists include Personalized Investment Advice, Portfolio Management Tools and Webinars and Workshops. The audience it names is Investors, Professionals, Retirees, aged 25-54 (Australia). Technologies it mentions include HTML5, CSS3, JavaScript, WordPress and Google Analytics. The keywords it claims start with "ASX share market analysis", "investing news", "Australian share market" and "Motley Fool Australia".
Status
Published
AI engines can read it
Lines
152
In the file
Size
6.8K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Motley Fool Australia ## About Fool is a leading provider of investment analysis and news focused on the Australian Securities Exchange (ASX). With a strong reputation built over years, they offer insightful analysis and recommendations to help both novice and experienced investors make informed decisions. Their commitment to transparency and education positions them as a trusted resource in the investment community, empowering users with the knowledge needed to navigate the complexities of the share market. **Areas of Work:** Financial Services, Investment Analysis, Stock Market Education ## Things to Remember - **Website:** https://fool.com.au - **Address:** Melbourne, Victoria, Australia - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Melbourne - **Currency:** AUD - **Company Type:** Private - **Employees:** 50 employees - **Revenue:** $5M - **Hiring Status:** Yes, actively hiring ## Products - **Investment Analysis Reports** (Contact for pricing): Detailed reports and recommendations on ASX stocks to guide investment decisions. - **Share Market News Updates** (Free): Daily updates and insights on the latest trends and news in the Australian share market. - **Educational Resources** (Free): Guides, tutorials, and articles to help investors understand the stock market and improve their skills. - **Premiu
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Investment Analysis ReportsContact for pricing
- Share Market News UpdatesFree
- Educational ResourcesFree
- Premium Subscription Service$199/year
Services it tells AI about
- Personalized Investment AdviceContact for quote
- Portfolio Management ToolsContact for quote
- Webinars and Workshops$50/session
Competitors it names
Audience it targets
Investors, Professionals, Retirees · 25-54 · Australia
Company type
Private · actively hiring
fool.com.au Organic Keywords
Google lists fool.com.au for about 8,150 keywords, which together bring an estimated 7,666 organic visits a month.
Ranking keywords
8.2K
Found in Google for this domain
Visits they bring
7.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fool.com.au SEO Audit
The latest technical audit of fool.com.au scored 81 out of 100 overall. Performance is its weakest area at 49, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighCreate a Robots.txt File
- HighOptimize Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fool.com.au Competitors and Alternatives
Fool's company profile names theinvestorsagency.com.au, stockhead.com.au and motleyfool.com as competitors. Its own llms.txt adds asx.com.au, morningstar.com.au and sharesight.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ekonomim.com, tokyuhotels.co.jp, koleo.pl and pinterest.at.
fool.com.au Company Profile
The Motley Fool Australia publishes regular news and analysis on the ASX share market. Their articles examine individual stocks, sector movements, and wider economic factors that influence Australian investors. Content ranges from basic explanations of how shares work to more detailed looks at income strategies, retirement planning, and superannuation choices, all available without a paywall for the main reports. Th…
Founded in 2014 (about 12 years ago), Fool is based in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Financial Services, with further tags for Investment Analysis, Technology Stack and Subscription-based Model. Products on record for it: Investment Analysis Reports, Share Market News Updates and Educational Resources. Reported revenue is $5M (2023). Its tagline reads: "Free ASX share market investing analysis and share market news".
- Sector
- Financial Services
- Headquarters
- Melbourne, Australia
- Founded
- 2014
- Employees
- 51-200
- Revenue
- $5M (2023)
- Funding
- Not Disclosed
- Products
- Investment Analysis Reports, Share Market News Updates, Educational Resources
fool.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fool.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fool.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fool.com.au
Neighbours of #52,573 in our worldwide ranking — each with its own report.
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