Last updated: August 2026

Aug 2026

fool.com.au — August 2026 traffic, keywords & AI visibility

FoolFinancial Services

Global rank: Worldwide · 2026-08

#52,573

AI visibility: Grade A

85

SEO health: Latest audit

81

Visits

7.7K

per month, estimated

Keywords

8.2K

ranking in Google

Organic share

100%

7.7K organic visits

LLMS.txt

Published

152 lines AI engines can read

You're seeing the free preview of fool.com.au

Log in to see it all

fool.com.au Web Traffic Statistics

See company profile

Key findings

  • Fool (Financial Services) is ranked #52,573 worldwide in our August 2026 domain ranking, inside the top 100,000, up 136 places from #52,709 in July 2026.
  • It is estimated to receive about 7,666 visits a month from search, 100% of it organic, across 8,150 ranking keywords.
  • Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 152 lines.
  • Its last technical audit scored 81/100, with "Improve Page Load Speed" the highest-priority fix.
fool.com.au global rank history
MonthRankMove
August 2026#52,573▲ 136
July 2026#52,709▲ 653
June 2026#53,362—
May 2026#53,362▲ 951
April 2026#54,313▲ 37
March 2026#54,350▲ 681
February 2026#55,031—

What this company does

The Motley Fool Australia publishes regular news and analysis on the ASX share market. Their articles examine individual stocks, sector movements, and wider economic factors that influence Australian investors. Content ranges from basic explanations of how shares work to more detailed looks at income strategies, retirement planning, and superannuation choices, all available without a paywall for the main reports. Th…

Our read on the site

Significant improvements needed. 1 critical issue. 1 high-priority issue.

Financial ServicesInvestment AnalysisTechnology StackSubscription-based ModelInvestment Analysis ReportsShare Market News Updates

fool.com.au Traffic and Visitor Engagement

See traffic details

Search engines send fool.com.au an estimated 7,666 visits a month. Effectively all of it is organic — about 7,666 visits from unpaid results. Spread across 8,150 ranking keywords, that averages roughly 0.9 organic visits per keyword.

Monthly visits

7.7K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

7.7K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

fool.com.au AI Visibility

Run a free AI scan

fool.com.au scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

85out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health18/20

92/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

fool.com.au LLMS.txt

Open the generator

The llms.txt on fool.com.au runs to 152 lines (6,797 characters) across 12 sections, last generated in March 2026. It introduces the site as "Motley Fool Australia". It tells AI engines the business works in Financial Services, Investment Analysis and Stock Market Education. It describes 4 products, with prices such as Share Market News Updates at Free, Educational Resources at Free and Premium Subscription Service at $199/year. Services it lists include Personalized Investment Advice, Portfolio Management Tools and Webinars and Workshops. The audience it names is Investors, Professionals, Retirees, aged 25-54 (Australia). Technologies it mentions include HTML5, CSS3, JavaScript, WordPress and Google Analytics. The keywords it claims start with "ASX share market analysis", "investing news", "Australian share market" and "Motley Fool Australia".

Status

Published

AI engines can read it

Lines

152

In the file

Size

6.8K

Characters

Sections

12

Updated Mar 22, 2026

What the file says

# Motley Fool Australia

## About
Fool is a leading provider of investment analysis and news focused on the Australian Securities Exchange (ASX). With a strong reputation built over years, they offer insightful analysis and recommendations to help both novice and experienced investors make informed decisions. Their commitment to transparency and education positions them as a trusted resource in the investment community, empowering users with the knowledge needed to navigate the complexities of the share market.

**Areas of Work:** Financial Services, Investment Analysis, Stock Market Education

## Things to Remember
- **Website:** https://fool.com.au
- **Address:** Melbourne, Victoria, Australia
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** Australia/Melbourne
- **Currency:** AUD
- **Company Type:** Private
- **Employees:** 50 employees
- **Revenue:** $5M
- **Hiring Status:** Yes, actively hiring

## Products
- **Investment Analysis Reports** (Contact for pricing): Detailed reports and recommendations on ASX stocks to guide investment decisions.
- **Share Market News Updates** (Free): Daily updates and insights on the latest trends and news in the Australian share market.
- **Educational Resources** (Free): Guides, tutorials, and articles to help investors understand the stock market and improve their skills.
- **Premiu

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Financial ServicesInvestment AnalysisStock Market Education

Keywords it claims

ASX share market analysisinvesting newsAustralian share marketMotley Fool Australiashare market newsfree ASX investing analysistrusted Australian investment advicelatest share market updatesAustralian stock market trendshow to invest in ASX

Technologies

HTML5CSS3JavaScriptWordPressGoogle Analytics

Products it tells AI about

  • Investment Analysis ReportsContact for pricing
  • Share Market News UpdatesFree
  • Educational ResourcesFree
  • Premium Subscription Service$199/year

Services it tells AI about

  • Personalized Investment AdviceContact for quote
  • Portfolio Management ToolsContact for quote
  • Webinars and Workshops$50/session

Competitors it names

theinvestorsagency.com.austockhead.com.aumotleyfool.comasx.com.aumorningstar.com.ausharesight.com

Audience it targets

Investors, Professionals, Retirees · 25-54 · Australia

Company type

Private · actively hiring

fool.com.au Organic Keywords

See all keywords

Google lists fool.com.au for about 8,150 keywords, which together bring an estimated 7,666 organic visits a month.

Ranking keywords

8.2K

Found in Google for this domain

Visits they bring

7.7K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Financial ServicesInvestment AnalysisTechnology StackSubscription-based ModelInvestment Analysis ReportsShare Market News UpdatesEducational Resources

fool.com.au SEO Audit

Open full SEO report

The latest technical audit of fool.com.au scored 81 out of 100 overall. Performance is its weakest area at 49, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

81

Overall

92

SEO

Excellent

49

Performance

88

Accessibility

Fix these first

  • CriticalImprove Page Load Speed
  • HighImplement a Sitemap
  • HighCreate a Robots.txt File
  • HighOptimize Mobile Responsiveness

11 more recommendations, with the exact changes and the pages they apply to, are in the full report.

fool.com.au Competitors and Alternatives

Compare competitors

Fool's company profile names theinvestorsagency.com.au, stockhead.com.au and motleyfool.com as competitors. Its own llms.txt adds asx.com.au, morningstar.com.au and sharesight.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ekonomim.com, tokyuhotels.co.jp, koleo.pl and pinterest.at.

theinvestorsagency.com.au
stockhead.com.au
motleyfool.com
asx.com.au
morningstar.com.au
sharesight.com

fool.com.au Company Profile

View full profile

The Motley Fool Australia publishes regular news and analysis on the ASX share market. Their articles examine individual stocks, sector movements, and wider economic factors that influence Australian investors. Content ranges from basic explanations of how shares work to more detailed looks at income strategies, retirement planning, and superannuation choices, all available without a paywall for the main reports. Th…

Founded in 2014 (about 12 years ago), Fool is based in Melbourne, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Financial Services, with further tags for Investment Analysis, Technology Stack and Subscription-based Model. Products on record for it: Investment Analysis Reports, Share Market News Updates and Educational Resources. Reported revenue is $5M (2023). Its tagline reads: "Free ASX share market investing analysis and share market news".

Financial ServicesInvestment AnalysisTechnology StackSubscription-based Model
Sector
Financial Services
Headquarters
Melbourne, Australia
Founded
2014
Employees
51-200
Revenue
$5M (2023)
Funding
Not Disclosed
Products
Investment Analysis Reports, Share Market News Updates, Educational Resources

fool.com.au Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to fool.com.au

Neighbours of #52,573 in our worldwide ranking — each with its own report.

Wait — let's zoom out.

You are looking at one domain. fool.com.au competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.

Free to start

Everything above, for your own domainand the plan to fix it

Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.

Look up another company

A brand name or a domain — the whole overview loads in seconds.