Last updated: September 2026
Global rank: Worldwide · 2026-09
#80,653
AI visibility: Grade A
85
SEO health: Latest audit
65
Visits
0
per month, estimated
Keywords
0
ranking in Google
Organic share
0%
of all search traffic
LLMS.txt
Published
141 lines AI engines can read
You're seeing the free preview of fisher-price.com
fisher-price.com Web Traffic Statistics
Key findings
- Fisher-Price (Toys & Games) is ranked #80,653 worldwide in our September 2026 domain ranking, inside the top 100,000, up 3,668 places from #84,321 in August 2026.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 141 lines.
- Its last technical audit scored 65/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #80,653 | ▲ 3,668 |
| August 2026 | #84,321 | ▼ 2,956 |
| July 2026 | #81,365 | ▼ 2,834 |
| June 2026 | #78,531 | — |
| May 2026 | #78,531 | ▼ 2,952 |
| April 2026 | #75,579 | ▼ 5,426 |
| March 2026 | #70,153 | ▲ 5,687 |
| February 2026 | #75,840 | — |
What this company does
Fisher-Price produces a wide selection of toys and baby gear designed for daily use in homes with young children. Their lineup features wooden toys along with nursery items like playpens, rockers, and activity sets that fit into regular routines. The company operates as part of the larger Mattel group, which means their products appear alongside other well-known lines on shared retail platforms. Shoppers can find eve…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
fisher-price.com Traffic and Visitor Engagement
Paid search ads bring 100% of it — more than its organic results do.
Monthly visits
0
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
0
0% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
0%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fisher-price.com AI Visibility
On our AI visibility scale fisher-price.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fisher-price.com LLMS.txt
The llms.txt on fisher-price.com runs to 141 lines (5,801 characters) across 12 sections, last generated in April 2026. It introduces the site as "Fisher-Price Official Website". It tells AI engines the business works in Toys & Games, Child Development and Retail. It describes 4 products, including Wooden Toys, Developmental Toys and Nursery Essentials. The audience it names is Parents, Caregivers, Educators, aged Newborn to 3 years (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "Fisher-Price toys", "baby gear", "developmental toys" and "nursery essentials".
Status
Published
AI engines can read it
Lines
141
In the file
Size
5.8K
Characters
Sections
12
Updated Apr 10, 2026
What the file says
# Fisher-Price Official Website ## About Fisher-Price is a leading brand in the toy industry, specializing in high-quality nursery essentials and developmental toys for newborns and babies. With a focus on innovation and child development, Fisher-Price offers a wide range of products designed to stimulate learning and play. The brand is committed to creating safe, engaging, and educational toys that help parents nurture their children's growth and development. **Areas of Work:** Toys & Games, Child Development, Retail ## Things to Remember - **Website:** https://fisher-price.com - **Address:** 636 Girard Avenue, East Aurora, NY 14052, United States - **Contact:** [email protected] - **Phone:** +1-800-432-5437 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 500 employees - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Wooden Toys** (Contact for pricing): High-quality wooden toys designed for infants and toddlers to promote creativity and imaginative play. - **Developmental Toys** (Contact for pricing): Toys that support various stages of child development, focusing on motor skills, sensory experiences, and cognitive growth. - **Nursery Essentials** (Contact for pricing): Safe and functional nursery products including cribs, bedding, and accessories for newborns.
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Wooden ToysContact for pricing
- Developmental ToysContact for pricing
- Nursery EssentialsContact for pricing
- Baby GearContact for pricing
Competitors it names
Audience it targets
Parents, Caregivers, Educators · Newborn to 3 years · Global
Company type
Private · actively hiring
fisher-price.com SEO Audit
The latest technical audit of fisher-price.com scored 65 out of 100 overall. Performance is its weakest area at 42, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighAdd Robots.txt File
- HighOptimize for Mobile Devices
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fisher-price.com Competitors and Alternatives
Fisher-Price's company profile names vtech.com, littletikes.com and bratz.com as competitors. Its own llms.txt adds mattel.com and toysrus.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rarbggo.to, um.fi, theawl.com and pornozinho.xxx.
fisher-price.com Company Profile
Fisher-Price produces a wide selection of toys and baby gear designed for daily use in homes with young children. Their lineup features wooden toys along with nursery items like playpens, rockers, and activity sets that fit into regular routines. The company operates as part of the larger Mattel group, which means their products appear alongside other well-known lines on shared retail platforms. Shoppers can find eve…
Fisher-Price was founded in 1930, about 96 years ago, and is headquartered in East Aurora, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Herman Fisher. Its profile files it under Toys & Games, with further tags for Child Development, Retail and Business to Consumer. Products on record for it: Wooden Toys, Developmental Toys, Nursery Essentials and Baby Gear. Reported revenue is $1.2B (2022). Its tagline reads: "Explore Fisher-Price nursery essentials and toys for newborns and babies".
- Sector
- Toys & Games
- Headquarters
- East Aurora, United States
- Founded
- 1930
- Employees
- 501-1000
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- Herman Fisher
- Products
- Wooden Toys, Developmental Toys, Nursery Essentials, Baby Gear
fisher-price.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fisher-price.com Organic Keywords
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
0
Found in Google for this domain
Visits they bring
0
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fisher-price.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fisher-price.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fisher-price.com
Neighbours of #80,653 in our worldwide ranking — each with its own report.
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