Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#42,835
AI visibility: Grade A+
95
SEO health: Latest audit
83
Visits
50.0K
per month, estimated
Keywords
2.4K
ranking in Google
Organic share
100%
50.0K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of ferrero.com
A snapshot of how ferrero.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Ferrero started out as a small family operation in Italy during 1946 and has developed into a major name in the packaged sweets sector. The company makes and distributes a wide selection of confectionery items that appear on shelves in many countries. Its brands cover everyday treats and occasional indulgences, all produced under one group that keeps production and distribution tightly linked to its original base. P…
Our read on the site
The overall SEO health of ferrero.com is strong, with high scores in accessibility and best practices. However, performance issues and some content gaps present opportunities for improvement that could enhance user experience and search visibility.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
50.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
50.0K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.2K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
2.4K
Found in Google for this domain
Visits they bring
50.0K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Ferrero started out as a small family operation in Italy during 1946 and has developed into a major name in the packaged sweets sector. The company makes and distributes a wide selection of confectionery items that appear on shelves in many countries. Its brands cover everyday treats and occasional indulgences, all produced under one group that keeps production and distribution tightly linked to its original base. P…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for ferrero.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #42,835 in our worldwide ranking — each with its own report.
You are looking at one domain. ferrero.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
Updated Mar 18, 2026
# Ferrero Group Official Website ## About Ferrero is a global leader in the confectionery industry, renowned for creating high-quality sweet products since its founding in 1946. The company offers a portfolio of over 35 iconic brands, including Nutella, Ferrero Rocher, and Kinder, delighting millions of customers worldwide. With a strong commitment to innovation and sustainability, Ferrero continues to deliver premium offerings across more than 170 countries. **Areas of Work:** Food & Beverage, Confectionery, Consumer Goods ## Things to Remember - **Website:** https://ferrero.com - **Address:** Via Giovanni Ferrero, 1, Alba, Italy - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Rome - **Currency:** EUR - **Company Type:** Private - **Employees:** 40,000 employees - **Revenue:** $13.3B - **Hiring Status:** Yes, actively hiring ## Products - **Nutella** (Contact for pricing): A globally beloved hazelnut cocoa spread, perfect for breakfast and snacks. - **Ferrero Rocher** (Contact for pricing): Premium chocolate pralines with a hazelnut center, wrapped in gold foil for a luxurious treat. - **Kinder Chocolate** (Contact for pricing): A delightful milk chocolate bar with a creamy filling, designed for children and families. - **Tic Tac** (Contact for pricing): Refreshing mints and fruit-flavored candies in a conveni
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Families, Children, Adults, Gift Buyers · All ages · Global
Company type
Private · actively hiring