Last updated: September 2026
Global rank: Worldwide · 2026-09
#59,509
AI visibility: Grade A
85
SEO health: Latest audit
77
Visits
354.0K
per month, estimated
Keywords
72.3K
ranking in Google
Organic share
100%
354.0K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of fastenal.com
fastenal.com Web Traffic Statistics
Key findings
- Fastenal (Manufacturing) is ranked #59,509 worldwide in our September 2026 domain ranking, inside the top 100,000, down 2,202 places from #57,307 in August 2026.
- It is estimated to receive about 354,000 visits a month from search, 100% of it organic, across 72,300 ranking keywords.
- Its AI visibility score is 85 out of 100 (grade A), with a published llms.txt of 150 lines.
- Its last technical audit scored 77/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #59,509 | ▼ 2,202 |
| August 2026 | #57,307 | ▼ 5,045 |
| July 2026 | #52,262 | ▲ 9,984 |
| June 2026 | #62,246 | — |
| May 2026 | #62,246 | ▼ 16,040 |
| April 2026 | #46,206 | ▲ 7,862 |
| March 2026 | #54,068 | ▼ 4,893 |
| February 2026 | #49,175 | — |
What this company does
Fastenal operates as a major distributor of fasteners and related supplies across North America. The business maintains large inventories of hardware along with items used in original equipment manufacturing, maintenance and repair work, building projects, factory operations, and safety compliance. Through both an online site and local branches, it allows buyers to locate and order these goods in one place rather tha…
Our read on the site
Significant improvements needed. 2 critical issues. 1 high-priority issue.
fastenal.com Traffic and Visitor Engagement
Search engines send fastenal.com an estimated 354,000 visits a month. Effectively all of it is organic — about 354,000 visits from unpaid results. Spread across 72,300 ranking keywords, that averages roughly 4.9 organic visits per keyword.
Monthly visits
354.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
354.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fastenal.com AI Visibility
fastenal.com scores 85 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
fastenal.com LLMS.txt
The llms.txt on fastenal.com runs to 150 lines (6,893 characters) across 12 sections, last generated in March 2026. It introduces the site as "Fastenal - Industrial Supplies & Fasteners". It tells AI engines the business works in Manufacturing, Distribution and E-commerce. It describes 4 products, including Fasteners, MRO Supplies and Safety Products. Services it lists include Inventory Management Solutions, On-Site Services and Vendor Managed Inventory. The audience it names is Businesses, Industrial Professionals, Construction Companies, aged 25-54 (North America, Global). Technologies it mentions include JavaScript, HTML5, CSS3, Cloudflare and SAP ERP. The keywords it claims start with "fasteners", "industrial supplies", "MRO supplies" and "safety products". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
150
In the file
Size
6.9K
Characters
Sections
12
Updated Mar 22, 2026
What the file says
# Fastenal - Industrial Supplies & Fasteners ## About Fastenal is a leading distributor of fasteners and industrial supplies, catering to a wide range of industries including OEM, MRO, construction, and safety. The company offers an extensive inventory of products to ensure businesses can quickly find the solutions they need. With a commitment to quality and exceptional customer service, Fastenal supports its clients with efficient supply chain solutions. Founded in 1967, it has grown to become a trusted name in the industrial supply sector. **Areas of Work:** Manufacturing, Distribution, E-commerce ## Things to Remember - **Website:** https://fastenal.com - **Address:** 2001 Theurer Blvd, Winona, MN 55987, United States - **Contact:** [email protected] - **Phone:** +1-507-454-5374 - **Hours:** Mon-Fri: 7AM-5PM - **Timezone:** America/Chicago - **Currency:** USD - **Company Type:** Public - **Employees:** 35,000 employees - **Revenue:** $3.5B - **Hiring Status:** Yes, actively hiring ## Products - **Fasteners** (Contact for pricing): A wide range of bolts, nuts, screws, and other fastening solutions for industrial and construction applications. - **MRO Supplies** (Contact for pricing): Maintenance, repair, and operations supplies including tools, adhesives, and lubricants for ongoing facility needs. - **Safety Products** (Contact for pricing): Personal protective equipment
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- FastenersContact for pricing
- MRO SuppliesContact for pricing
- Safety ProductsContact for pricing
- Construction SuppliesContact for pricing
Services it tells AI about
- Inventory Management SolutionsContact for quote
- On-Site ServicesContact for quote
- Vendor Managed InventoryContact for quote
Competitors it names
Audience it targets
Businesses, Industrial Professionals, Construction Companies · 25-54 · North America, Global
Company type
Public · actively hiring
fastenal.com Organic Keywords
Google lists fastenal.com for about 72,300 keywords, which together bring an estimated 354,000 organic visits a month.
Ranking keywords
72.3K
Found in Google for this domain
Visits they bring
354.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fastenal.com SEO Audit
The latest technical audit of fastenal.com scored 77 out of 100 overall. Performance is its weakest area at 38, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighImplement a Sitemap
- HighSet Up Robots.txt File
- HighOptimize Mobile Responsiveness
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fastenal.com Competitors and Alternatives
Fastenal's company profile names grainger.com, mscdirect.com and hd supply.com as competitors. Its own llms.txt adds hdsupply.com, mcmaster.com and lowes.com. Outside its market, the domains ranked closest to it in our worldwide ranking are voachinese.com, panlasangpinoy.com, bever.nl and bot-to.ru.
fastenal.com Company Profile
Fastenal operates as a major distributor of fasteners and related supplies across North America. The business maintains large inventories of hardware along with items used in original equipment manufacturing, maintenance and repair work, building projects, factory operations, and safety compliance. Through both an online site and local branches, it allows buyers to locate and order these goods in one place rather tha…
Founded in 1967 (about 59 years ago), Fastenal is based in Winona, United States. Its workforce is listed as more than 10,001 employees. It was founded by Bob Kierlin. Its profile files it under Manufacturing, with further tags for Distribution, E-commerce and B2B. Products on record for it: Fasteners, MRO Supplies, Safety Products and Construction Supplies. Reported revenue is $3.5B (2022). Its tagline reads: "The largest fastener distributor in North America.".
- Sector
- Manufacturing
- Headquarters
- Winona, United States
- Founded
- 1967
- Employees
- 10001+
- Revenue
- $3.5B (2022)
- Funding
- Not Disclosed
- Founders
- Bob Kierlin
- Products
- Fasteners, MRO Supplies, Safety Products, Construction Supplies
fastenal.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fastenal.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fastenal.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fastenal.com
Neighbours of #59,509 in our worldwide ranking — each with its own report.
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