Last updated: August 2026
Global rank: Worldwide · 2026-08
#2,753
AI visibility: Grade A+
92
SEO health: Latest audit
70
Visits
2.9M
per month, estimated
Keywords
151.6K
ranking in Google
Organic share
100%
2.9M organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of fanduel.com
fanduel.com Web Traffic Statistics
Key findings
- FanDuel (Online Gaming) is ranked #2,753 worldwide in our August 2026 domain ranking, inside the top 10,000, down 112 places from #2,641 in July 2026.
- It is estimated to receive about 2.9 million visits a month from search, 100% of it organic, across 151,600 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 139 lines.
- Its last technical audit scored 70/100, with "Optimize Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #2,753 | ▼ 112 |
| July 2026 | #2,641 | ▼ 97 |
| June 2026 | #2,544 | — |
| May 2026 | #2,544 | ▲ 47 |
| April 2026 | #2,591 | ▲ 267 |
| March 2026 | #2,858 | ▲ 684 |
| February 2026 | #3,542 | — |
What this company does
FanDuel operates as a platform that combines daily fantasy sports with sports betting and online casino offerings. Users can enter contests based on player performances across major professional leagues, aiming to build the best virtual teams for cash rewards. The site also handles wagers on real game outcomes in sports like football, basketball, baseball, and others, plus a selection of casino-style games where perm…
Our read on the site
The overall SEO health of fanduel.com is moderately strong, with a high SEO score of 92 but significant room for improvement in performance and best practices. Key issues include missing image alt attributes and a lengthy meta description that could hinder click-through rates.
fanduel.com Traffic and Visitor Engagement
fanduel.com draws an estimated 2.9 million visits a month from search engines. Effectively all of it is organic — about 2.9 million visits from unpaid results. Paid search contributes only about 118 visits a month. Spread across 151,600 ranking keywords, that averages roughly 19 organic visits per keyword.
Monthly visits
2.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.9M
100% of all traffic
Paid visits
118
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fanduel.com AI Visibility
On our AI visibility scale fanduel.com earns 92 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fanduel.com LLMS.txt
The llms.txt on fanduel.com runs to 139 lines (6,385 characters) across 12 sections, last generated in March 2026. It introduces the site as "FanDuel - Online Sports Betting & Daily Fantasy Sports". It tells AI engines the business works in Online Gaming, Sports Betting and Technology. It describes 3 products, with prices such as Sports Betting Platform at Free to join, variable betting costs and Casino Games at Free to join, variable betting costs. Services it lists include Customer Support and Responsible Gaming Tools. The audience it names is Sports Enthusiasts, Gamers, Adults, aged 21-45 (United States). Technologies it mentions include React, Node.js, AWS, MongoDB and Redis. The keywords it claims start with "sports betting", "daily fantasy sports", "online gaming" and "FanDuel".
Status
Published
AI engines can read it
Lines
139
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# FanDuel - Online Sports Betting & Daily Fantasy Sports ## About FanDuel is a leading online gaming company specializing in sports betting and daily fantasy sports. The platform caters to sports enthusiasts by offering betting opportunities across various sports like football, basketball, and baseball. With a user-friendly interface and innovative features, FanDuel ensures an engaging experience for both casual and serious bettors. Committed to responsible gaming, the company strives to provide a safe and enjoyable environment for its users. **Areas of Work:** Online Gaming, Sports Betting, Technology ## Things to Remember - **Website:** https://fanduel.com - **Address:** 201 E 4th St, Suite 200, New York, NY 10009, United States - **Contact:** [email protected] - **Phone:** +1-800-475-2250 - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1500 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Sports Betting Platform** (Free to join, variable betting costs): A comprehensive platform for betting on a wide range of sports events including NFL, NBA, MLB, and more, with live betting options. - **Daily Fantasy Sports** (Entry fees vary per contest): Allows users to create fantasy teams and compete in daily or weekly contests across multiple sports for cash prizes. - **Casi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Sports Betting PlatformFree to join, variable betting costs
- Daily Fantasy SportsEntry fees vary per contest
- Casino GamesFree to join, variable betting costs
Services it tells AI about
- Customer SupportFree
- Responsible Gaming ToolsFree
Competitors it names
Audience it targets
Sports Enthusiasts, Gamers, Adults · 21-45 · United States
Company type
Private · actively hiring
fanduel.com Organic Keywords
Google lists fanduel.com for about 151,600 keywords, which together bring an estimated 2.9 million organic visits a month.
Ranking keywords
151.6K
Found in Google for this domain
Visits they bring
2.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fanduel.com SEO Audit
The latest technical audit of fanduel.com scored 70 out of 100 overall. Performance is its weakest area at 48, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalOptimize Meta Description
- HighAdd Alt Text to Images
- CriticalImprove Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fanduel.com Competitors and Alternatives
FanDuel's company profile names draftkings.com, betmgm.com and williamhill.com as competitors. Its own llms.txt adds caesars.com and pointsbet.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vtex.com, tiktokpangle-cdn-us.com, webflow.com and grok.com.
fanduel.com Company Profile
FanDuel operates as a platform that combines daily fantasy sports with sports betting and online casino offerings. Users can enter contests based on player performances across major professional leagues, aiming to build the best virtual teams for cash rewards. The site also handles wagers on real game outcomes in sports like football, basketball, baseball, and others, plus a selection of casino-style games where perm…
FanDuel was founded in 2009, about 17 years ago, and is headquartered in New York, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Nigel Eccles. Its profile files it under Online Gaming, with further tags for Sports Betting, Technology and B2C. Products on record for it: Sports Betting, Daily Fantasy Sports and Casino Games. Reported revenue is $1.5B (2022), and total funding is listed at $1.3B. Its tagline reads: "Your home for sports betting and daily fantasy sports.".
- Sector
- Online Gaming
- Headquarters
- New York, United States
- Founded
- 2009
- Employees
- 1001-5000
- Revenue
- $1.5B (2022)
- Funding
- $1.3B
- Founders
- Nigel Eccles
- Products
- Sports Betting, Daily Fantasy Sports, Casino Games
fanduel.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fanduel.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fanduel.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fanduel.com
Neighbours of #2,753 in our worldwide ranking — each with its own report.
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