Last updated: September 2026
Global rank: Worldwide · 2026-09
#38,960
AI visibility: Grade A+
95
SEO health: Latest audit
91
Visits
170.4K
per month, estimated
Keywords
30.1K
ranking in Google
Organic share
100%
170.4K organic visits
LLMS.txt
Published
166 lines AI engines can read
You're seeing the free preview of fanatical.com
fanatical.com Company Profile
Fanatical runs an online store dedicated to selling video games in digital format. Visitors to the site can explore a range of products including the latest releases and titles scheduled for future launch. There are also options for mystery purchases where the contents remain unknown until after buying, along with curated selections based on themes like fantasy worlds. The platform supports features such as wishlists…
Fanatical was founded in 2012, about 14 years ago, and is headquartered in Nottingham, United Kingdom. Its workforce is listed as between 51 and 200 employees. Its profile files it under E-commerce, with further tags for Video Games, Digital Distribution and B2C. Products on record for it: Game Bundles, Individual Game Sales and Game Gift Cards. Reported revenue is $10M (2022). Its tagline reads: "Your ultimate destination for game bundles and discounts.".
- Sector
- E-commerce
- Headquarters
- Nottingham, United Kingdom
- Founded
- 2012
- Employees
- 51-200
- Revenue
- $10M (2022)
- Funding
- Not Disclosed
- Products
- Game Bundles, Individual Game Sales, Game Gift Cards
fanatical.com Web Traffic Statistics
Key findings
- Fanatical (E-commerce) is ranked #38,960 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,774 places from #37,186 in August 2026.
- It is estimated to receive about 170,400 visits a month from search, 100% of it organic, across 30,100 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 166 lines.
- Its last technical audit scored 91/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #38,960 | ▼ 1,774 |
| August 2026 | #37,186 | ▼ 2,386 |
| July 2026 | #34,800 | ▼ 78 |
| June 2026 | #34,722 | — |
| May 2026 | #34,722 | ▼ 1,924 |
| April 2026 | #32,798 | ▼ 7,695 |
| March 2026 | #25,103 | ▼ 1,499 |
| February 2026 | #23,604 | — |
What this company does
Fanatical runs an online store dedicated to selling video games in digital format. Visitors to the site can explore a range of products including the latest releases and titles scheduled for future launch. There are also options for mystery purchases where the contents remain unknown until after buying, along with curated selections based on themes like fantasy worlds. The platform supports features such as wishlists…
Our read on the site
Good foundation with room for improvement. 2 high-priority issues.
fanatical.com Traffic and Visitor Engagement
fanatical.com draws an estimated 170,400 visits a month from search engines. Effectively all of it is organic — about 170,400 visits from unpaid results. Spread across 30,100 ranking keywords, that averages roughly 5.7 organic visits per keyword.
Monthly visits
170.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
170.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
fanatical.com AI Visibility
On our AI visibility scale fanatical.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
fanatical.com LLMS.txt
The llms.txt on fanatical.com runs to 166 lines (8,035 characters) across 12 sections, last generated in May 2026. It introduces the site as "Fanatical". It tells AI engines the business works in Digital Gaming Retail, Game Bundles and PC Game Distribution. It describes 5 products, with prices such as Star Deal Bundles at $4.99-$19.99, Individual Game Keys at $2.49-$49.99 and Mystery Bundles at $1.49-$9.99. Services it lists include Instant Key Delivery, Newsletter Deal Alerts, Game Recommendations and Bulk Bundle Purchases. The audience it names is PC Gamers, Budget Shoppers, aged 18-35 (Global). Technologies it mentions include HTTPS, JavaScript, jQuery, HTML5 and CSS3. The keywords it claims start with "game bundles", "discounted games", "PC game deals" and "Steam keys".
Status
Published
AI engines can read it
Lines
166
In the file
Size
8.0K
Characters
Sections
12
Updated May 11, 2026
What the file says
# Fanatical ## About Fanatical stands out in the crowded digital gaming market by offering unbeatable game bundles and individual title deals that keep PC gamers coming back. They specialize in curating themed collections—think survival horror packs or strategy game marathons—that deliver massive value for tiny prices. Each bundle packs full games, extras like soundtracks, and sometimes beta access, all redeemable on major platforms. The site buzzes with daily deals, weekly stars, and mystery bundles that add excitement to shopping. Fanatical sources keys directly from publishers, ensuring legitimacy and fast delivery post-purchase. Their audience spans from bargain-hunting veterans to newcomers exploring PC gaming. Flash sales create urgency, often slashing prices further in the final hours. Beyond bundles, they stock thousands of standalone games across every genre imaginable. User reviews and metascore filters help shoppers pick winners. Fanatical's newsletters deliver deal alerts straight to inboxes, building a loyal subscriber base. The platform's growth from humble bundle origins to a full-fledged store reflects savvy adaptation to gamer demands. They avoid subscriptions, letting users buy exactly what they crave without commitments. Mobile optimization lags, but desktop delivers a smooth experience. Partnerships with indie devs spotlight hidden gems alongside AAA blockb
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Star Deal Bundles$4.99-$19.99
- Individual Game Keys$2.49-$49.99
- Mystery Bundles$1.49-$9.99
- DLC & Expansion Packs$1.99-$14.99
- Soundtrack Bundles$0.99-$4.99
Services it tells AI about
- Instant Key DeliveryIncluded
- Newsletter Deal AlertsFree
- Game RecommendationsFree
- Bulk Bundle PurchasesVaries
- Platform Compatibility CheckFree
Competitors it names
Audience it targets
PC Gamers, Budget Shoppers · 18-35 · Global
Company type
Private
fanatical.com Organic Keywords
Google lists fanatical.com for about 30,100 keywords, which together bring an estimated 170,400 organic visits a month.
Ranking keywords
30.1K
Found in Google for this domain
Visits they bring
170.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
fanatical.com SEO Audit
The latest technical audit of fanatical.com scored 91 out of 100 overall. Performance is its weakest area at 79, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize JavaScript and CSS
- MediumImplement Lazy Loading
- HighEnhance Mobile Responsiveness
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
fanatical.com Competitors and Alternatives
Fanatical's company profile names humblebundle.com, greenmangaming.com and gog.com as competitors. Its own llms.txt adds itch.io, gamersgate.com and epicgames.com. Outside its market, the domains ranked closest to it in our worldwide ranking are commerce-connector.com, unimore.it, daihatsu.co.jp and nd-aktuell.de.
fanatical.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
fanatical.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for fanatical.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to fanatical.com
Neighbours of #38,960 in our worldwide ranking — each with its own report.
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