Last updated: August 2026
Global rank: Worldwide · 2026-08
#768
AI visibility: Grade A
87
SEO health: Latest audit
86
Visits
86.8M
per month, estimated
Keywords
2.8M
ranking in Google
Organic share
99%
86.1M organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of expedia.com
expedia.com Web Traffic Statistics
Key findings
- Expedia (Travel & Tourism) is ranked #768 worldwide in our August 2026 domain ranking, inside the top 1,000, up 1,396 places from #2,164 in July 2026.
- It is estimated to receive about 86.8 million visits a month from search, 99% of it organic, across 2.8 million ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 156 lines.
- Its last technical audit scored 86/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #768 | ▲ 1,396 |
| July 2026 | #2,164 | ▼ 272 |
| June 2026 | #1,892 | — |
| May 2026 | #1,892 | ▲ 156 |
| April 2026 | #2,048 | ▼ 37 |
| March 2026 | #2,011 | ▲ 144 |
| February 2026 | #2,155 | — |
What this company does
Expedia functions as a comprehensive online travel agency that lets users search, compare, and reserve flights, hotel rooms, rental cars, and vacation packages through a single website. Travelers can also add guided tours, airport transfers, and travel insurance to their plans without needing to visit separate providers. The site pulls listings from many airlines and hotel chains, so people see a broad selection of d…
Our read on the site
The overall SEO health of expedia.com is concerning, particularly due to missing critical on-page elements such as title tags and meta descriptions. While the site performs well in accessibility and best practices, significant improvements are needed in performance and technical SEO aspects to enhance user experience a…
expedia.com Traffic and Visitor Engagement
Search engines send expedia.com an estimated 86.8 million visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 709,800 visits a month. Spread across 2.8 million ranking keywords, that averages roughly 31 organic visits per keyword.
Monthly visits
86.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
86.1M
99% of all traffic
Paid visits
709.8K
0.82% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
expedia.com AI Visibility
expedia.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
expedia.com LLMS.txt
The llms.txt on expedia.com runs to 156 lines (6,929 characters) across 12 sections, last generated in March 2026. It introduces the site as "Expedia - Book Flights, Hotels, and More". It tells AI engines the business works in Travel & Tourism, Online Travel Agency and E-commerce. It describes 4 products, including Flight Booking, Hotel Reservations and Car Rentals. Services it lists include Travel Planning Assistance, Customer Support and Travel Insurance. The audience it names is Travelers, Families, Business Professionals, Vacationers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Java and MongoDB. The keywords it claims start with "travel booking", "flight deals", "hotel reservations" and "vacation packages". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
156
In the file
Size
6.9K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Expedia - Book Flights, Hotels, and More ## About Expedia is a leading online travel agency that offers a comprehensive platform for booking travel services such as flights, hotels, car rentals, and vacation packages. Serving millions of travelers globally, the company focuses on providing competitive pricing, user-friendly tools, and a vast selection of travel options. Expedia leverages innovative technology to simplify travel planning and enhance customer experiences through personalized services. Founded in 1996, it has grown to become a trusted name in the travel industry. **Areas of Work:** Travel & Tourism, Online Travel Agency, E-commerce ## Things to Remember - **Website:** https://expedia.com - **Address:** 1111 Expedia Group Way W, Seattle, WA 98101, United States - **Contact:** [email protected] - **Phone:** +1-866-310-5768 - **Hours:** 24/7 Customer Support - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 24000 employees - **Revenue:** $12.1B - **Hiring Status:** Yes, actively hiring ## Products - **Flight Booking** (Varies by destination and date): Book domestic and international flights with competitive pricing and flexible options. - **Hotel Reservations** (Varies by location and property): Reserve accommodations from budget to luxury hotels worldwide with user reviews and deals. - **Car Rentals** (Varies
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Flight BookingVaries by destination and date
- Hotel ReservationsVaries by location and property
- Car RentalsVaries by location and vehicle type
- Vacation PackagesVaries by package and destination
Services it tells AI about
- Travel Planning AssistanceContact for quote
- Customer SupportIncluded with bookings
- Travel InsuranceVaries by coverage
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Vacationers · 18-54 · Global
Company type
Public · actively hiring
expedia.com Organic Keywords
Google lists expedia.com for about 2.8 million keywords, which together bring an estimated 86.1 million organic visits a month.
Ranking keywords
2.8M
Found in Google for this domain
Visits they bring
86.1M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
expedia.com SEO Audit
The latest technical audit of expedia.com scored 86 out of 100 overall. Performance is its weakest area at 56, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighCreate a Sitemap.xml File
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
expedia.com Competitors and Alternatives
Expedia's company profile names booking.com, tripadvisor.com and kayak.com as competitors. Its own llms.txt adds airbnb.com, travelocity.com and orbitz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are steamstatic.com, parklogic.com, gumgum.com and ddnss.de.
expedia.com Company Profile
Expedia functions as a comprehensive online travel agency that lets users search, compare, and reserve flights, hotel rooms, rental cars, and vacation packages through a single website. Travelers can also add guided tours, airport transfers, and travel insurance to their plans without needing to visit separate providers. The site pulls listings from many airlines and hotel chains, so people see a broad selection of d…
Founded in 1996 (about 30 years ago), Expedia is based in Seattle, United States. Its workforce is listed as more than 10,001 employees. It was founded by Rich Barton. Its profile files it under Travel & Tourism, with further tags for Online Travel Agency, E-commerce and B2C. Products on record for it: Flight Booking, Hotel Reservations, Car Rentals and Vacation Packages. Reported revenue is $12.1B (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Your travel companion for booking flights, hotels, and more.".
- Sector
- Travel & Tourism
- Headquarters
- Seattle, United States
- Founded
- 1996
- Employees
- 10001+
- Revenue
- $12.1B (2022)
- Funding
- Bootstrapped
- Founders
- Rich Barton
- Products
- Flight Booking, Hotel Reservations, Car Rentals, Vacation Packages
expedia.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
expedia.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for expedia.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to expedia.com
Neighbours of #768 in our worldwide ranking — each with its own report.
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