Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#234
AI visibility: Grade A
88
SEO health: Latest audit
67
Visits
51.2M
per month, estimated
Keywords
9.0M
ranking in Google
Organic share
100%
51.2M organic visits
LLMS.txt
Published
139 lines AI engines can read
You're seeing the free preview of etsy.com
A snapshot of how etsy.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Etsy runs an online marketplace focused on connecting sellers of handmade goods, vintage pieces, and custom creations with people looking to buy them. The selection includes everything from unique jewelry and clothing to personalized home items and artwork, allowing visitors to explore options that aren't found in typical retail settings. Each listing often includes details about the maker's process or the item's bac…
Our read on the site
Etsy.com exhibits a strong overall SEO health with a solid accessibility score, but significant performance issues are present that require immediate attention. The lack of H1 tags and missing alt attributes on images indicate areas for improvement in on-page SEO, while the absence of a sitemap could hinder search engi…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
51.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
51.2M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
139
In the file
Size
5.7K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
9.0M
Found in Google for this domain
Visits they bring
51.2M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Etsy runs an online marketplace focused on connecting sellers of handmade goods, vintage pieces, and custom creations with people looking to buy them. The selection includes everything from unique jewelry and clothing to personalized home items and artwork, allowing visitors to explore options that aren't found in typical retail settings. Each listing often includes details about the maker's process or the item's bac…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for etsy.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #234 in our worldwide ranking — each with its own report.
You are looking at one domain. etsy.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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A brand name or a domain — the whole overview loads in seconds.
801
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
82/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Jun 4, 2026
# Etsy ## About Etsy runs an online marketplace focused on connecting sellers of handmade goods, vintage pieces, and custom creations with people looking to buy them. The selection includes everything from unique jewelry and clothing to personalized home items and artwork, allowing visitors to explore options that aren't found in typical retail settings. Each listing often includes details about the maker's process or the item's background, giving shoppers a better sense of what they're getting and why it stands out from standard alternatives. The platform stands out by giving makers a straightforward way to set up shop and manage sales without needing advanced technical skills or large marketing budgets. **Areas of Work:** E-commerce, Handmade Goods, Marketplace, B2C ## Things to Remember - **Website:** https://etsy.com - **Address:** Brooklyn, United States - **Contact:** Not Available - **Phone:** Not Available - **Hours:** Not Specified - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 1,000 employees - **Revenue:** $1.2B - **Hiring Status:** Not currently hiring ## Products - **Handmade Goods** (Varies by seller): Unique handmade items including jewelry, clothing, and home decor from independent artisans - **Vintage Items** (Varies by seller): Curated selection of vintage clothing, accessories, and collectibles - **Craft S
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Individuals, artists, small business owners, collectors · 18-65 · Global
Company type
Public
