Last updated: September 2026
Global rank: Worldwide · 2026-08
#412
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
752.8M
per month, estimated
Keywords
2.8M
ranking in Google
Organic share
100%
752.8M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of espn.com
espn.com Web Traffic Statistics
Key findings
- ESPN (Media, Entertainment & Gaming) is ranked #412 worldwide in our August 2026 domain ranking, inside the top 1,000, up 28 places from #440 in July 2026.
- It is estimated to receive about 752.8 million visits a month from search, 100% of it organic, across 2.8 million ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 137 lines.
- Its last technical audit scored 0/100.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #412 | ▲ 28 |
| July 2026 | #440 | ▼ 20 |
| June 2026 | #420 | — |
| May 2026 | #420 | ▼ 35 |
| April 2026 | #385 | ▲ 7 |
| March 2026 | #392 | ▲ 1 |
| February 2026 | #393 | — |
What this company does
ESPN began in 1979 as a modest cable channel in Bristol and grew into a major sports media network that covers NFL games, college sports, soccer, tennis and events around the world. It delivers live broadcasts, expert analysis and fast news updates through television, websites and mobile apps. Viewers receive highlights, scores and commentary suited to both casual fans and dedicated followers. Sharp production values…
espn.com Traffic and Visitor Engagement
Search engines send espn.com an estimated 752.8 million visits a month. Effectively all of it is organic — about 752.8 million visits from unpaid results. Paid search contributes only about 42 visits a month. Spread across 2.8 million ranking keywords, that averages roughly 264 organic visits per keyword.
Monthly visits
752.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
752.8M
100% of all traffic
Paid visits
42
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
espn.com AI Visibility
espn.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
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espn.com LLMS.txt
The llms.txt on espn.com runs to 137 lines (6,851 characters) across 12 sections, last generated in September 2026. It introduces the site as "ESPN". It tells AI engines the business works in Sports Media, Live Broadcasting and Streaming Services. It describes 3 products, with prices such as Fantasy Tools at Free with premium options. Services it lists include Live Event Coverage, Expert Analysis and Mobile App Updates. Technologies it mentions include streaming platforms, mobile apps and analytics dashboards. The keywords it claims start with "sports media", "live sports", "ESPN+" and "NFL coverage". It gives the company type as Subsidiary.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.9K
Characters
Sections
12
Updated Sep 2, 2026
What the file says
# ESPN ## About ESPN began in 1979 as a modest cable channel in Bristol and grew into a major sports media network that covers NFL games, college sports, soccer, tennis and events around the world. It delivers live broadcasts, expert analysis and fast news updates through television, websites and mobile apps. Viewers receive highlights, scores and commentary suited to both casual fans and dedicated followers. Sharp production values pair with instant updates that run smoothly on every device. ESPN+ adds extra shows and documentaries that go beyond standard coverage. Long-term rights deals with leagues like the NBA and MLB keep audiences returning year after year. Storytelling remains central, capturing the drama and intensity of each competition. Fantasy tools give fans another way to engage with the teams they follow. International events are included while streaming keeps everything running cleanly across screens. Advertisers value the loyal sports audience the platform attracts. Clips and discussions spread quickly on social channels. Shows like SportsCenter deliver updates at a brisk pace with familiar faces. Analytics add useful context during broadcasts. Youth programs and athlete initiatives reflect a commitment to community impact. The overall setup builds an ecosystem around how people watch sports rather than just one channel. Content continues to adapt as viewing ha
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ESPN+Subscription
- SportsCenterContact for pricing
- Fantasy ToolsFree with premium options
Services it tells AI about
- Live Event Coverage
- Expert Analysis
- Mobile App Updates
Competitors it names
Company type
Subsidiary
espn.com Organic Keywords
Google lists espn.com for about 2.8 million keywords, which together bring an estimated 752.8 million organic visits a month.
Ranking keywords
2.8M
Found in Google for this domain
Visits they bring
752.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
espn.com SEO Audit
The latest technical audit of espn.com scored 0 out of 100 overall. The audit makes 12 recommendations in all.
Overall
SEO
Performance
Accessibility
espn.com Competitors and Alternatives
ESPN's company profile names foxsports.com, cbssports.com, nbcsports.com and bleacherreport.com as competitors. Its own llms.txt adds theathletic.com and dazn.com. Outside its market, the domains ranked closest to it in our worldwide ranking are netangels.ru, nasa.gov, 163.com and ipify.org.
espn.com Company Profile
ESPN began in 1979 as a modest cable channel in Bristol and grew into a major sports media network that covers NFL games, college sports, soccer, tennis and events around the world. It delivers live broadcasts, expert analysis and fast news updates through television, websites and mobile apps. Viewers receive highlights, scores and commentary suited to both casual fans and dedicated followers. Sharp production values…
Founded in 1979 (about 47 years ago), ESPN is based in Bristol, USA. Its workforce is listed as between 1,001 and 5,000 employees. Its profile files it under Media, Entertainment & Gaming, with further tags for Sports Media, Live Broadcasting and Streaming Services. Products on record for it: ESPN+, SportsCenter and Fantasy Sports Tools. Its tagline reads: "High-quality sports production with real-time updates across TV, web and apps so fans stay connected anywhere".
- Sector
- Media, Entertainment & Gaming
- Headquarters
- Bristol, USA
- Founded
- 1979
- Employees
- 1001-5000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- ESPN+, SportsCenter, Fantasy Sports Tools
espn.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
espn.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for espn.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to espn.com
Neighbours of #412 in our worldwide ranking — each with its own report.
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