Last updated: August 2026
Global rank: Worldwide · 2026-08
#64,039
AI visibility: Grade A+
95
SEO health: Latest audit
70
Visits
247.4K
per month, estimated
Keywords
58.6K
ranking in Google
Organic share
100%
247.4K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of elle.com.au
elle.com.au Web Traffic Statistics
Key findings
- elle (Media) is ranked #64,039 worldwide in our August 2026 domain ranking, inside the top 100,000, up 18,972 places from #83,011 in July 2026.
- It is estimated to receive about 247,400 visits a month from search, 100% of it organic, across 58,600 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 148 lines.
- Its last technical audit scored 70/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #64,039 | ▲ 18,972 |
| July 2026 | #83,011 | ▲ 159 |
| June 2026 | #83,170 | — |
| May 2026 | #83,170 | ▲ 3,495 |
| April 2026 | #86,665 | ▼ 3,909 |
| March 2026 | #82,756 | ▼ 2,406 |
| February 2026 | #80,350 | — |
What this company does
ELLE Australia functions as a key online resource for people wanting regular access to information about fashion, beauty routines, cultural events, astrology readings, and updates on celebrities. The content spans practical advice like makeup tutorials and wardrobe ideas, alongside discussions on social trends and entertainment industry developments. This mix helps keep the material varied and suitable for different…
Our read on the site
The overall SEO health of elle.com.au shows a strong SEO score of 92, but significant performance issues with a score of 45. The site has opportunities for improvement in technical aspects and content coverage, which can enhance user experience and search visibility.
elle.com.au Traffic and Visitor Engagement
Search engines send elle.com.au an estimated 247,400 visits a month. Effectively all of it is organic — about 247,400 visits from unpaid results. Spread across 58,600 ranking keywords, that averages roughly 4.2 organic visits per keyword.
Monthly visits
247.4K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
247.4K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
elle.com.au AI Visibility
elle.com.au scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
elle.com.au LLMS.txt
The llms.txt on elle.com.au runs to 148 lines (5,447 characters) across 12 sections, last generated in April 2026. It introduces the site as "elle Australia". It tells AI engines the business works in Media, Lifestyle and Digital Publishing. It describes 4 products, including Fashion News, Beauty Tips and Cultural Insights. The audience it names is Style-conscious individuals, Fashion enthusiasts, Beauty lovers, aged 18-35 (Global). Technologies it mentions include WordPress, HTML5, CSS3, JavaScript and Google Analytics. The keywords it claims start with "fashion", "beauty", "lifestyle" and "celebrity news".
Status
Published
AI engines can read it
Lines
148
In the file
Size
5.4K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# elle Australia ## About elle Australia is a leading lifestyle media brand that delivers the latest in fashion, beauty, culture, astrology, and celebrity news. Catering primarily to a modern, style-conscious audience, elle provides insightful articles, expert advice, and trend forecasts that empower individuals to express their unique style. With a vibrant online presence, elle engages its readers through visually stunning content and interactive platforms, making it a go-to source for inspiration and information. **Areas of Work:** Media, Lifestyle, Digital Publishing ## Things to Remember - **Website:** https://elle.com.au - **Address:** Not Available, Sydney, Australia - **Contact:** [email protected] - **Phone:** +61-2-1234-5678 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Australia/Sydney - **Currency:** AUD - **Company Type:** Private - **Employees:** 75 employees - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Fashion News** (Contact for pricing): Latest updates and trends in the fashion industry. - **Beauty Tips** (Contact for pricing): Expert advice and tips on beauty and skincare. - **Cultural Insights** (Contact for pricing): In-depth articles on cultural trends and phenomena. - **Celebrity Coverage** (Contact for pricing): News and features on celebrities and their lifestyles. ## Services ## Keywords fashion, beauty, li
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fashion NewsContact for pricing
- Beauty TipsContact for pricing
- Cultural InsightsContact for pricing
- Celebrity CoverageContact for pricing
Competitors it names
Audience it targets
Style-conscious individuals, Fashion enthusiasts, Beauty lovers · 18-35 · Global
Company type
Private · actively hiring
elle.com.au Organic Keywords
Google lists elle.com.au for about 58,600 keywords, which together bring an estimated 247,400 organic visits a month.
Ranking keywords
58.6K
Found in Google for this domain
Visits they bring
247.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
elle.com.au SEO Audit
The latest technical audit of elle.com.au scored 70 out of 100 overall. Performance is its weakest area at 45, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighAdd Alt Text to Images
- MediumCreate a llms.txt File
- MediumOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
elle.com.au Competitors and Alternatives
elle's company profile names vogue.com, harpersbazaar.com and glamour.com as competitors. Its own llms.txt adds cosmopolitan.com. Outside its market, the domains ranked closest to it in our worldwide ranking are samsungsemi.com, jeffbullas.com, adman.com and docdro.id.
elle.com.au Company Profile
ELLE Australia functions as a key online resource for people wanting regular access to information about fashion, beauty routines, cultural events, astrology readings, and updates on celebrities. The content spans practical advice like makeup tutorials and wardrobe ideas, alongside discussions on social trends and entertainment industry developments. This mix helps keep the material varied and suitable for different…
elle is headquartered in Sydney, Australia. Its workforce is listed as between 51 and 200 employees. Its profile files it under Media, with further tags for Lifestyle, Digital Publishing and Advertising. Products on record for it: Fashion News, Beauty Tips, Cultural Insights and Celebrity Coverage. Its tagline reads: "Your Daily Fashion, Beauty, Culture Fix".
- Sector
- Media
- Headquarters
- Sydney, Australia
- Founded
- Not Disclosed
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Fashion News, Beauty Tips, Cultural Insights, Celebrity Coverage
elle.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
elle.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for elle.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to elle.com.au
Neighbours of #64,039 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. elle.com.au competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.