edx.org — August 2026 traffic, keywords & AI visibility

Search engines send edx.org an estimated 398,400 visits a month. Effectively all of it is organic — about 397,000 visits from unpaid results. Paid search contributes only about 1,352 visits a month. Spread across 42,700 ranking keywords, that averages roughly 9.3 organic visits per keyword.

edx.org scores 77 out of 100 on our AI visibility scale, grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (18/20).

The llms.txt on edx.org runs to 135 lines (7,695 characters) across 12 sections, last generated in June 2026. It introduces the site as "edX - Online Courses from Top Universities". It tells AI engines the business works in Online Education, E-learning Platforms and MOOC. It describes 3 products, including Verified Certificates, MicroMasters Programs and Corporate Learning. Services it lists include Course Hosting, Custom Training and Learner Support. Technologies it mentions include React, Node.js and AWS. The keywords it claims start with "online courses", "university classes", "free education" and "certificates".

# edX - Online Courses from Top Universities

## About
edX started as a joint effort between Harvard and MIT to bring high-quality courses online for anyone who wanted to learn. Over the years it grew into a full platform where universities and companies offer classes on everything from computer science to business leadership. Students can take individual courses for free or pay for certificates that help with jobs and further study. The platform works with hundreds of schools and organizations across the globe so learners get real credentials from respected names. Many people use edX to switch careers or pick up new skills without quitting their current jobs. The site keeps improving its tools so courses feel interactive with videos, quizzes, and discussion forums that actually work well on phones too. Companies also turn to edX for employee training programs that can be tracked and measured. Because the courses come from real universities the content stays up to date and practical. edX has helped millions of people access education they otherwise could not afford or reach. The team keeps adding features like better search and progress tracking based on what users actually say they need. Partnerships with governments and nonprofits help bring courses to underserved regions. Revenue comes from verified certificates, corporate programs, and some premium features while keeping mo

Google lists edx.org for about 42,700 keywords, which together bring an estimated 397,000 organic visits a month.

The latest technical audit of edx.org scored 80 out of 100 overall. Performance is its weakest area at 34, while accessibility scores highest at 99. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

edX's company profile names coursera.org, udacity.com, khanacademy.org and udemy.com as competitors. Its own llms.txt adds futurelearn.com and skillshare.com. Outside its market, the domains ranked closest to it in our worldwide ranking are wustl.edu, trouble-free.net, rgnameserver.com and lenovomm.com.

coursera.org

udacity.com

khanacademy.org

udemy.com

futurelearn.com

skillshare.com