Last updated: August 2026

Aug 2026

ebay.com.au — August 2026 traffic, keywords & AI visibility

eBayE-commerce

Global rank: Worldwide · 2026-08

#4,500

AI visibility: Grade C

64

SEO health: Not audited

—

Visits

61.9K

per month, estimated

Keywords

68.2K

ranking in Google

Organic share

100%

61.9K organic visits

LLMS.txt

Published

138 lines AI engines can read

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ebay.com.au Web Traffic Statistics

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Key findings

  • eBay (E-commerce) is ranked #4,500 worldwide in our August 2026 domain ranking, inside the top 10,000, up 43 places from #4,543 in July 2026.
  • It is estimated to receive about 61,900 visits a month from search, 100% of it organic, across 68,200 ranking keywords.
  • Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 138 lines.
ebay.com.au global rank history
MonthRankMove
August 2026#4,500▲ 43
July 2026#4,543▼ 34
June 2026#4,509—
May 2026#4,509▲ 242
April 2026#4,751▼ 244
March 2026#4,507▲ 54
February 2026#4,561—

What this company does

eBay Australia runs a website that functions as a marketplace for people to list and purchase all kinds of products. From household items and fashion to electronics and even cars, sellers can create ads that either go to the highest bidder or sell at a fixed amount. The platform takes care of displaying the items, handling communications between parties, and processing payments once a deal is agreed upon. This setup…

ebay.com.au Traffic and Visitor Engagement

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ebay.com.au draws an estimated 61,900 visits a month from search engines. Effectively all of it is organic — about 61,900 visits from unpaid results. Spread across 68,200 ranking keywords, that averages roughly 0.9 organic visits per keyword.

Monthly visits

61.9K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

61.9K

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

ebay.com.au AI Visibility

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On our AI visibility scale ebay.com.au earns 64 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).

64out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile19/25

6/8 core fields

SEO health0/20

Not scanned yet

Crawlability0/10

Not scanned yet

Structured data5/5

Detected

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  • → Run a full SEO scan — technical health is unscored until then.

ebay.com.au LLMS.txt

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The llms.txt on ebay.com.au runs to 138 lines (6,060 characters) across 12 sections, last generated in March 2026. It introduces the site as "eBay Australia - Online Marketplace". It tells AI engines the business works in E-commerce, Online Marketplace and Technology. It describes 3 products, with prices such as eBay Marketplace at Free to use; fees apply for sellers, eBay Motors at Free to browse; fees apply for sellers and eBay Classifieds at Free to use; fees may apply for premium listings. Services it lists include Seller Tools and Buyer Protection. The audience it names is Consumers, Small Businesses, Collectors, Automotive Enthusiasts, aged 18-54 (Global). Technologies it mentions include Java, Node.js, AWS, MongoDB and React. The keywords it claims start with "online marketplace", "eBay Australia", "buy online" and "sell online". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

138

In the file

Size

6.1K

Characters

Sections

12

Updated Mar 7, 2026

What the file says

# eBay Australia - Online Marketplace

## About
eBay is a leading global online marketplace that connects millions of buyers and sellers worldwide. Founded in 1995, the platform enables users to buy and sell a diverse range of products, from electronics to collectibles, through auctions and fixed-price listings. eBay prioritizes trust and transparency with a secure transaction environment and a robust feedback system. Continuously innovating, eBay enhances user experience and expands its global reach.

**Areas of Work:** E-commerce, Online Marketplace, Technology

## Things to Remember
- **Website:** https://ebay.com.au
- **Address:** 2025 Hamilton Avenue, San Jose, CA 95125, United States
- **Contact:** [email protected]
- **Phone:** +1-866-961-9253
- **Hours:** 24/7
- **Timezone:** America/Los_Angeles
- **Currency:** AUD
- **Company Type:** Public
- **Employees:** 13000 employees
- **Revenue:** $10.42B
- **Hiring Status:** Yes, actively hiring

## Products
- **eBay Marketplace** (Free to use; fees apply for sellers): A global platform for buying and selling a wide variety of goods through auctions and fixed-price listings.
- **eBay Motors** (Free to browse; fees apply for sellers): A dedicated section for buying and selling vehicles, parts, and accessories.
- **eBay Classifieds** (Free to use; fees may apply for premium listings): A localized platform for listing and 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

E-commerceOnline MarketplaceTechnology

Keywords it claims

online marketplaceeBay Australiabuy onlinesell onlineauctionssecond-hand goodselectronics marketplacecollectiblese-commerce platformonline shopping

Technologies

JavaNode.jsAWSMongoDBReact

Products it tells AI about

  • eBay MarketplaceFree to use; fees apply for sellers
  • eBay MotorsFree to browse; fees apply for sellers
  • eBay ClassifiedsFree to use; fees may apply for premium listings

Services it tells AI about

  • Seller ToolsContact for pricing
  • Buyer ProtectionFree for buyers

Competitors it names

amazon.comalibaba.cometsy.comwalmart.comrakuten.com

Audience it targets

Consumers, Small Businesses, Collectors, Automotive Enthusiasts · 18-54 · Global

Company type

Public · actively hiring

ebay.com.au Organic Keywords

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Google lists ebay.com.au for about 68,200 keywords, which together bring an estimated 61,900 organic visits a month.

Ranking keywords

68.2K

Found in Google for this domain

Visits they bring

61.9K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

E-commerceOnline MarketplaceTechnologyB2CeBay MarketplaceeBay MotorseBay Classifieds

ebay.com.au Competitors and Alternatives

Compare competitors

eBay's company profile names amazon.com, alibaba.com and etsy.com as competitors. Its own llms.txt adds walmart.com and rakuten.com. Outside its market, the domains ranked closest to it in our worldwide ranking are aviasales.ru, biglobe.ne.jp, packagist.org and a1q7.net.

amazon.com
alibaba.com
etsy.com
walmart.com
rakuten.com

ebay.com.au Company Profile

View full profile

eBay Australia runs a website that functions as a marketplace for people to list and purchase all kinds of products. From household items and fashion to electronics and even cars, sellers can create ads that either go to the highest bidder or sell at a fixed amount. The platform takes care of displaying the items, handling communications between parties, and processing payments once a deal is agreed upon. This setup…

eBay was founded in 1995, about 31 years ago, and is headquartered in San Jose, United States. Its workforce is listed as more than 10,001 employees. It was founded by Pierre Omidyar. Its profile files it under E-commerce, with further tags for Online Marketplace, Technology and B2C. Products on record for it: eBay Marketplace, eBay Motors and eBay Classifieds. Reported revenue is $10.42B (2022). Its tagline reads: "Buy, sell, and discover amazing deals on the world's largest marketplace.".

E-commerceOnline MarketplaceTechnologyB2C
Sector
E-commerce
Headquarters
San Jose, United States
Founded
1995
Employees
10001+
Revenue
$10.42B (2022)
Funding
Not Disclosed
Founders
Pierre Omidyar
Products
eBay Marketplace, eBay Motors, eBay Classifieds

ebay.com.au Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

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Backlink Analytics collects one on its first run.

ebay.com.au SEO Audit

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Companies ranked next to ebay.com.au

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