Last updated: September 2026
Global rank: Worldwide · 2026-09
#26,422
AI visibility: Grade A+
97
SEO health: Latest audit
83
Visits
115.3K
per month, estimated
Keywords
15.0K
ranking in Google
Organic share
100%
115.1K organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of duo.com
duo.com Web Traffic Statistics
Key findings
- Duo Security (Cybersecurity) is ranked #26,422 worldwide in our September 2026 domain ranking, inside the top 100,000, down 690 places from #25,732 in August 2026.
- It is estimated to receive about 115,300 visits a month from search, 100% of it organic, across 15,000 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 83/100, with "Improve Page Load Speed" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #26,422 | ▼ 690 |
| August 2026 | #25,732 | ▲ 876 |
| July 2026 | #26,608 | ▼ 947 |
| June 2026 | #25,661 | — |
| May 2026 | #25,661 | ▼ 881 |
| April 2026 | #24,780 | ▼ 187 |
| March 2026 | #24,593 | ▲ 65 |
| February 2026 | #24,658 | — |
What this company does
Duo Security provides tools that verify user identities and control access to applications and data. The core offering centers on multi-factor authentication that adds extra checks beyond passwords, along with single sign-on, directory services, and passwordless options. These features help organizations reduce the impact of stolen credentials and phishing attacks by requiring confirmation through devices or biometri…
Our read on the site
The overall SEO health of duo.com is strong, with a perfect SEO score of 100/100. However, there are opportunities for performance and accessibility improvements that could enhance user experience and engagement.
duo.com Traffic and Visitor Engagement
Search engines send duo.com an estimated 115,300 visits a month. Effectively all of it is organic — about 115,100 visits from unpaid results. Paid search contributes only about 208 visits a month. Spread across 15,000 ranking keywords, that averages roughly 7.7 organic visits per keyword.
Monthly visits
115.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
115.1K
100% of all traffic
Paid visits
208
0.18% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
duo.com AI Visibility
duo.com scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
duo.com LLMS.txt
The llms.txt on duo.com runs to 137 lines (6,080 characters) across 12 sections, last generated in March 2026. It introduces the site as "Duo Security - Identity Security Solutions". It tells AI engines the business works in Cybersecurity, Identity Management and Technology. It describes 3 products, including Duo MFA, Duo Access and Duo Beyond. Services it lists include Identity Security Consulting and Implementation Support. The audience it names is Professionals, Businesses, IT Administrators, aged 25-54 (Global). Technologies it mentions include Node.js, AWS, React and Python. The keywords it claims start with "identity security", "MFA solutions", "phishing-resistant MFA" and "identity threats".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 24, 2026
What the file says
# Duo Security - Identity Security Solutions ## About Duo Security is a leading provider of identity security solutions, specializing in protecting organizations from identity threats. Their offerings include phishing-resistant multi-factor authentication (MFA) and comprehensive identity security services designed to safeguard users and data. Serving businesses of all sizes, Duo empowers organizations to enhance their security posture while maintaining user-friendly access. With a commitment to innovation, Duo remains at the forefront of identity protection in a rapidly evolving digital landscape. **Areas of Work:** Cybersecurity, Identity Management, Technology ## Things to Remember - **Website:** https://duo.com - **Address:** Ann Arbor, Michigan, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Detroit - **Currency:** USD - **Company Type:** Private - **Employees:** 500 - **Revenue:** $100M - **Hiring Status:** Yes, actively hiring ## Products - **Duo MFA** (Contact for pricing): Phishing-resistant multi-factor authentication to secure user access across applications and devices. - **Duo Access** (Contact for pricing): Comprehensive access security with advanced policy controls and visibility for enterprise environments. - **Duo Beyond** (Contact for pricing): Zero-trust security solution providing
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Duo MFAContact for pricing
- Duo AccessContact for pricing
- Duo BeyondContact for pricing
Services it tells AI about
- Identity Security ConsultingContact for quote
- Implementation SupportContact for quote
Competitors it names
Audience it targets
Professionals, Businesses, IT Administrators · 25-54 · Global
Company type
Private · actively hiring
duo.com Organic Keywords
Google lists duo.com for about 15,000 keywords, which together bring an estimated 115,100 organic visits a month.
Ranking keywords
15.0K
Found in Google for this domain
Visits they bring
115.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
duo.com SEO Audit
The latest technical audit of duo.com scored 83 out of 100 overall. Performance is its weakest area at 70, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImprove Page Load Speed
- HighEnhance Accessibility Features
- MediumImplement llms.txt
- HighOptimize Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
duo.com Competitors and Alternatives
Duo Security's company profile names okta.com, auth0.com and pingidentity.com as competitors. Its own llms.txt adds centrify.com and identityguard.com. Outside its market, the domains ranked closest to it in our worldwide ranking are learningbeyondpaper.com, didistatic.com, revues.org and balenciaga.com.
duo.com Company Profile
Duo Security provides tools that verify user identities and control access to applications and data. The core offering centers on multi-factor authentication that adds extra checks beyond passwords, along with single sign-on, directory services, and passwordless options. These features help organizations reduce the impact of stolen credentials and phishing attacks by requiring confirmation through devices or biometri…
Founded in 2010 (about 16 years ago), Duo Security is based in Ann Arbor, United States. Its workforce is listed as between 501 and 1,000 employees. It was founded by Dug Song. Its profile files it under Cybersecurity, with further tags for Identity Management, Technology and SaaS. Products on record for it: Duo MFA, Duo Access and Duo Beyond. Reported revenue is $100M (2022), and total funding is listed at $121M. Its tagline reads: "Complete Identity Security & MFA Solutions".
- Sector
- Cybersecurity
- Headquarters
- Ann Arbor, United States
- Founded
- 2010
- Employees
- 501-1000
- Revenue
- $100M (2022)
- Funding
- $121M
- Founders
- Dug Song
- Products
- Duo MFA, Duo Access, Duo Beyond
duo.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
duo.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for duo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to duo.com
Neighbours of #26,422 in our worldwide ranking — each with its own report.
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