Last updated: August 2026
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dm.de Web Traffic Statistics
Key findings
- dm (Retail) is ranked #6,448 worldwide in our August 2026 domain ranking, inside the top 10,000, up 466 places from #6,914 in July 2026.
- It is estimated to receive about 29,700 visits a month from search, 100% of it organic, across 5,553 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 135 lines.
- Its last technical audit scored 79/100, with "Implement Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #6,448 | ▲ 466 |
| July 2026 | #6,914 | ▼ 136 |
| June 2026 | #6,778 | — |
| May 2026 | #6,778 | ▼ 113 |
| April 2026 | #6,665 | ▼ 559 |
| March 2026 | #6,106 | ▲ 2,658 |
| February 2026 | #8,764 | — |
What this company does
dm-drogerie markt operates as one of the leading drugstore chains in Germany, maintaining both physical stores across the country and an online presence through dm.de. The website allows customers to purchase a broad assortment of products including toiletries, makeup, cleaning supplies, over-the-counter medications, baby care items, and organic foods. Shoppers can browse categories easily and place orders for delive…
Our read on the site
The overall SEO health of dm.de is strong in terms of technical performance and accessibility, but it suffers from critical on-page issues such as missing title tags and meta descriptions. Addressing these gaps and improving content strategy will enhance visibility and user engagement.
dm.de Traffic and Visitor Engagement
dm.de draws an estimated 29,700 visits a month from search engines. Effectively all of it is organic — about 29,700 visits from unpaid results. Spread across 5,553 ranking keywords, that averages roughly 5.4 organic visits per keyword.
Monthly visits
29.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
29.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
dm.de AI Visibility
On our AI visibility scale dm.de earns 94 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
dm.de LLMS.txt
The llms.txt on dm.de runs to 135 lines (5,555 characters) across 12 sections, last generated in March 2026. It introduces the site as "dm - Health and Beauty Retailer". It tells AI engines the business works in Retail, Health & Beauty and E-commerce. It describes 3 products, including Cosmetics, Personal Care Products and Organic Food Items. Services it lists include In-Store Consultations and Online Shopping Support. The audience it names is General Consumers, Health-Conscious Individuals, Eco-Friendly Shoppers, aged 18-54 (Europe). Technologies it mentions include Magento, SAP, AWS and JavaScript. The keywords it claims start with "health products", "beauty products", "cosmetics" and "personal care".
Status
Published
AI engines can read it
Lines
135
In the file
Size
5.6K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# dm - Health and Beauty Retailer ## About dm is a leading retail company in Europe, specializing in health and beauty products. With a strong commitment to sustainability and customer satisfaction, dm offers a wide range of cosmetics, personal care items, and organic goods. The company serves millions of customers across multiple countries, focusing on high-quality products at competitive prices while promoting eco-friendly practices. **Areas of Work:** Retail, Health & Beauty, E-commerce ## Things to Remember - **Website:** https://dm.de - **Address:** Karlsruhe, Germany - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Sat: 8AM-8PM - **Timezone:** Europe/Berlin - **Currency:** EUR - **Company Type:** Private - **Employees:** 40000 employees - **Revenue:** $3.5B - **Hiring Status:** Yes, actively hiring ## Products - **Cosmetics** (Contact for pricing): A wide range of makeup products including foundations, lipsticks, and eyeshadows for all skin types. - **Personal Care Products** (Contact for pricing): Essential personal care items such as shampoos, body washes, and skincare solutions for daily use. - **Organic Food Items** (Contact for pricing): A selection of organic and natural food products to support a healthy lifestyle. ## Services - **In-Store Consultations** (Free): Personalized beauty and health consultations available at dm stores to help c
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CosmeticsContact for pricing
- Personal Care ProductsContact for pricing
- Organic Food ItemsContact for pricing
Services it tells AI about
- In-Store ConsultationsFree
- Online Shopping SupportFree
Competitors it names
Audience it targets
General Consumers, Health-Conscious Individuals, Eco-Friendly Shoppers · 18-54 · Europe
Company type
Private · actively hiring
dm.de Organic Keywords
Google lists dm.de for about 5,553 keywords, which together bring an estimated 29,700 organic visits a month.
Ranking keywords
5.6K
Found in Google for this domain
Visits they bring
29.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
dm.de SEO Audit
The latest technical audit of dm.de scored 79 out of 100 overall. Performance is its weakest area at 26, while SEO scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Meta Descriptions
- CriticalAdd H1 Tags
- HighOptimize Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
dm.de Competitors and Alternatives
dm's company profile names rossmann.de and müller.de as competitors. Its own llms.txt adds sephora.com, boots.com and ulta.com. Outside its market, the domains ranked closest to it in our worldwide ranking are so-net.ne.jp, link.me, gdebenz.ru and webnode.com.
dm.de Company Profile
dm-drogerie markt operates as one of the leading drugstore chains in Germany, maintaining both physical stores across the country and an online presence through dm.de. The website allows customers to purchase a broad assortment of products including toiletries, makeup, cleaning supplies, over-the-counter medications, baby care items, and organic foods. Shoppers can browse categories easily and place orders for delive…
dm was founded in 1973, about 53 years ago, and is headquartered in Karlsruhe, Germany. Its workforce is listed as between 10,001 and 50,000 employees. It was founded by Gottlieb Daimler. Its profile files it under Retail, with further tags for Health & Beauty, E-commerce and B2C. Products on record for it: Cosmetics, Personal Care Products and Organic Food Items. Reported revenue is $3.5B (2022), and total funding is listed at Bootstrapped. Its tagline reads: "Your trusted partner for health and beauty products".
- Sector
- Retail
- Headquarters
- Karlsruhe, Germany
- Founded
- 1973
- Employees
- 10001-50000
- Revenue
- $3.5B (2022)
- Funding
- Bootstrapped
- Founders
- Gottlieb Daimler
- Products
- Cosmetics, Personal Care Products, Organic Food Items
dm.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
dm.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for dm.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to dm.de
Neighbours of #6,448 in our worldwide ranking — each with its own report.
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