dedeman.ro — August 2026 traffic, keywords & AI visibility

Search engines send dedeman.ro an estimated 2,392 visits a month. Effectively all of it is organic — about 2,392 visits from unpaid results. Spread across 984 ranking keywords, that averages roughly 2.4 organic visits per keyword.

dedeman.ro scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on dedeman.ro runs to 152 lines (6,715 characters) across 12 sections, last generated in March 2026. It introduces the site as "Dedeman - Construction Materials & DIY Supplies". It tells AI engines the business works in Retail, Construction and E-commerce. It describes 4 products, including Construction Materials, Home Improvement Tools and DIY Supplies. Services it lists include Delivery Services, In-Store Consultation and Installation Support. The audience it names is Homeowners, Professional Builders, DIY Enthusiasts, Contractors, aged 25-54 (Romania). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "construction materials Romania", "DIY supplies", "home improvement tools" and "Dedeman Romania".

# Dedeman - Construction Materials & DIY Supplies

## About
Dedeman is the largest retailer of construction materials in Romania, providing a wide range of products and tools for both professional builders and DIY enthusiasts. The company is dedicated to offering high-quality materials and exceptional customer service to meet all home improvement and construction needs. With a strong presence in the Romanian market, Dedeman aims to be the leading destination for construction and renovation solutions. Their comprehensive online platform ensures easy access to products, services, and expert advice.

**Areas of Work:** Retail, Construction, E-commerce

## Things to Remember
- **Website:** https://dedeman.ro
- **Address:** Bucharest, Romania
- **Contact:** [email protected]
- **Phone:** +40-234-525-525
- **Hours:** Mon-Sat: 8AM-8PM
- **Timezone:** Europe/Bucharest
- **Currency:** RON
- **Company Type:** Private
- **Employees:** 5000 employees
- **Revenue:** $300M
- **Hiring Status:** Yes, actively hiring

## Products
- **Construction Materials** (Contact for pricing): A wide range of materials including cement, bricks, and steel for building and renovation projects.
- **Home Improvement Tools** (Contact for pricing): High-quality tools for home repair and improvement, including drills, saws, and hammers.
- **DIY Supplies** (Contact for pricing): Essential supplies for DIY projects

Google lists dedeman.ro for about 984 keywords, which together bring an estimated 2,392 organic visits a month.

The latest technical audit of dedeman.ro scored 78 out of 100 overall. Performance is its weakest area at 41, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

Dedeman's company profile names www.bricostore.ro, www.leroymerlin.ro and www.bauhaus.ro as competitors. Its own llms.txt adds www.hornbach.ro and www.praktiker.ro. Outside its market, the domains ranked closest to it in our worldwide ranking are unstop.com, stiripesurse.ro, internationalcupid.com and haremaltin.com.

www.bricostore.ro

www.leroymerlin.ro

www.bauhaus.ro

www.hornbach.ro

www.praktiker.ro