Last updated: September 2026
Global rank: Worldwide · 2026-09
#12,030
AI visibility: Grade A+
92
SEO health: Latest audit
68
Visits
1.6M
per month, estimated
Keywords
22.9K
ranking in Google
Organic share
100%
1.6M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of coolors.co
coolors.co Company Profile
Coolors is a popular online tool that lets designers quickly generate, explore, and save color palettes for all kinds of creative projects. It started as a simple color picker but has grown into a full-fledged platform with features like color extraction from images, gradient generators, and even mobile apps. Designers love it because it's intuitive—no steep learning curve, just instant results that spark ideas. Whet…
Coolors was founded in 2014, about 12 years ago. Its workforce is listed as between 11 and 50 employees. Its profile files it under Design Tools, with further tags for Color Palette Generator, UI/UX Design and Graphic Design. Products on record for it: Color Palette Generator, Coolors App and Premium Subscription. Total funding on record is Bootstrapped. Its tagline reads: "The super fast color palettes generator".
- Sector
- Design Tools
- Founded
- 2014
- Employees
- 11-50
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
- Products
- Color Palette Generator, Coolors App, Premium Subscription
coolors.co Web Traffic Statistics
Key findings
- Coolors (Design Tools) is ranked #12,030 worldwide in our September 2026 domain ranking, inside the top 100,000, up 125 places from #12,155 in August 2026.
- It is estimated to receive about 1.6 million visits a month from search, 100% of it organic, across 22,900 ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 68/100, with "Optimize H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #12,030 | ▲ 125 |
| August 2026 | #12,155 | ▲ 170 |
| July 2026 | #12,325 | ▼ 52 |
| June 2026 | #12,273 | — |
| May 2026 | #12,273 | ▼ 557 |
| April 2026 | #11,716 | ▲ 206 |
| March 2026 | #11,922 | ▼ 93 |
| February 2026 | #11,829 | — |
What this company does
Coolors is a popular online tool that lets designers quickly generate, explore, and save color palettes for all kinds of creative projects. It started as a simple color picker but has grown into a full-fledged platform with features like color extraction from images, gradient generators, and even mobile apps. Designers love it because it's intuitive—no steep learning curve, just instant results that spark ideas. Whet…
Our read on the site
The overall SEO health of coolors.co is moderate, with significant room for improvement in performance and on-page optimization. The site has a solid technical foundation, but issues such as multiple H1 tags and low performance scores indicate a need for strategic enhancements.
coolors.co Traffic and Visitor Engagement
Search engines send coolors.co an estimated 1.6 million visits a month. Effectively all of it is organic — about 1.6 million visits from unpaid results. Spread across 22,900 ranking keywords, that averages roughly 69 organic visits per keyword.
Monthly visits
1.6M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.6M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
coolors.co AI Visibility
coolors.co scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is SEO health, at 15 of 20 points (75/100), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
75/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
coolors.co LLMS.txt
The llms.txt on coolors.co runs to 151 lines (7,812 characters) across 12 sections, last generated in April 2026. It introduces the site as "Coolors - Super Fast Color Palettes Generator". It tells AI engines the business works in Graphic Design, UI/UX Design, Digital Marketing and Branding. It describes 4 products, with prices such as Coolors Generator at Free, Coolors Pro at $4.99/month and Coolors Mobile App at Free with in-app purchases. Services it lists include Palette Extraction, Custom Palette API, Accessibility Checker and Trend Palettes. The audience it names is Graphic Designers, UI/UX Professionals, Marketers, aged 25-45 (Global). Technologies it mentions include JavaScript, HTML5, CSS3, HTTPS and React. The keywords it claims start with "color palette generator", "color combinations", "design tools" and "color theory".
Status
Published
AI engines can read it
Lines
151
In the file
Size
7.8K
Characters
Sections
12
Updated Apr 28, 2026
What the file says
# Coolors - Super Fast Color Palettes Generator ## About Coolors makes it dead simple to generate stunning color palettes in seconds, perfect for designers juggling tight deadlines. Upload a photo or spin the wheel, and boom—harmonious schemes ready to export. It's evolved from a basic picker into a powerhouse with image extractors, gradient makers, and trend trackers. Freelancers grab it for client pitches, agencies for mood boards, and hobbyists for fun projects. The free tier packs enough punch for most, while pro unlocks unlimited saves and fancy formats like Sketch or Figma plugins. Community palettes flood the site with fresh inspo, from minimalist neutrals to vibrant 2024 trends. Color theory nerds dig the wheel breakdowns, ensuring accessibility and emotional impact. Mobile app keeps creativity flowing anywhere, syncing seamlessly. No ads cluttering the experience, just pure focus. It's helped brands nail identities and devs craft user-friendly UIs. Seasonal updates keep it relevant amid shifting aesthetics. Export to code snippets accelerates prototyping. Users rave about the speed—faster than fiddling in Photoshop. Integrates with tools like Adobe, boosting workflows. A bootstrapped gem proving niche solves big problems. Inspires millions yearly through social shares. Teaches color basics via interactive demos. WCAG checker built-in for inclusive design. Private mode
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Coolors GeneratorFree
- Coolors Pro$4.99/month
- Coolors Mobile AppFree with in-app purchases
- Gradient GeneratorFree
Services it tells AI about
- Palette ExtractionFree
- Custom Palette APIContact for pricing
- Accessibility CheckerPro feature
- Trend PalettesFree
Competitors it names
Audience it targets
Graphic Designers, UI/UX Professionals, Marketers · 25-45 · Global
Company type
Private
coolors.co Organic Keywords
Google lists coolors.co for about 22,900 keywords, which together bring an estimated 1.6 million organic visits a month.
Ranking keywords
22.9K
Found in Google for this domain
Visits they bring
1.6M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
coolors.co SEO Audit
The latest technical audit of coolors.co scored 68 out of 100 overall. Performance is its weakest area at 39, while accessibility scores highest at 79. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalOptimize H1 Tags
- HighAdd Alt Text to Images
- CriticalImprove Page Load Speed
- HighUpdate Meta Descriptions
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
coolors.co Competitors and Alternatives
Coolors's company profile names https://www.colorhunt.co, https://www.colourlovers.com, https://www.canva.com/colors/color-palette-generator/ and https://www.colorhexa.com as competitors. Its own llms.txt adds https://www.design-seeds.com and https://www.happyhues.co. Outside its market, the domains ranked closest to it in our worldwide ranking are tkpusjc86.com, docer.com, ensembl.org and hulustream.com.
coolors.co Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
coolors.co Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for coolors.co yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to coolors.co
Neighbours of #12,030 in our worldwide ranking — each with its own report.
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