Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#33,901
AI visibility: Grade D
56
SEO health: Not audited
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Visits
49.5K
per month, estimated
Keywords
12.8K
ranking in Google
Organic share
100%
49.5K organic visits
LLMS.txt
Published
131 lines AI engines can read
You're seeing the free preview of confused.com
A snapshot of how confused.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually matc…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
49.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
49.5K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
131
In the file
Size
7.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
12.8K
Found in Google for this domain
Visits they bring
49.5K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually matc…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for confused.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #33,901 in our worldwide ranking — each with its own report.
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4
0.01% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
Updated Jun 9, 2026
# Confused.com ## About Confused.com started out as a straightforward way for people to compare car insurance without the usual runaround. Over the years it grew into a full price comparison service covering home, van, bike and travel policies too. The team focuses on clear information and quick quotes so customers can see real differences in price and cover. They work with a wide range of insurers and aim to show options that actually match what people need rather than pushing the most expensive deals. Most users come from the UK and tend to be everyday drivers and homeowners looking to cut costs without losing protection. The site keeps things practical with tools that let you tweak excess levels or add-ons and see the price change straight away. Customer support is handled by real people who know the policies inside out instead of endless chatbots. Revenue comes mainly from commission when someone buys through one of their partner insurers. The company stays independent so it can show a broad range of quotes rather than favouring one provider. Growth has come from steady word of mouth and repeat users who come back each renewal season. They also run guides and articles that explain insurance jargon in plain English. Partnerships with comparison engines and affiliate sites help bring in new visitors. The platform updates prices daily so the numbers stay current. Mobile traff
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Company type
Private