Last updated: August 2026
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cnbc.com Web Traffic Statistics
Key findings
- CNBC (Media) is ranked #475 worldwide in our August 2026 domain ranking, inside the top 1,000, down 25 places from #450 in July 2026.
- It is estimated to receive about 46.7 million visits a month from search, 100% of it organic, across 1.2 million ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 138 lines.
- Its last technical audit scored 66/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #475 | ▼ 25 |
| July 2026 | #450 | ▼ 12 |
| June 2026 | #438 | — |
| May 2026 | #438 | ▼ 76 |
| April 2026 | #362 | ▲ 79 |
| March 2026 | #441 | ▲ 1 |
| February 2026 | #442 | — |
What this company does
CNBC operates as a dedicated source for business and financial news, focusing on stock market activity, corporate earnings, and broader economic developments. Its platform tracks real-time movements across equities, currencies, commodities, bonds, and funds while covering pre-market shifts and specialized areas like cryptocurrency and prediction markets. The site organizes this material into clear sections that allow…
Our read on the site
Significant improvements needed. 1 critical issue. 1 high-priority issue.
cnbc.com Traffic and Visitor Engagement
Search engines send cnbc.com an estimated 46.7 million visits a month. Effectively all of it is organic — about 46.7 million visits from unpaid results. Paid search contributes only about 34 visits a month. Spread across 1.2 million ranking keywords, that averages roughly 39 organic visits per keyword.
Monthly visits
46.7M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
46.7M
100% of all traffic
Paid visits
34
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
cnbc.com AI Visibility
cnbc.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
cnbc.com LLMS.txt
The llms.txt on cnbc.com runs to 138 lines (6,411 characters) across 12 sections, last generated in March 2026. It introduces the site as "CNBC - Business & Financial News". It tells AI engines the business works in Media, Broadcasting and Financial Services. It describes 3 products, with prices such as CNBC Mobile App at Free with in-app purchases. Services it lists include Financial Market Analysis, Corporate Earnings Reports and Investment Advisory Content. The audience it names is Investors, Business Professionals, Financial Analysts, General Public, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and GraphQL. The keywords it claims start with "business news", "financial markets", "stock market updates" and "economic trends". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
138
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# CNBC - Business & Financial News ## About CNBC is a leading global business news network dedicated to providing real-time financial market coverage and actionable insights. It serves investors, business professionals, and the general public with in-depth analysis of stock markets, economic trends, and corporate earnings. With a commitment to high-quality journalism, CNBC empowers its audience to make informed financial decisions through comprehensive reporting and expert commentary. **Areas of Work:** Media, Broadcasting, Financial Services ## Things to Remember - **Website:** https://cnbc.com - **Address:** 1000 American Road, Englewood Cliffs, NJ 07632, United States - **Contact:** [email protected] - **Phone:** +1-201-735-2622 - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 500 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **CNBC Pro Subscription** (Contact for pricing): A premium subscription service offering exclusive market insights, in-depth analysis, and real-time data for investors and professionals. - **CNBC Mobile App** (Free with in-app purchases): Access breaking news, live market data, and personalized financial content on the go with the CNBC mobile application. - **CNBC TV Streaming** (Contact for pricing): Live streaming of CNBC's television broadcas
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- CNBC Pro SubscriptionContact for pricing
- CNBC Mobile AppFree with in-app purchases
- CNBC TV StreamingContact for pricing
Services it tells AI about
- Financial Market AnalysisContact for quote
- Corporate Earnings ReportsContact for quote
- Investment Advisory ContentContact for quote
Competitors it names
Audience it targets
Investors, Business Professionals, Financial Analysts, General Public · 25-54 · Global
Company type
Public · actively hiring
cnbc.com Organic Keywords
Google lists cnbc.com for about 1.2 million keywords, which together bring an estimated 46.7 million organic visits a month.
Ranking keywords
1.2M
Found in Google for this domain
Visits they bring
46.7M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
cnbc.com SEO Audit
The latest technical audit of cnbc.com scored 66 out of 100 overall. Performance is its weakest area at 32, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- HighImplement a Sitemap
- HighOptimize Images
- HighMinimize HTTP Requests
- MediumLeverage Browser Caching
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
cnbc.com Competitors and Alternatives
CNBC's company profile names bloomberg.com, reuters.com and marketwatch.com as competitors. Its own llms.txt adds wsj.com and ft.com. Outside its market, the domains ranked closest to it in our worldwide ranking are twc.com, mikrotik.com, tencent-cloud.net and nflximg.com.
cnbc.com Company Profile
CNBC operates as a dedicated source for business and financial news, focusing on stock market activity, corporate earnings, and broader economic developments. Its platform tracks real-time movements across equities, currencies, commodities, bonds, and funds while covering pre-market shifts and specialized areas like cryptocurrency and prediction markets. The site organizes this material into clear sections that allow…
Founded in 1989 (about 37 years ago), CNBC is based in Englewood Cliffs, United States. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under Media, with further tags for Broadcasting, Financial Services and Subscription-Based. Products on record for it: Business News Coverage, Financial Market Analysis and Investment Insights. Reported revenue is $1.5B (2022). Its tagline reads: "CNBC is the world leader in business news and real-time financial market coverage.".
- Sector
- Media
- Headquarters
- Englewood Cliffs, United States
- Founded
- 1989
- Employees
- 501-1000
- Revenue
- $1.5B (2022)
- Funding
- Not Disclosed
- Products
- Business News Coverage, Financial Market Analysis, Investment Insights
cnbc.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
cnbc.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for cnbc.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to cnbc.com
Neighbours of #475 in our worldwide ranking — each with its own report.
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