Last updated: August 2026
Global rank: Worldwide · 2026-08
#38,202
AI visibility: Grade A
82
SEO health: Latest audit
70
Visits
2.2M
per month, estimated
Keywords
63.9K
ranking in Google
Organic share
100%
2.2M organic visits
LLMS.txt
Published
163 lines AI engines can read
You're seeing the free preview of carhartt.com
carhartt.com Web Traffic Statistics
Key findings
- Carhartt, Inc. (Apparel) is ranked #38,202 worldwide in our August 2026 domain ranking, inside the top 100,000, down 352 places from #37,850 in July 2026.
- It is estimated to receive about 2.2 million visits a month from search, 100% of it organic, across 63,900 ranking keywords.
- Its AI visibility score is 82 out of 100 (grade A), with a published llms.txt of 163 lines.
- Its last technical audit scored 70/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #38,202 | ▼ 352 |
| July 2026 | #37,850 | ▼ 6,082 |
| June 2026 | #31,768 | — |
| May 2026 | #31,768 | ▼ 3,118 |
| April 2026 | #28,650 | ▼ 1,652 |
| March 2026 | #26,998 | ▲ 253 |
| February 2026 | #27,251 | — |
What this company does
Carhartt produces workwear, outdoor clothing, and related gear built to withstand tough daily use. The company has focused on these items since 1889, offering jackets, pants, shirts, boots, and accessories through its site and physical stores. Shoppers can browse collections for men and women, along with seasonal promotions and new releases that emphasize practical features like reinforced seams and weather-resistant…
Our read on the site
Significant improvements needed. 1 critical issue.
carhartt.com Traffic and Visitor Engagement
carhartt.com draws an estimated 2.2 million visits a month from search engines. Effectively all of it is organic — about 2.2 million visits from unpaid results. Paid search contributes only about 132 visits a month. Spread across 63,900 ranking keywords, that averages roughly 35 organic visits per keyword.
Monthly visits
2.2M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
2.2M
100% of all traffic
Paid visits
132
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
carhartt.com AI Visibility
On our AI visibility scale carhartt.com earns 82 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
carhartt.com LLMS.txt
The llms.txt on carhartt.com runs to 163 lines (7,615 characters) across 12 sections, last generated in March 2026. It introduces the site as "Carhartt Official Website". It tells AI engines the business works in Apparel, Manufacturing and Retail. It describes 5 products, with prices such as Men's Work Jacket at $99.99 - $149.99, Women's Work Pants at $59.99 - $79.99 and Outdoor Hoodie at $69.99. Services it lists include Custom Embroidery and Bulk Ordering. The audience it names is Tradespeople, Outdoor Enthusiasts, Construction Workers, Everyday Consumers, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Magento and Google Analytics. The keywords it claims start with "workwear", "durable clothing", "outdoor apparel" and "work jackets".
Status
Published
AI engines can read it
Lines
163
In the file
Size
7.6K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Carhartt Official Website ## About Carhartt, Inc. is a renowned American manufacturer of durable workwear and outdoor apparel, established in 1889. The company caters to tradespeople, outdoor enthusiasts, and everyday consumers by offering high-quality, functional clothing and accessories. With a strong commitment to craftsmanship, Carhartt has built a trusted reputation in the workwear industry over more than a century. Its products are designed to withstand tough conditions while maintaining style and comfort. **Areas of Work:** Apparel, Manufacturing, Retail ## Things to Remember - **Website:** https://carhartt.com - **Address:** 5750 E. Outer Drive, Detroit, MI 48234, Dearborn, United States - **Contact:** [email protected] - **Phone:** +1-800-833-3118 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Detroit - **Currency:** USD - **Company Type:** Private - **Employees:** 5000 employees - **Revenue:** $1.5B - **Hiring Status:** Yes, actively hiring ## Products - **Men's Work Jacket** ($99.99 - $149.99): A durable, weather-resistant jacket designed for tough working conditions, featuring reinforced stitching and multiple utility pockets. - **Women's Work Pants** ($59.99 - $79.99): Rugged and comfortable work pants for women, made with durable fabric and designed for flexibility and long-lasting wear. - **Outdoor Hoodie** ($69.99): A heavy-duty hoodie ideal for out
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Men's Work Jacket$99.99 - $149.99
- Women's Work Pants$59.99 - $79.99
- Outdoor Hoodie$69.99
- Work Boots$129.99 - $169.99
- Utility Backpack$89.99
Services it tells AI about
- Custom EmbroideryContact for quote
- Bulk OrderingContact for quote
Competitors it names
Audience it targets
Tradespeople, Outdoor Enthusiasts, Construction Workers, Everyday Consumers · 18-54 · Global
Company type
Private · actively hiring
carhartt.com Organic Keywords
Google lists carhartt.com for about 63,900 keywords, which together bring an estimated 2.2 million organic visits a month.
Ranking keywords
63.9K
Found in Google for this domain
Visits they bring
2.2M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
carhartt.com SEO Audit
The latest technical audit of carhartt.com scored 70 out of 100 overall. Performance is its weakest area at 33, while accessibility scores highest at 100. The audit makes 13 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement a Sitemap
- HighSet Up Robots.txt File
- HighOptimize Image Sizes
- HighMinimize HTTP Requests
9 more recommendations, with the exact changes and the pages they apply to, are in the full report.
carhartt.com Competitors and Alternatives
Carhartt, Inc.'s company profile names dickies.com, redwing.com and caterpillar.com as competitors. Its own llms.txt adds wrangler.com and levi.com. Outside its market, the domains ranked closest to it in our worldwide ranking are f-dns.pl, jobat.be, mediaklikk.hu and voxys.ru.
carhartt.com Company Profile
Carhartt produces workwear, outdoor clothing, and related gear built to withstand tough daily use. The company has focused on these items since 1889, offering jackets, pants, shirts, boots, and accessories through its site and physical stores. Shoppers can browse collections for men and women, along with seasonal promotions and new releases that emphasize practical features like reinforced seams and weather-resistant…
Carhartt, Inc. was founded in 1889, about 137 years ago, and is headquartered in Dearborn, United States. Its workforce is listed as more than 5,001 employees. It was founded by Hamilton Carhartt. Its profile files it under Apparel, with further tags for Manufacturing, Retail and B2C. Products on record for it: Workwear, Outdoor Apparel and Accessories. Reported revenue is $1.5B (2022). Its tagline reads: "Built to last.".
- Sector
- Apparel
- Headquarters
- Dearborn, United States
- Founded
- 1889
- Employees
- 5001+
- Revenue
- $1.5B (2022)
- Funding
- Not Disclosed
- Founders
- Hamilton Carhartt
- Products
- Workwear, Outdoor Apparel, Accessories
carhartt.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
carhartt.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for carhartt.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to carhartt.com
Neighbours of #38,202 in our worldwide ranking — each with its own report.
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