Last updated: September 2026
Global rank: Worldwide · 2026-09
#17,962
AI visibility: Grade A+
90
SEO health: Latest audit
84
Visits
280.7K
per month, estimated
Keywords
42.4K
ranking in Google
Organic share
100%
280.7K organic visits
LLMS.txt
Published
150 lines AI engines can read
You're seeing the free preview of businessoffashion.com
businessoffashion.com Company Profile
The Business of Fashion runs an online publication focused on the commercial side of the apparel and style sectors worldwide. It produces articles, reports, and commentary that break down current events, company moves, and market conditions for readers who follow these developments closely. The content ranges from daily news updates to longer pieces that examine how brands adapt to economic pressures or shifting tast…
Business of Fashion was founded in 2013, about 13 years ago, and is headquartered in London, United Kingdom. Its workforce is listed as between 51 and 200 employees. It was founded by Imran Amed. Its profile files it under Fashion, with further tags for Media, Digital Publishing and Subscription Model. Products on record for it: Fashion Industry News, Market Analysis Reports and Fashion Business Insights. Reported revenue is $10M (2023). Its tagline reads: "Fashion news, analysis and advice from the leading digital authority on the global fashion industry.".
- Sector
- Fashion
- Headquarters
- London, United Kingdom
- Founded
- 2013
- Employees
- 51-200
- Revenue
- $10M (2023)
- Funding
- Not Disclosed
- Founders
- Imran Amed
- Products
- Fashion Industry News, Market Analysis Reports, Fashion Business Insights
businessoffashion.com Web Traffic Statistics
Key findings
- Business of Fashion (Fashion) is ranked #17,962 worldwide in our September 2026 domain ranking, inside the top 100,000, down 571 places from #17,391 in August 2026.
- It is estimated to receive about 280,700 visits a month from search, 100% of it organic, across 42,400 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 150 lines.
- Its last technical audit scored 84/100, with "Implement XML Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #17,962 | ▼ 571 |
| August 2026 | #17,391 | ▼ 28 |
| July 2026 | #17,363 | ▲ 524 |
| June 2026 | #17,887 | — |
| May 2026 | #17,887 | ▲ 60 |
| April 2026 | #17,947 | ▼ 644 |
| March 2026 | #17,303 | ▼ 524 |
| February 2026 | #16,779 | — |
What this company does
The Business of Fashion runs an online publication focused on the commercial side of the apparel and style sectors worldwide. It produces articles, reports, and commentary that break down current events, company moves, and market conditions for readers who follow these developments closely. The content ranges from daily news updates to longer pieces that examine how brands adapt to economic pressures or shifting tast…
Our read on the site
Good foundation with room for improvement. 1 high-priority issue.
businessoffashion.com Traffic and Visitor Engagement
businessoffashion.com draws an estimated 280,700 visits a month from search engines. Effectively all of it is organic — about 280,700 visits from unpaid results. Spread across 42,400 ranking keywords, that averages roughly 6.6 organic visits per keyword.
Monthly visits
280.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
280.7K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
businessoffashion.com AI Visibility
On our AI visibility scale businessoffashion.com earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
businessoffashion.com LLMS.txt
The llms.txt on businessoffashion.com runs to 150 lines (7,137 characters) across 12 sections, last generated in March 2026. It introduces the site as "Business of Fashion". It tells AI engines the business works in Fashion, Media and Digital Publishing. It describes 4 products, including Fashion Industry News, Market Analysis Reports and Fashion Business Insights. Services it lists include Fashion Industry Events, Career Services and Newsletter Subscriptions. The audience it names is Fashion Professionals, Brands, Enthusiasts, Business Executives, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "fashion industry", "fashion news", "fashion analysis" and "global fashion trends".
Status
Published
AI engines can read it
Lines
150
In the file
Size
7.1K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Business of Fashion ## About Business of Fashion is a leading digital platform delivering in-depth news, analysis, and strategic advice on the global fashion industry. It serves as an essential resource for fashion professionals, brands, and enthusiasts by providing insights into market trends, business strategies, and industry innovations. The platform empowers stakeholders to navigate the complexities of the fashion landscape with data-driven decision-making tools and expert content. **Areas of Work:** Fashion, Media, Digital Publishing ## Things to Remember - **Website:** https://businessoffashion.com - **Address:** London, United Kingdom - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Private - **Employees:** 100 employees - **Revenue:** $10M - **Hiring Status:** Yes, actively hiring ## Products - **Fashion Industry News** (Contact for pricing): Daily updates and breaking news on the global fashion industry, covering trends, events, and key developments. - **Market Analysis Reports** (Contact for pricing): Comprehensive reports offering deep insights into fashion market trends, consumer behavior, and competitive landscapes. - **Fashion Business Insights** (Contact for pricing): Expert-driven content and case studies providing actionable strategies f
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Fashion Industry NewsContact for pricing
- Market Analysis ReportsContact for pricing
- Fashion Business InsightsContact for pricing
- BoF Professional SubscriptionContact for pricing
Services it tells AI about
- Fashion Industry EventsContact for quote
- Career ServicesFree for basic access
- Newsletter SubscriptionsFree with registration
Competitors it names
Audience it targets
Fashion Professionals, Brands, Enthusiasts, Business Executives · 25-54 · Global
Company type
Private · actively hiring
businessoffashion.com Organic Keywords
Google lists businessoffashion.com for about 42,400 keywords, which together bring an estimated 280,700 organic visits a month.
Ranking keywords
42.4K
Found in Google for this domain
Visits they bring
280.7K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
businessoffashion.com SEO Audit
The latest technical audit of businessoffashion.com scored 84 out of 100 overall. Performance is its weakest area at 72, while SEO scores highest at 92. The audit makes 15 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement XML Sitemap
- HighOptimize Images for Performance
- HighMinimize HTTP Requests
- HighEnhance Mobile Optimization
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
businessoffashion.com Competitors and Alternatives
Business of Fashion's company profile names fashionista.com and wwd.com as competitors. Its own llms.txt adds voguebusiness.com, fashionnetwork.com and thefashionlaw.com. Outside its market, the domains ranked closest to it in our worldwide ranking are bkm.com.tr, researchsquare.com, cgkthn.com and mein-schoener-garten.de.
businessoffashion.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
businessoffashion.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for businessoffashion.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to businessoffashion.com
Neighbours of #17,962 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. businessoffashion.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.