Last updated: September 2026
Global rank: Worldwide · 2026-09
#457
AI visibility: Grade A+
92
SEO health: Latest audit
77
Visits
23.9M
per month, estimated
Keywords
2.5M
ranking in Google
Organic share
100%
23.9M organic visits
LLMS.txt
Published
138 lines AI engines can read
You're seeing the free preview of businessinsider.com
businessinsider.com Company Profile
Business Insider operates as a digital news outlet that publishes articles and updates on business developments, technology trends, financial markets, and economic conditions. The site breaks down stories from sectors like retail, media, advertising, law, and real estate, often linking company moves to wider market effects. Content appears in dedicated sections that let readers move between topics such as corporate s…
Founded in 2007 (about 19 years ago), Business Insider is based in New York, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Henry Blodget. Its profile files it under Media, with further tags for Technology, Digital News and Advertising. Products on record for it: Business News and Analysis, Market Insights and Technology Trends. Reported revenue is $50M (2022), and total funding is listed at $50M. Its tagline reads: "Latest News in Tech, Markets, Economy & Innovation".
- Sector
- Media
- Headquarters
- New York, United States
- Founded
- 2007
- Employees
- 201-500
- Revenue
- $50M (2022)
- Funding
- $50M
- Founders
- Henry Blodget
- Products
- Business News and Analysis, Market Insights, Technology Trends
businessinsider.com Web Traffic Statistics
Key findings
- Business Insider (Media) is ranked #457 worldwide in our September 2026 domain ranking, inside the top 1,000, the same position it held in August 2026.
- It is estimated to receive about 23.9 million visits a month from search, 100% of it organic, across 2.5 million ranking keywords.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 138 lines.
- Its last technical audit scored 77/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #457 | — |
| August 2026 | #457 | ▼ 25 |
| July 2026 | #432 | ▼ 28 |
| June 2026 | #404 | — |
| May 2026 | #404 | ▲ 6 |
| April 2026 | #410 | ▼ 64 |
| March 2026 | #346 | ▲ 20 |
| February 2026 | #366 | — |
What this company does
Business Insider operates as a digital news outlet that publishes articles and updates on business developments, technology trends, financial markets, and economic conditions. The site breaks down stories from sectors like retail, media, advertising, law, and real estate, often linking company moves to wider market effects. Content appears in dedicated sections that let readers move between topics such as corporate s…
Our read on the site
Significant improvements needed.
businessinsider.com Traffic and Visitor Engagement
Search engines send businessinsider.com an estimated 23.9 million visits a month. Effectively all of it is organic — about 23.9 million visits from unpaid results. Spread across 2.5 million ranking keywords, that averages roughly 9.4 organic visits per keyword.
Monthly visits
23.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
23.9M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
businessinsider.com AI Visibility
businessinsider.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
businessinsider.com LLMS.txt
The llms.txt on businessinsider.com runs to 138 lines (5,880 characters) across 12 sections, last generated in March 2026. It introduces the site as "Business Insider". It tells AI engines the business works in Media, Technology and Digital News. It describes 3 products, with prices such as Business News and Analysis at Free with subscription options and Technology Trends at Free with premium access. Services it lists include Advertising Solutions and Subscription Plans. The audience it names is Professionals, Investors, Business Leaders, Tech Enthusiasts, aged 25-54 (Global). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "business news", "financial analysis", "stock market updates" and "technology trends".
Status
Published
AI engines can read it
Lines
138
In the file
Size
5.9K
Characters
Sections
12
Updated Mar 5, 2026
What the file says
# Business Insider ## About Business Insider is a leading digital news platform that delivers the latest insights and analysis in technology, finance, stock markets, and the economy. It serves a global audience with innovative stories and in-depth reporting tailored for professionals and enthusiasts. The platform is dedicated to keeping readers informed about the dynamic world of business and technology, offering a unique blend of news, analysis, and lifestyle content. **Areas of Work:** Media, Technology, Digital News ## Things to Remember - **Website:** https://businessinsider.com - **Address:** New York, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $50M - **Hiring Status:** Yes, actively hiring ## Products - **Business News and Analysis** (Free with subscription options): Comprehensive coverage of business news, market trends, and financial analysis for professionals and investors. - **Market Insights** (Contact for pricing): In-depth reports and data-driven insights into stock markets and economic trends. - **Technology Trends** (Free with premium access): Latest updates and analysis on emerging technologies and innovations shaping the future. ## Services - **Advertising Solutions** (Cont
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Business News and AnalysisFree with subscription options
- Market InsightsContact for pricing
- Technology TrendsFree with premium access
Services it tells AI about
- Advertising SolutionsContact for quote
- Subscription PlansContact for quote
Competitors it names
Audience it targets
Professionals, Investors, Business Leaders, Tech Enthusiasts · 25-54 · Global
Company type
Private · actively hiring
businessinsider.com Organic Keywords
Google lists businessinsider.com for about 2.5 million keywords, which together bring an estimated 23.9 million organic visits a month.
Ranking keywords
2.5M
Found in Google for this domain
Visits they bring
23.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
businessinsider.com SEO Audit
The latest technical audit of businessinsider.com scored 77 out of 100 overall. Performance is its weakest area at 61, while SEO scores highest at 100. The audit makes 8 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighMinimize JavaScript and CSS Blocking
- MediumLeverage Browser Caching
4 more recommendations, with the exact changes and the pages they apply to, are in the full report.
businessinsider.com Competitors and Alternatives
Business Insider's company profile names forbes.com, cnn.com and wsj.com as competitors. Its own llms.txt adds bloomberg.com and reuters.com. Outside its market, the domains ranked closest to it in our worldwide ranking are awsglobalaccelerator.com, launchdarkly.com, duolingo.com and adobe.net.
businessinsider.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
businessinsider.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for businessinsider.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to businessinsider.com
Neighbours of #457 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. businessinsider.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut AI reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.