Last updated: September 2026
Global rank: Worldwide · 2026-09
#135,486
AI visibility: Grade A+
94
SEO health: Latest audit
94
Visits
173.1K
per month, estimated
Keywords
10.2K
ranking in Google
Organic share
100%
173.1K organic visits
LLMS.txt
Published
165 lines AI engines can read
You're seeing the free preview of browning.com
browning.com Web Traffic Statistics
Key findings
- Browning (Firearms) is ranked #135,486 worldwide in our September 2026 domain ranking, up 335 places from #135,821 in August 2026.
- It is estimated to receive about 173,100 visits a month from search, 100% of it organic, across 10,200 ranking keywords.
- Its AI visibility score is 94 out of 100 (grade A+), with a published llms.txt of 165 lines.
- Its last technical audit scored 94/100, with "Implement H1 Tags" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #135,486 | ▲ 335 |
| August 2026 | #135,821 | ▲ 1,535 |
| July 2026 | #137,356 | ▲ 666 |
| June 2026 | #138,022 | — |
| May 2026 | #138,022 | ▲ 165 |
| April 2026 | #138,187 | ▼ 36,701 |
| March 2026 | #101,486 | ▼ 27,346 |
| February 2026 | #74,140 | — |
What this company does
Browning North America produces a wide range of firearms including rifles, shotguns, and pistols along with supporting outdoor equipment for those involved in shooting and hunting. Their lineup covers hunting clothing suited to different weather conditions, shooting accessories that help with accuracy and safety, gun safes for secure storage, as well as knives and flashlights that come in handy during outdoor trips.…
Our read on the site
The overall SEO health of browning.com is strong, with excellent scores in accessibility, best practices, and SEO, but it lacks critical on-page elements such as H1 tags. Addressing these gaps and optimizing content can further enhance visibility and performance.
browning.com Traffic and Visitor Engagement
Search engines send browning.com an estimated 173,100 visits a month. Effectively all of it is organic — about 173,100 visits from unpaid results. Spread across 10,200 ranking keywords, that averages roughly 17 organic visits per keyword.
Monthly visits
173.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
173.1K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
browning.com AI Visibility
browning.com scores 94 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
browning.com LLMS.txt
The llms.txt on browning.com runs to 165 lines (7,219 characters) across 12 sections, last generated in March 2026. It introduces the site as "Browning Official Website". It tells AI engines the business works in Firearms, Outdoor Gear and Manufacturing. It describes 5 products, including Browning Rifles, Browning Shotguns and Browning Pistols. Services it lists include Firearm Maintenance Support and Customer Support for Outdoor Gear. The audience it names is Hunters, Outdoor Enthusiasts, Shooting Sports Participants, aged 18-54 (North America). Technologies it mentions include HTML5, CSS3, JavaScript, PHP and MySQL. The keywords it claims start with "firearms", "hunting gear", "outdoor equipment" and "Browning rifles".
Status
Published
AI engines can read it
Lines
165
In the file
Size
7.2K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# Browning Official Website ## About Browning is a premier manufacturer of firearms and outdoor gear, renowned for its high-quality rifles, shotguns, and pistols. The company also offers a wide range of hunting clothing, shooting accessories, gun safes, knives, and flashlights, catering to outdoor enthusiasts and hunters. With a legacy of innovation dating back to 1878, Browning continues to set industry standards for performance and craftsmanship. Their products are trusted by customers across North America for durability and reliability. **Areas of Work:** Firearms, Outdoor Gear, Manufacturing ## Things to Remember - **Website:** https://browning.com - **Address:** Morgan, Utah, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Denver - **Currency:** USD - **Company Type:** Private - **Employees:** 150 employees - **Revenue:** $30M - **Hiring Status:** Yes, actively hiring ## Products - **Browning Rifles** (Contact for pricing): High-performance rifles designed for hunting and sport shooting with precision engineering. - **Browning Shotguns** (Contact for pricing): Reliable shotguns crafted for various shooting activities, including hunting and competitive sports. - **Browning Pistols** (Contact for pricing): Compact and powerful pistols suitable for personal defense and target shooting. - **Hun
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Browning RiflesContact for pricing
- Browning ShotgunsContact for pricing
- Browning PistolsContact for pricing
- Hunting ClothingContact for pricing
- Gun SafesContact for pricing
Services it tells AI about
- Firearm Maintenance SupportContact for quote
- Customer Support for Outdoor GearFree
Competitors it names
Audience it targets
Hunters, Outdoor Enthusiasts, Shooting Sports Participants · 18-54 · North America
Company type
Private · actively hiring
browning.com Organic Keywords
Google lists browning.com for about 10,200 keywords, which together bring an estimated 173,100 organic visits a month.
Ranking keywords
10.2K
Found in Google for this domain
Visits they bring
173.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
browning.com SEO Audit
The latest technical audit of browning.com scored 94 out of 100 overall. Performance is its weakest area at 74, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement H1 Tags
- HighCreate a Content Strategy for Gaps
- MediumOptimize Meta Descriptions
- MediumEnhance Internal Linking Structure
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
browning.com Competitors and Alternatives
Browning's company profile names remington.com, winchester.com and beretta.com as competitors. Its own llms.txt adds savagearms.com, colt.com and springfield-armory.com. Outside its market, the domains ranked closest to it in our worldwide ranking are pbfcomics.com, sizi99cair.com, baovanhoa.vn and skinkeren.art.
browning.com Company Profile
Browning North America produces a wide range of firearms including rifles, shotguns, and pistols along with supporting outdoor equipment for those involved in shooting and hunting. Their lineup covers hunting clothing suited to different weather conditions, shooting accessories that help with accuracy and safety, gun safes for secure storage, as well as knives and flashlights that come in handy during outdoor trips.…
Founded in 1878 (about 148 years ago), Browning is based in Morgan, United States. Its workforce is listed as between 101 and 250 employees. It was founded by John Browning. Its profile files it under Firearms, with further tags for Outdoor Gear, Manufacturing and Retail. Products on record for it: Rifles, Shotguns, Pistols and Hunting Clothing. Reported revenue is $30M (2022). Its tagline reads: "The Best There Is in shooting and hunting sports.".
- Sector
- Firearms
- Headquarters
- Morgan, United States
- Founded
- 1878
- Employees
- 101-250
- Revenue
- $30M (2022)
- Funding
- Not Disclosed
- Founders
- John Browning
- Products
- Rifles, Shotguns, Pistols, Hunting Clothing
browning.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
browning.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for browning.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to browning.com
Neighbours of #135,486 in our worldwide ranking — each with its own report.
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