Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#34,869
AI visibility: Grade D
56
SEO health: Not audited
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Visits
322.7K
per month, estimated
Keywords
73.7K
ranking in Google
Organic share
100%
322.7K organic visits
LLMS.txt
Published
127 lines AI engines can read
You're seeing the free preview of brickset.com
A snapshot of how brickset.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Brickset started as a simple way for LEGO fans to keep track of their collections and has grown into one of the most complete online references for LEGO sets. The site holds detailed records on thousands of sets, minifigures, and parts going back decades. Collectors use it to log what they own, mark sets as wanted, and share their builds with others. Regular updates cover new releases from LEGO along with news and re…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
322.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
322.7K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
127
In the file
Size
6.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
73.7K
Found in Google for this domain
Visits they bring
322.7K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Brickset started as a simple way for LEGO fans to keep track of their collections and has grown into one of the most complete online references for LEGO sets. The site holds detailed records on thousands of sets, minifigures, and parts going back decades. Collectors use it to log what they own, mark sets as wanted, and share their builds with others. Regular updates cover new releases from LEGO along with news and re…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for brickset.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Neighbours of #34,869 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
Updated Sep 1, 2026
# brickset.com ## About Brickset started as a simple way for LEGO fans to keep track of their collections and has grown into one of the most complete online references for LEGO sets. The site holds detailed records on thousands of sets, minifigures, and parts going back decades. Collectors use it to log what they own, mark sets as wanted, and share their builds with others. Regular updates cover new releases from LEGO along with news and reviews written by the community. The database is maintained by enthusiasts who add missing information and correct errors as they appear. Users can browse by theme, year, or piece count and filter results quickly. Forums and comments sections let people discuss everything from rare finds to building tips. Brickset remains independent and focused on serving the hobby rather than selling merchandise. Many long-time members have been using the site for over a decade. The clean layout and reliable data make it a go-to resource for both casual fans and serious collectors. No account is required to browse, though registered users gain extra tools for managing their lists. The team behind the site keeps it running through advertising and occasional supporter contributions. Over the years Brickset has become a trusted archive that LEGO itself sometimes references. It fills a gap between official product pages and scattered fan blogs. New features are
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Company type
Private