Last updated: August 2026
Global rank: Worldwide · 2026-08
#255
AI visibility: Grade B
77
SEO health: Latest audit
80
Visits
38.9M
per month, estimated
Keywords
1.8M
ranking in Google
Organic share
99%
38.4M organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of booking.com
booking.com Web Traffic Statistics
Key findings
- Booking.com (Travel, Hospitality & Food Services) is ranked #255 worldwide in our August 2026 domain ranking, inside the top 1,000, down 3 places from #252 in July 2026.
- It is estimated to receive about 38.9 million visits a month from search, 99% of it organic, across 1.8 million ranking keywords.
- Its AI visibility score is 77 out of 100 (grade B), with a published llms.txt of 156 lines.
- Its last technical audit scored 80/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #255 | ▼ 3 |
| July 2026 | #252 | ▲ 13 |
| June 2026 | #265 | — |
| May 2026 | #265 | ▼ 2 |
| April 2026 | #263 | ▲ 47 |
| March 2026 | #310 | ▼ 11 |
| February 2026 | #299 | — |
What this company does
Booking.com started as a small Dutch startup and grew into one of the biggest online travel platforms people use every day. Travelers come here to compare hotels, apartments, hostels and even villas in pretty much every corner of the globe. The site makes it simple to filter by price, location, guest reviews and amenities so you can pick what actually fits your trip. Over the years they added flights, car rentals and…
Our read on the site
The overall SEO health of booking.com is moderately strong, with a high accessibility score and a solid SEO score. However, critical issues such as missing title tags and meta descriptions, along with the absence of a robots.txt and sitemap, present significant opportunities for improvement.
booking.com Traffic and Visitor Engagement
booking.com draws an estimated 38.9 million visits a month from search engines. 99% of it is organic, so it leans very little on paid search. Spread across 1.8 million ranking keywords, that averages roughly 21 organic visits per keyword.
Monthly visits
38.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
38.4M
99% of all traffic
Paid visits
488.2K
1.26% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
booking.com AI Visibility
On our AI visibility scale booking.com earns 77 of 100 points, a grade B. It takes full marks for LLMS.txt. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (19/25), Structured data (0/5) and SEO health (18/20).
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
booking.com LLMS.txt
The llms.txt on booking.com runs to 156 lines (6,517 characters) across 12 sections, last generated in February 2026. It introduces the site as "Booking.com - Hotels, Flights, and Car Rentals". It tells AI engines the business works in Travel & Tourism, E-commerce and Technology. It describes 4 products, including Hotel Booking, Flight Reservations and Car Rentals. Services it lists include Customer Support, Travel Planning Assistance and Price Match Guarantee. The audience it names is Travelers, Families, Business Professionals, Students, aged 18-65 (Global). Technologies it mentions include React, Node.js, AWS, MySQL and Redis. The keywords it claims start with "hotel booking", "cheap hotels", "travel deals" and "vacation rentals". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
156
In the file
Size
6.5K
Characters
Sections
12
Updated Feb 2, 2026
What the file says
# Booking.com - Hotels, Flights, and Car Rentals ## About Booking.com is a leading online travel agency that connects travelers with a vast selection of accommodations, flights, and car rentals worldwide. Founded in 1996, the platform serves millions of users by offering everything from luxury hotels to budget hostels, ensuring tailored travel solutions. With a user-friendly interface and competitive pricing, Booking.com simplifies travel planning across 220 countries. Its mission is to make exploring new destinations accessible and seamless for everyone. **Areas of Work:** Travel & Tourism, E-commerce, Technology ## Things to Remember - **Website:** https://booking.com - **Address:** Herengracht 597, 1017 CE Amsterdam, Netherlands - **Contact:** [email protected] - **Phone:** +31-20-712-5600 - **Hours:** 24/7 Customer Support - **Timezone:** Europe/Amsterdam - **Currency:** EUR - **Company Type:** Public - **Employees:** 5001+ employees - **Revenue:** $17.5B - **Hiring Status:** Yes, actively hiring ## Products - **Hotel Booking** (Varies by property): Book from millions of hotels worldwide with options ranging from budget to luxury. - **Flight Reservations** (Varies by route): Search and book flights to destinations globally with competitive pricing. - **Car Rentals** (Varies by location and vehicle): Rent cars for travel convenience with a wide selection of vehicles an
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Hotel BookingVaries by property
- Flight ReservationsVaries by route
- Car RentalsVaries by location and vehicle
- Travel PackagesVaries by package
Services it tells AI about
- Customer SupportIncluded with booking
- Travel Planning AssistanceIncluded with booking
- Price Match GuaranteeFree service
Competitors it names
Audience it targets
Travelers, Families, Business Professionals, Students · 18-65 · Global
Company type
Public · actively hiring
booking.com Organic Keywords
Google lists booking.com for about 1.8 million keywords, which together bring an estimated 38.4 million organic visits a month.
Ranking keywords
1.8M
Found in Google for this domain
Visits they bring
38.4M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
booking.com SEO Audit
The latest technical audit of booking.com scored 80 out of 100 overall. Performance is its weakest area at 54, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalCreate a Robots.txt File
- CriticalDevelop a Sitemap.xml
- HighEnhance Content Strategy
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
booking.com Competitors and Alternatives
Booking.com's company profile names expedia.com, airbnb.com, hotels.com and kayak.com as competitors. Its own llms.txt adds trivago.com and orbitz.com. Outside its market, the domains ranked closest to it in our worldwide ranking are roku.com, hubspot.com, wikimedia.org and ailawandorder.com.
booking.com Company Profile
Booking.com started as a small Dutch startup and grew into one of the biggest online travel platforms people use every day. Travelers come here to compare hotels, apartments, hostels and even villas in pretty much every corner of the globe. The site makes it simple to filter by price, location, guest reviews and amenities so you can pick what actually fits your trip. Over the years they added flights, car rentals and…
Booking.com was founded in 1996, about 30 years ago, and is headquartered in Amsterdam, Netherlands. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Travel, Hospitality & Food Services, with further tags for Software & Internet; Retail, E-commerce & Consumer Goods; and Online Travel Agency. Its tagline reads: "Find and book places to stay, flights and more around the world".
- Sector
- Travel, Hospitality & Food Services
- Headquarters
- Amsterdam, Netherlands
- Founded
- 1996
- Employees
- 10,001-50,000
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
booking.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
booking.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for booking.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to booking.com
Neighbours of #255 in our worldwide ranking — each with its own report.
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