Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#255
AI visibility: Grade B
77
SEO health: Latest audit
80
Visits
38.9M
per month, estimated
Keywords
1.8M
ranking in Google
Organic share
99%
38.4M organic visits
LLMS.txt
Published
156 lines AI engines can read
You're seeing the free preview of booking.com
A snapshot of how booking.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Booking.com started as a small Dutch startup and grew into one of the biggest online travel platforms people use every day. Travelers come here to compare hotels, apartments, hostels and even villas in pretty much every corner of the globe. The site makes it simple to filter by price, location, guest reviews and amenities so you can pick what actually fits your trip. Over the years they added flights, car rentals and…
Our read on the site
The overall SEO health of booking.com is moderately strong, with a high accessibility score and a solid SEO score. However, critical issues such as missing title tags and meta descriptions, along with the absence of a robots.txt and sitemap, present significant opportunities for improvement.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
38.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
38.4M
99% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade B
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
156
In the file
Size
6.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.8M
Found in Google for this domain
Visits they bring
38.4M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Booking.com started as a small Dutch startup and grew into one of the biggest online travel platforms people use every day. Travelers come here to compare hotels, apartments, hostels and even villas in pretty much every corner of the globe. The site makes it simple to filter by price, location, guest reviews and amenities so you can pick what actually fits your trip. Over the years they added flights, car rentals and…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for booking.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #255 in our worldwide ranking — each with its own report.
You are looking at one domain. booking.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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488.2K
1.26% of its search traffic
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
6/8 core fields
92/100
robots ✗ · sitemap ✗
Not detected
Fix these first
Updated Feb 2, 2026
# Booking.com - Hotels, Flights, and Car Rentals ## About Booking.com is a leading online travel agency that connects travelers with a vast selection of accommodations, flights, and car rentals worldwide. Founded in 1996, the platform serves millions of users by offering everything from luxury hotels to budget hostels, ensuring tailored travel solutions. With a user-friendly interface and competitive pricing, Booking.com simplifies travel planning across 220 countries. Its mission is to make exploring new destinations accessible and seamless for everyone. **Areas of Work:** Travel & Tourism, E-commerce, Technology ## Things to Remember - **Website:** https://booking.com - **Address:** Herengracht 597, 1017 CE Amsterdam, Netherlands - **Contact:** [email protected] - **Phone:** +31-20-712-5600 - **Hours:** 24/7 Customer Support - **Timezone:** Europe/Amsterdam - **Currency:** EUR - **Company Type:** Public - **Employees:** 5001+ employees - **Revenue:** $17.5B - **Hiring Status:** Yes, actively hiring ## Products - **Hotel Booking** (Varies by property): Book from millions of hotels worldwide with options ranging from budget to luxury. - **Flight Reservations** (Varies by route): Search and book flights to destinations globally with competitive pricing. - **Car Rentals** (Varies by location and vehicle): Rent cars for travel convenience with a wide selection of vehicles an
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Travelers, Families, Business Professionals, Students · 18-65 · Global
Company type
Public · actively hiring