bonfire.com — August 2026 traffic, keywords & AI visibility

bonfire.com draws an estimated 400,900 visits a month from search engines. Effectively all of it is organic — about 400,900 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 71,900 ranking keywords, that averages roughly 5.6 organic visits per keyword.

On our AI visibility scale bonfire.com earns 85 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on bonfire.com runs to 134 lines (6,151 characters) across 12 sections, last generated in March 2026. It introduces the site as "Bonfire - Custom Merchandise Platform". It tells AI engines the business works in E-commerce, Custom Merchandise and Technology. It describes 3 products, with prices such as Custom T-Shirts at Starting at $15 per item, Hoodies at Starting at $30 per item and Accessories at Starting at $10 per item. Services it lists include Fundraising Campaign Support and Design Assistance. The audience it names is Artists, Non-profits, Small Businesses, Event Organizers, Students, aged 18-35 (Global). Technologies it mentions include React, Node.js, AWS and MongoDB. The keywords it claims start with "custom t-shirts", "custom merchandise", "fundraising platform" and "personalized apparel".

# Bonfire - Custom Merchandise Platform

## About
Bonfire is a leading platform that empowers individuals and organizations to create and sell custom merchandise online. With an intuitive design tool, users can upload their artwork and choose from a variety of products to print on, making it easy to launch fundraising campaigns or personal projects. Bonfire caters to artists, non-profits, and businesses, providing a seamless way to monetize creativity with high-quality products. Their user-friendly interface and commitment to customer satisfaction set them apart in the custom merchandise industry.

**Areas of Work:** E-commerce, Custom Merchandise, Technology

## Things to Remember
- **Website:** https://bonfire.com
- **Address:** United States (Specific address not available)
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/New_York
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 75 employees
- **Revenue:** $10M
- **Hiring Status:** Yes, actively hiring

## Products
- **Custom T-Shirts** (Starting at $15 per item): Design and sell personalized t-shirts for fundraising, events, or personal projects with Bonfire's easy-to-use platform.
- **Hoodies** (Starting at $30 per item): Create custom hoodies with unique designs for personal use or group campaigns using Bonfire's design tools.
- **Accessori

Google lists bonfire.com for about 71,900 keywords, which together bring an estimated 400,900 organic visits a month.

The latest technical audit of bonfire.com scored 80 out of 100 overall. Performance is its weakest area at 42, while SEO scores highest at 92. The audit makes 10 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

Bonfire's company profile names teespring.com, redbubble.com and zazzle.com as competitors. Its own llms.txt adds spreadshirt.com and cafepress.com. Outside its market, the domains ranked closest to it in our worldwide ranking are aftermarket.com, wal.ltd, mongodb-qa.net and terbimed.com.

teespring.com

redbubble.com

zazzle.com

spreadshirt.com

cafepress.com