bmj.com — September 2026 traffic, keywords & AI visibility

bmj.com draws an estimated 1.5 million visits a month from search engines. Effectively all of it is organic — about 1.5 million visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 219,400 ranking keywords, that averages roughly 6.8 organic visits per keyword.

On our AI visibility scale bmj.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).

The llms.txt on bmj.com runs to 140 lines (6,333 characters) across 12 sections, last generated in June 2026. It introduces the site as "BMJ". It tells AI engines the business works in Medical Publishing, Clinical Decision Support and Healthcare Education. It describes 3 products, including BMJ Best Practice, The BMJ and BMJ Journals Collection. Services it lists include Medical Publishing, Clinical Education and Research Analytics. Technologies it mentions include Web publishing platforms, Mobile apps and Analytics dashboards. The keywords it claims start with "medical journals", "evidence based medicine", "clinical guidelines" and "healthcare research".

# BMJ

## About
BMJ has been a leading voice in medical publishing since the 1840s, producing high-impact journals that clinicians and researchers rely on every day. The company delivers evidence-based content across dozens of specialties, helping doctors make better decisions at the point of care. BMJ Best Practice sits at the center of this effort, giving clinicians fast answers to real clinical questions. The company also runs extensive education programs that keep thousands of doctors and nurses up to date with the latest evidence. Hospitals and universities subscribe to BMJ collections to give their staff reliable information without having to hunt through scattered sources. BMJ works closely with medical societies and research institutions to maintain rigorous peer-review standards. Its global editorial teams are based in the UK, US, India and China so content reflects different healthcare systems. Revenue comes mainly from institutional subscriptions, article processing charges and licensing deals. The business stays independent while still partnering with governments and health organisations on quality improvement projects. BMJ has expanded into data analytics and AI to surface patterns in large medical datasets.

**Areas of Work:** Medical Publishing, Clinical Decision Support, Healthcare Education

## Things to Remember
- **Website:** https://bmj.com
- **Address:** Lo

Google lists bmj.com for about 219,400 keywords, which together bring an estimated 1.5 million organic visits a month.

The latest technical audit of bmj.com scored 90 out of 100 overall. Performance is its weakest area at 77, while accessibility scores highest at 92. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

BMJ's company profile names thelancet.com, nejm.org, jamanetwork.com and cochrane.org as competitors. Its own llms.txt adds uptodate.com and medscape.com. Outside its market, the domains ranked closest to it in our worldwide ranking are mydramalist.com, psychologytoday.com, naukri.com and luugy.com.

thelancet.com

nejm.org

jamanetwork.com

cochrane.org

uptodate.com

medscape.com