Last updated: September 2026
Global rank: Worldwide · 2026-09
#12,684
AI visibility: Grade A
84
SEO health: Latest audit
75
Visits
40.9M
per month, estimated
Keywords
251.4K
ranking in Google
Organic share
100%
40.9M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of basketball-reference.com
basketball-reference.com Company Profile
Basketball-Reference.com maintains an extensive collection of basketball statistics and historical records for professional leagues. The site includes data from the NBA and WNBA, along with earlier leagues such as the ABA and select top European competitions. Users can access player pages that list regular season and playoff performance, team rosters and results by year, game logs, and various summary tables that tra…
Basketball Reference was founded in 2004, about 22 years ago. Its profile files it under Sports Analytics, with further tags for Data Services, Web Technology and Subscription-Based. Products on record for it: Basketball Statistics Database, Historical Basketball Data and Player Profiles and Analysis. Its tagline reads: "Your ultimate basketball statistics and history resource.".
- Sector
- Sports Analytics
- Headquarters
- Not Available, Not Available
- Founded
- 2004
- Employees
- Not Disclosed
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- Basketball Statistics Database, Historical Basketball Data, Player Profiles and Analysis
basketball-reference.com Web Traffic Statistics
Key findings
- Basketball Reference (Sports Analytics) is ranked #12,684 worldwide in our September 2026 domain ranking, inside the top 100,000, down 491 places from #12,193 in August 2026.
- It is estimated to receive about 40.9 million visits a month from search, 100% of it organic, across 251,400 ranking keywords.
- Its AI visibility score is 84 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 75/100, with "Add Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #12,684 | ▼ 491 |
| August 2026 | #12,193 | ▼ 14 |
| July 2026 | #12,179 | ▼ 484 |
| June 2026 | #11,695 | — |
| May 2026 | #11,695 | ▼ 40 |
| April 2026 | #11,655 | ▲ 1,548 |
| March 2026 | #13,203 | ▼ 782 |
| February 2026 | #12,421 | — |
What this company does
Basketball-Reference.com maintains an extensive collection of basketball statistics and historical records for professional leagues. The site includes data from the NBA and WNBA, along with earlier leagues such as the ABA and select top European competitions. Users can access player pages that list regular season and playoff performance, team rosters and results by year, game logs, and various summary tables that tra…
Our read on the site
The overall SEO health of basketball-reference.com is moderate, with notable strengths in HTTPS security and a solid H1 structure. However, significant improvements are needed in on-page SEO elements, particularly in meta descriptions and image alt attributes, as well as technical aspects like the absence of a sitemap.
basketball-reference.com Traffic and Visitor Engagement
basketball-reference.com draws an estimated 40.9 million visits a month from search engines. Effectively all of it is organic — about 40.9 million visits from unpaid results. Spread across 251,400 ranking keywords, that averages roughly 163 organic visits per keyword.
Monthly visits
40.9M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
40.9M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
basketball-reference.com AI Visibility
On our AI visibility scale basketball-reference.com earns 84 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (15/20) and Crawlability (5/10).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
basketball-reference.com LLMS.txt
The llms.txt on basketball-reference.com runs to 137 lines (6,356 characters) across 12 sections, last generated in March 2026. It introduces the site as "Basketball Reference". It tells AI engines the business works in Sports Analytics, Data Services and Web Technology. It describes 3 products, with prices such as Basketball Statistics Database at Free with premium features available - Contact for pricing and Player Profiles and Analysis at Free with premium features available - Contact for pricing. Services it lists include Custom Data Analysis and API Access for Developers. The audience it names is Sports Fans, Analysts, Researchers, Coaches, Media Professionals, aged 18-54 (Global). Technologies it mentions include Python, Django, PostgreSQL, AWS and JavaScript. The keywords it claims start with "basketball statistics", "NBA stats", "player performance" and "basketball history".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.4K
Characters
Sections
12
Updated Mar 10, 2026
What the file says
# Basketball Reference ## About Basketball Reference is a leading online platform offering comprehensive basketball statistics, historical data, and in-depth analysis for fans, analysts, and sports professionals. The website serves as an invaluable resource with detailed player stats, game results, and historical records. Its mission is to provide accurate and extensive data to enhance the understanding and enjoyment of basketball worldwide. Founded in 2004, it has become a go-to destination for basketball enthusiasts globally. **Areas of Work:** Sports Analytics, Data Services, Web Technology ## Things to Remember - **Website:** https://basketball-reference.com - **Address:** Not Available, City Not Specified, Country Not Specified - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** Not Disclosed - **Revenue:** Not Disclosed - **Hiring Status:** Yes, actively hiring ## Products - **Basketball Statistics Database** (Free with premium features available - Contact for pricing): A comprehensive database offering detailed statistics for players, teams, and games across various leagues and eras. - **Historical Basketball Data** (Contact for pricing): Access to extensive historical records and data sets for research, analysis, and educational pur
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Basketball Statistics DatabaseFree with premium features available - Contact for pricing
- Historical Basketball DataContact for pricing
- Player Profiles and AnalysisFree with premium features available - Contact for pricing
Services it tells AI about
- Custom Data AnalysisContact for quote
- API Access for DevelopersContact for quote
Competitors it names
Audience it targets
Sports Fans, Analysts, Researchers, Coaches, Media Professionals · 18-54 · Global
Company type
Private · actively hiring
basketball-reference.com Organic Keywords
Google lists basketball-reference.com for about 251,400 keywords, which together bring an estimated 40.9 million organic visits a month.
Ranking keywords
251.4K
Found in Google for this domain
Visits they bring
40.9M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
basketball-reference.com SEO Audit
The latest technical audit of basketball-reference.com scored 75 out of 100 overall. Performance is its weakest area at 63, while accessibility scores highest at 83. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalAdd Meta Descriptions
- HighCreate a Sitemap
- MediumOptimize Image Alt Attributes
- HighEnhance Page Load Speed
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
basketball-reference.com Competitors and Alternatives
Basketball Reference's company profile names espn.com, nba.com and basketballinsiders.com as competitors. Its own llms.txt adds statmuse.com and hoopshype.com. Outside its market, the domains ranked closest to it in our worldwide ranking are imgbb.com, rfn.ru, engagelab.cc and getcontact.com.
basketball-reference.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
basketball-reference.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for basketball-reference.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to basketball-reference.com
Neighbours of #12,684 in our worldwide ranking — each with its own report.
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