Last updated: September 2026

Sep 2026

barnesandnoble.com — September 2026 traffic, keywords & AI visibility

Barnes & NobleRetail, E-commerce & Consumer Goods

Global rank: Worldwide · 2026-09

#2,188

AI visibility: Grade C

67

SEO health: Latest audit

0

Visits

11.4M

per month, estimated

Keywords

828.0K

ranking in Google

Organic share

100%

11.4M organic visits

LLMS.txt

Published

76 lines AI engines can read

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barnesandnoble.com Company Profile

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Barnes & Noble has been a fixture in American retail for well over a century, starting as a small bookstore and growing into one of the largest book retailers in the country. The company operates hundreds of physical stores across the United States while also running a robust online platform that sells books, e-books, toys, gifts, and more. Customers come to Barnes & Noble for everything from the latest bestsellers t…

Founded in 1886 (about 140 years ago), Barnes & Noble is based in New York, United States. Its workforce is listed as more than 10,001 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for Media, Entertainment & Gaming; Book Retail; and E-commerce. Products on record for it: Nook e-readers, B&N Membership and Bestsellers and new releases. Its tagline reads: "Booksellers since 1886".

Retail, E-commerce & Consumer GoodsMedia, Entertainment & GamingBook RetailE-commerce
Sector
Retail, E-commerce & Consumer Goods
Headquarters
New York, United States
Founded
1886
Employees
10,001+
Revenue
Not Disclosed
Funding
Not Disclosed
Products
Nook e-readers, B&N Membership, Bestsellers and new releases

barnesandnoble.com Web Traffic Statistics

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Key findings

  • Barnes & Noble (Retail, E-commerce & Consumer Goods) is ranked #2,188 worldwide in our September 2026 domain ranking, inside the top 10,000, the same position it held in August 2026.
  • It is estimated to receive about 11.4 million visits a month from search, 100% of it organic, across 828,000 ranking keywords.
  • Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 76 lines.
  • Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
barnesandnoble.com global rank history
MonthRankMove
September 2026#2,188—
August 2026#2,188▲ 40
July 2026#2,228▼ 140
June 2026#2,088—
May 2026#2,088▼ 196
April 2026#1,892▼ 56
March 2026#1,836▼ 27
February 2026#1,809—

What this company does

Barnes & Noble has been a fixture in American retail for well over a century, starting as a small bookstore and growing into one of the largest book retailers in the country. The company operates hundreds of physical stores across the United States while also running a robust online platform that sells books, e-books, toys, gifts, and more. Customers come to Barnes & Noble for everything from the latest bestsellers t…

Our read on the site

The overall SEO health of the Barnes & Noble website is critically poor, with multiple fundamental issues including missing title and meta description, lack of H1 tags, and significant technical deficiencies such as the absence of a viewport meta tag and a sitemap. Immediate attention is required to address these issue…

Retail, E-commerce & Consumer GoodsMedia, Entertainment & GamingBook RetailE-commerceNook e-readersB&N Membership

barnesandnoble.com Traffic and Visitor Engagement

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Search engines send barnesandnoble.com an estimated 11.4 million visits a month. Effectively all of it is organic — about 11.4 million visits from unpaid results. Spread across 828,000 ranking keywords, that averages roughly 14 organic visits per keyword.

Monthly visits

11.4M

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

11.4M

100% of all traffic

Paid visits

0

No paid search detected

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

barnesandnoble.com AI Visibility

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barnesandnoble.com scores 67 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).

67out of 100

Grade C

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health0/20

0/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

barnesandnoble.com LLMS.txt

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The llms.txt on barnesandnoble.com runs to 76 lines (2,934 characters) across 12 sections, last generated in May 2026. It introduces the site as "Barnes & Noble - Books, Textbooks, eBooks". It tells AI engines the business works in Book Retail, E-commerce and Publishing. It describes 4 products, including New Releases, eBooks and Children's Books. Services it lists include Book Recommendations, Author Events and Book Clubs. The audience it names is Book enthusiasts and families, aged All ages (United States). Technologies it mentions include HTTPS. The keywords it claims start with "bookstore", "buy books", "eBooks" and "book reviews".

Status

Published

AI engines can read it

Lines

76

In the file

Size

2.9K

Characters

Sections

12

Updated May 19, 2026

What the file says

# Barnes & Noble - Books, Textbooks, eBooks

## About
Barnes & Noble runs a big online bookstore plus physical locations across the country where customers browse and buy new books, used titles, and eBooks. They highlight bestsellers and new releases while offering reviews and interviews to guide choices. Kids books and educational stuff get plenty of space too. The operation mixes easy online checkout with store events like signings and clubs that bring readers together. Value shows up in competitive pricing and a wide selection that covers most genres without forcing people to hunt elsewhere. They serve everyday readers, students needing textbooks, parents shopping for children, and local groups running reading challenges. Digital growth through Nook eBooks has been a steady focus alongside keeping the classic bookstore feel alive. Deals and recommendations help drive repeat visits and sales.

**Areas of Work:** Book Retail, E-commerce, Publishing

## Things to Remember
- **Website:** https://www.barnesandnoble.com
- **Address:** New York, United States
- **Contact:** 
- **Phone:** 
- **Hours:** 
- **Timezone:** 
- **Currency:** USD
- **Company Type:** Private
- **Employees:** 1,001-5,000
- **Revenue:** Not Disclosed
- **Hiring Status:** Not currently hiring

## Products
- **New Releases** (Varies): Latest fiction and nonfiction titles
- **eBooks** (Varies): Digital books via

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts

Areas of work

Book RetailE-commercePublishing

Keywords it claims

bookstorebuy bookseBooksbook reviewschildren's booksbest sellersnew releasesauthor interviewsonline book salesdiscount books

Technologies

HTTPS

Products it tells AI about

  • New ReleasesVaries
  • eBooksVaries
  • Children's BooksVaries
  • BestsellersVaries

Services it tells AI about

  • Book RecommendationsFree
  • Author EventsFree
  • Book ClubsFree

Competitors it names

https://www.amazon.comhttps://www.booksamillion.comhttps://www.indiebound.orghttps://www.bookdepository.comhttps://www.target.com/c/books/-/N-5xszhttps://www.walmart.com/cp/books/3920

Audience it targets

Book enthusiasts and families · All ages · United States

Company type

Private

barnesandnoble.com Organic Keywords

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Google lists barnesandnoble.com for about 828,000 keywords, which together bring an estimated 11.4 million organic visits a month.

Ranking keywords

828.0K

Found in Google for this domain

Visits they bring

11.4M

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Retail, E-commerce & Consumer GoodsMedia, Entertainment & GamingBook RetailE-commerceNook e-readersB&N MembershipBestsellers and new releases

barnesandnoble.com SEO Audit

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The latest technical audit of barnesandnoble.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

0

Overall

0

SEO

0

Performance

0

Accessibility

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

16 more recommendations, with the exact changes and the pages they apply to, are in the full report.

barnesandnoble.com Competitors and Alternatives

Compare competitors

Barnes & Noble's company profile names amazon.com, booksamillion.com, bookshop.org and target.com as competitors. Its own llms.txt adds https://www.indiebound.org, https://www.bookdepository.com, https://www.target.com/c/books/-/N-5xsz and https://www.walmart.com/cp/books/3920. Outside its market, the domains ranked closest to it in our worldwide ranking are digicertdns.com, serving-sys.ru, metamask.io and opera.technology.

amazon.com
booksamillion.com
bookshop.org
target.com
https://www.indiebound.org
https://www.bookdepository.com
https://www.target.com/c/books/-/N-5xsz
https://www.walmart.com/cp/books/3920

barnesandnoble.com Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

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Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

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Where its backlinks come from

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No backlink sample for this domain yet.

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Companies ranked next to barnesandnoble.com

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