barmer.de — August 2026 traffic, keywords & AI visibility

barmer.de draws an estimated 2,498 visits a month from search engines. Effectively all of it is organic — about 2,498 visits from unpaid results. Spread across 935 ranking keywords, that averages roughly 2.7 organic visits per keyword.

On our AI visibility scale barmer.de earns 97 of 100 points, a grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.

The llms.txt on barmer.de runs to 137 lines (6,299 characters) across 12 sections, last generated in March 2026. It introduces the site as "BARMER - Ihre Krankenkasse für ein gesünderes Leben". It tells AI engines the business works in Health Insurance, Healthcare and Digital Health. It describes 3 products, including Basic Health Insurance Plan, Premium Health Insurance Plan and Family Health Insurance Plan. Services it lists include Preventive Care Services, Digital Health Services and Personal Health Consultation. The audience it names is Individuals, Families, Professionals, Seniors, aged All ages (Germany). Technologies it mentions include HTML5, CSS3, JavaScript, Cloudflare and Google Analytics. The keywords it claims start with "Krankenkasse", "Gesundheit", "Vorsorge" and "digitaler Service". It gives the company type as Public and says it is hiring.

# BARMER - Ihre Krankenkasse für ein gesünderes Leben

## About
BARMER is a leading health insurance provider in Germany, committed to the health and well-being of its members since 1884. The company offers a wide range of tailored health insurance plans for individuals and families, with a strong emphasis on preventive care and innovative digital services. BARMER strives to enhance the quality of life for its 9 million users through excellent customer support and comprehensive health solutions.

**Areas of Work:** Health Insurance, Healthcare, Digital Health

## Things to Remember
- **Website:** https://barmer.de
- **Address:** Berlin, Germany
- **Contact:** [email protected]
- **Phone:** +49 800 333 00 60
- **Hours:** Mon-Fri: 8AM-6PM
- **Timezone:** Europe/Berlin
- **Currency:** EUR
- **Company Type:** Public
- **Employees:** 9000 employees
- **Revenue:** $5.2B
- **Hiring Status:** Yes, actively hiring

## Products
- **Basic Health Insurance Plan** (Contact for pricing): A fundamental health insurance plan covering essential medical services and treatments for individuals and families.
- **Premium Health Insurance Plan** (Contact for pricing): An advanced plan offering extensive coverage including specialized treatments, dental care, and additional benefits.
- **Family Health Insurance Plan** (Contact for pricing): A tailored plan designed for families, providing comprehensive 

Google lists barmer.de for about 935 keywords, which together bring an estimated 2,498 organic visits a month.

The latest technical audit of barmer.de scored 96 out of 100 overall. Performance is its weakest area at 86, while SEO scores highest at 100. The audit makes 15 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.

BARMER's company profile names aok.de, techniker.de and dak.de as competitors. Its own llms.txt adds tk.de, kkh.de and hkk.de. Outside its market, the domains ranked closest to it in our worldwide ranking are myhuaweicloud.eu, anilife.live, cantamen.de and onlinejain.com.

aok.de

techniker.de

dak.de

tk.de

kkh.de

hkk.de