Last updated: August 2026
Global rank: Worldwide · 2026-08
#13,435
AI visibility: Grade A
87
SEO health: Latest audit
89
Visits
1.8M
per month, estimated
Keywords
537.2K
ranking in Google
Organic share
100%
1.8M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of avvo.com
avvo.com Web Traffic Statistics
Key findings
- Avvo (Legal Technology) is ranked #13,435 worldwide in our August 2026 domain ranking, inside the top 100,000, up 17 places from #13,452 in July 2026.
- It is estimated to receive about 1.8 million visits a month from search, 100% of it organic, across 537,200 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 137 lines.
- Its last technical audit scored 89/100, with "Create and Submit a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #13,435 | ▲ 17 |
| July 2026 | #13,452 | ▲ 175 |
| June 2026 | #13,627 | — |
| May 2026 | #13,627 | ▼ 355 |
| April 2026 | #13,272 | ▲ 638 |
| March 2026 | #13,910 | ▲ 506 |
| February 2026 | #14,416 | — |
What this company does
Avvo operates as an online directory that connects individuals facing legal questions with attorneys who can assist them. Users can search through listings of lawyers in all states, checking out client reviews, professional ratings, and any disciplinary history that might be on record. The site also includes sections where people can post questions and receive answers from lawyers, giving them a starting point for un…
Our read on the site
Good foundation with room for improvement.
avvo.com Traffic and Visitor Engagement
Search engines send avvo.com an estimated 1.8 million visits a month. Effectively all of it is organic — about 1.8 million visits from unpaid results. Paid search contributes only about 8 visits a month. Spread across 537,200 ranking keywords, that averages roughly 3.3 organic visits per keyword.
Monthly visits
1.8M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
1.8M
100% of all traffic
Paid visits
8
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
avvo.com AI Visibility
avvo.com scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
77/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
avvo.com LLMS.txt
The llms.txt on avvo.com runs to 137 lines (5,964 characters) across 12 sections, last generated in March 2026. It introduces the site as "Avvo - Find a Lawyer & Get Legal Advice". It tells AI engines the business works in Legal Technology, Legal Services and Online Platforms. It describes 3 products, with prices such as Lawyer Directory at Free and Legal Q&A Platform at Free. Services it lists include Legal Advice Services and Lawyer Profile Optimization. The audience it names is Individuals, Small Businesses, Professionals, aged 25-54 (United States). Technologies it mentions include HTML5, CSS3, JavaScript, AWS and MySQL. The keywords it claims start with "legal advice", "find a lawyer", "lawyer ratings" and "lawyer reviews".
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.0K
Characters
Sections
12
Updated Mar 11, 2026
What the file says
# Avvo - Find a Lawyer & Get Legal Advice ## About Avvo is a leading online platform that connects individuals with attorneys across the United States, offering a comprehensive lawyer directory, ratings, reviews, and disciplinary records. The platform simplifies the legal process by providing free legal advice through its Q&A forum and helps users make informed decisions when choosing legal representation. Avvo serves both individuals seeking legal assistance and attorneys aiming to enhance their visibility and client engagement. **Areas of Work:** Legal Technology, Legal Services, Online Platforms ## Things to Remember - **Website:** https://avvo.com - **Address:** Seattle, United States - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Private - **Employees:** 200 employees - **Revenue:** $25M - **Hiring Status:** Yes, actively hiring ## Products - **Lawyer Directory** (Free): A comprehensive database of attorneys across the US with ratings, reviews, and disciplinary records to help users find the right lawyer. - **Legal Q&A Platform** (Free): A free service allowing users to ask legal questions and receive answers from qualified attorneys. - **Attorney Marketing Tools** (Contact for pricing): Tools and services for lawyers to enhance their online presence, attr
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Lawyer DirectoryFree
- Legal Q&A PlatformFree
- Attorney Marketing ToolsContact for pricing
Services it tells AI about
- Legal Advice ServicesContact for quote
- Lawyer Profile OptimizationContact for quote
Competitors it names
Audience it targets
Individuals, Small Businesses, Professionals · 25-54 · United States
Company type
Private · actively hiring
avvo.com Organic Keywords
Google lists avvo.com for about 537,200 keywords, which together bring an estimated 1.8 million organic visits a month.
Ranking keywords
537.2K
Found in Google for this domain
Visits they bring
1.8M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
avvo.com SEO Audit
The latest technical audit of avvo.com scored 89 out of 100 overall. SEO is its weakest area at 77, while performance scores highest at 91. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Excellent
Accessibility
Fix these first
- CriticalCreate and Submit a Sitemap
- HighOptimize Meta Tags
- HighImprove Page Load Speed
- HighEnhance Mobile Responsiveness
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
avvo.com Competitors and Alternatives
Avvo's company profile names lawyers.com, findlaw.com and justia.com as competitors. Its own llms.txt adds legalzoom.com and nolo.com. Outside its market, the domains ranked closest to it in our worldwide ranking are westpac.com.au, fortigslb.com, ru.net and route.com.
avvo.com Company Profile
Avvo operates as an online directory that connects individuals facing legal questions with attorneys who can assist them. Users can search through listings of lawyers in all states, checking out client reviews, professional ratings, and any disciplinary history that might be on record. The site also includes sections where people can post questions and receive answers from lawyers, giving them a starting point for un…
Founded in 2006 (about 20 years ago), Avvo is based in Seattle, United States. Its workforce is listed as between 201 and 500 employees. It was founded by Mark Britton. Its profile files it under Legal Technology, with further tags for Legal Services, Online Platforms and B2C. Products on record for it: Lawyer Directory, Legal Q&A and Legal Advice Services. Reported revenue is $25M (2022), and total funding is listed at $63M. Its tagline reads: "Legal. Easier.".
- Sector
- Legal Technology
- Headquarters
- Seattle, United States
- Founded
- 2006
- Employees
- 201-500
- Revenue
- $25M (2022)
- Funding
- $63M
- Founders
- Mark Britton
- Products
- Lawyer Directory, Legal Q&A, Legal Advice Services
avvo.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
avvo.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for avvo.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to avvo.com
Neighbours of #13,435 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. avvo.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.