Last updated: September 2026
Global rank: Worldwide · 2026-09
#34,723
AI visibility: Grade A
87
SEO health: Latest audit
98
Visits
62.6K
per month, estimated
Keywords
9.5K
ranking in Google
Organic share
100%
62.6K organic visits
LLMS.txt
Published
160 lines AI engines can read
You're seeing the free preview of aviva.co.uk
aviva.co.uk Web Traffic Statistics
Key findings
- Aviva (Insurance) is ranked #34,723 worldwide in our September 2026 domain ranking, inside the top 100,000, up 483 places from #35,206 in August 2026.
- It is estimated to receive about 62,600 visits a month from search, 100% of it organic, across 9,472 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 160 lines.
- Its last technical audit scored 98/100, with "Implement Robots.txt" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #34,723 | ▲ 483 |
| August 2026 | #35,206 | ▲ 331 |
| July 2026 | #35,537 | ▼ 634 |
| June 2026 | #34,903 | — |
| May 2026 | #34,903 | ▼ 435 |
| April 2026 | #34,468 | ▼ 3,731 |
| March 2026 | #30,737 | ▲ 242 |
| February 2026 | #30,979 | — |
What this company does
Aviva operates as one of the main providers of financial protection in the UK, supplying policies that cover cars, homes, travel, life, and health. The business also handles savings accounts, investment products, and pension arrangements for those preparing for later life. Through its website customers can request quotes for standard insurance needs and explore options to build up funds or secure income after retirem…
Our read on the site
Excellent! Strong performance and SEO.
aviva.co.uk Traffic and Visitor Engagement
Search engines send aviva.co.uk an estimated 62,600 visits a month. Effectively all of it is organic — about 62,600 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 9,472 ranking keywords, that averages roughly 6.6 organic visits per keyword.
Monthly visits
62.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
62.6K
100% of all traffic
Paid visits
4
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aviva.co.uk AI Visibility
aviva.co.uk scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
aviva.co.uk LLMS.txt
The llms.txt on aviva.co.uk runs to 160 lines (6,803 characters) across 12 sections, last generated in April 2026. It introduces the site as "Aviva - UK's Largest Insurance Firm". It tells AI engines the business works in Insurance, Financial Services and Technology. It describes 5 products, including Car Insurance, Home Insurance and Travel Insurance. Services it lists include Investment Services. The audience it names is Individuals, Families, Professionals, aged 25-54 (United Kingdom). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "insurance", "car insurance", "home insurance" and "travel insurance". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
160
In the file
Size
6.8K
Characters
Sections
12
Updated Apr 1, 2026
What the file says
# Aviva - UK's Largest Insurance Firm ## About Aviva is the UK's largest insurance firm, providing a comprehensive range of services including car, home, travel, life, and health insurance. With a commitment to helping customers save, invest, and plan for retirement, Aviva offers tailored solutions to meet diverse financial needs. The company serves millions of customers across the UK, emphasizing security and peace of mind through its robust insurance products and financial services. **Areas of Work:** Insurance, Financial Services, Technology ## Things to Remember - **Website:** https://aviva.co.uk - **Address:** St Helen's, 1 Undershaft, London, EC3P 3DQ, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7282-8000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** UTC+0 - **Currency:** GBP - **Company Type:** Public - **Employees:** 16,000 employees - **Revenue:** $10.5B - **Hiring Status:** Yes, actively hiring ## Products - **Car Insurance** (Contact for pricing): Comprehensive coverage for your vehicle, including liability, collision, and theft protection. - **Home Insurance** (Contact for pricing): Protect your home and belongings against theft, fire, and other damages. - **Travel Insurance** (Contact for pricing): Coverage for unexpected events while traveling, including medical emergencies and trip cancellations. - **Life Insurance** (Contact for pricin
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Car InsuranceContact for pricing
- Home InsuranceContact for pricing
- Travel InsuranceContact for pricing
- Life InsuranceContact for pricing
- Health InsuranceContact for pricing
Services it tells AI about
- Investment ServicesContact for quote
Competitors it names
Audience it targets
Individuals, Families, Professionals · 25-54 · United Kingdom
Company type
Public · actively hiring
aviva.co.uk Organic Keywords
Google lists aviva.co.uk for about 9,472 keywords, which together bring an estimated 62,600 organic visits a month.
Ranking keywords
9.5K
Found in Google for this domain
Visits they bring
62.6K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aviva.co.uk SEO Audit
The latest technical audit of aviva.co.uk scored 98 out of 100 overall. All 3 sub-scores are 90 or above. The audit makes 9 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Excellent
Accessibility
Excellent
Fix these first
- HighImplement Robots.txt
- HighCreate and Submit Sitemap
- MediumOptimize Meta Descriptions
- MediumImprove Internal Linking Structure
5 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aviva.co.uk Competitors and Alternatives
Aviva's company profile names axa.com, legalandgeneral.com and directline.com as competitors. Its own llms.txt adds liverpoolvictoria.co.uk and nationwide.co.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are staples.ca, womanandhome.com, expert.de and nano.pl.
aviva.co.uk Company Profile
Aviva operates as one of the main providers of financial protection in the UK, supplying policies that cover cars, homes, travel, life, and health. The business also handles savings accounts, investment products, and pension arrangements for those preparing for later life. Through its website customers can request quotes for standard insurance needs and explore options to build up funds or secure income after retirem…
Founded in 2000 (about 26 years ago), Aviva is based in London, United Kingdom. Its workforce is listed as between 10,001 and 50,000 employees. Its profile files it under Insurance, with further tags for Financial Services, Technology Stack and B2C. Products on record for it: Car Insurance, Home Insurance, Travel Insurance and Life Insurance. Reported revenue is $10.5B (2022). Its tagline reads: "Insurance, Savings, Investments, Retirement and Health".
- Sector
- Insurance
- Headquarters
- London, United Kingdom
- Founded
- 2000
- Employees
- 10001-50000
- Revenue
- $10.5B (2022)
- Funding
- Not Disclosed
- Products
- Car Insurance, Home Insurance, Travel Insurance, Life Insurance
aviva.co.uk Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aviva.co.uk Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aviva.co.uk yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to aviva.co.uk
Neighbours of #34,723 in our worldwide ranking — each with its own report.
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