autotrader.ca — August 2026 traffic, keywords & AI visibility

Search engines send autotrader.ca an estimated 252,800 visits a month. Effectively all of it is organic — about 252,800 visits from unpaid results. Spread across 75,900 ranking keywords, that averages roughly 3.3 organic visits per keyword.

autotrader.ca scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 15 of 20 points (77/100), worth 5 points if closed. It also loses points on Crawlability (5/10) and Company profile (22/25).

The llms.txt on autotrader.ca runs to 137 lines (6,420 characters) across 12 sections, last generated in March 2026. It introduces the site as "AutoTrader Canada". It tells AI engines the business works in Automotive, E-commerce and Technology. It describes 3 products, with prices such as New Car Listings at Free for browsing; Contact for listing fees, Used Car Listings at Free for browsing; Contact for listing fees and Car Reviews and Comparisons at Free. Services it lists include Vehicle Listing Service, Dealer Advertising Solutions and Automotive Financing Assistance. The audience it names is Car buyers, Car sellers, Dealerships, Automotive enthusiasts, aged 25-54 (Canada). Technologies it mentions include React, Node.js, AWS, MongoDB and Google Analytics. The keywords it claims start with "buy cars online", "used cars Canada", "new cars for sale" and "car marketplace".

# AutoTrader Canada

## About
AutoTrader is Canada's leading online automotive marketplace, dedicated to connecting buyers and sellers of new and used vehicles. The platform offers a user-friendly experience with a vast selection of cars, price comparisons, detailed reviews, and up-to-date automotive news and photos. AutoTrader aims to simplify the car buying and selling process, making it accessible and efficient for all Canadians. With millions of users, it stands as a trusted resource in the automotive industry.

**Areas of Work:** Automotive, E-commerce, Technology

## Things to Remember
- **Website:** https://autotrader.ca
- **Address:** Toronto, Ontario, Canada
- **Contact:** [email protected]
- **Phone:** Not Available
- **Hours:** Mon-Fri: 9AM-5PM
- **Timezone:** America/Toronto
- **Currency:** CAD
- **Company Type:** Private
- **Employees:** 200 employees
- **Revenue:** $50M
- **Hiring Status:** Yes, actively hiring

## Products
- **New Car Listings** (Free for browsing; Contact for listing fees): Browse and compare a wide range of new vehicles from dealers across Canada with detailed specifications and pricing.
- **Used Car Listings** (Free for browsing; Contact for listing fees): Explore an extensive inventory of used cars from private sellers and dealerships with filters for price, location, and features.
- **Car Reviews and Comparisons** (Free): Access expert revi

Google lists autotrader.ca for about 75,900 keywords, which together bring an estimated 252,800 organic visits a month.

The latest technical audit of autotrader.ca scored 60 out of 100 overall. Performance is its weakest area at 38, while SEO scores highest at 77. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

AutoTrader's company profile names kijiji.ca, carpages.ca and cars.com as competitors. Its own llms.txt adds autolist.com and cargurus.com. Outside its market, the domains ranked closest to it in our worldwide ranking are plu.mx, imginn.com, la-croix.com and suspilne.media.

kijiji.ca

carpages.ca

cars.com

autolist.com

cargurus.com