Last updated: September 2026
Global rank: Worldwide · 2026-09
#27,701
AI visibility: Grade A+
95
SEO health: Latest audit
86
Visits
54.0K
per month, estimated
Keywords
5.2K
ranking in Google
Organic share
100%
54.0K organic visits
LLMS.txt
Published
149 lines AI engines can read
You're seeing the free preview of assaabloy.com
assaabloy.com Web Traffic Statistics
Key findings
- ASSA ABLOY (Security Solutions) is ranked #27,701 worldwide in our September 2026 domain ranking, inside the top 100,000, down 1,945 places from #25,756 in August 2026.
- It is estimated to receive about 54,000 visits a month from search, 100% of it organic, across 5,209 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 149 lines.
- Its last technical audit scored 86/100, with "Optimize Images" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #27,701 | ▼ 1,945 |
| August 2026 | #25,756 | ▼ 617 |
| July 2026 | #25,139 | ▲ 886 |
| June 2026 | #26,025 | — |
| May 2026 | #26,025 | ▼ 164 |
| April 2026 | #25,861 | ▼ 663 |
| March 2026 | #25,198 | ▲ 564 |
| February 2026 | #25,762 | — |
What this company does
ASSA ABLOY Group has established itself as a major player in the field of access solutions. The company develops and supplies products that control and secure entry points in various structures. From basic locking mechanisms to more complex electronic systems, their range covers needs for both simple and demanding applications. The focus remains on enabling movement while maintaining appropriate levels of protection,…
Our read on the site
Significant improvements needed.
assaabloy.com Traffic and Visitor Engagement
assaabloy.com draws an estimated 54,000 visits a month from search engines. Effectively all of it is organic — about 54,000 visits from unpaid results. Spread across 5,209 ranking keywords, that averages roughly 10 organic visits per keyword.
Monthly visits
54.0K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
54.0K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
assaabloy.com AI Visibility
On our AI visibility scale assaabloy.com earns 95 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
assaabloy.com LLMS.txt
The llms.txt on assaabloy.com runs to 149 lines (6,677 characters) across 12 sections, last generated in March 2026. It introduces the site as "ASSA ABLOY - Global Leader in Access Solutions". It tells AI engines the business works in Security Solutions, Access Control and Technology. It describes 4 products, including Electronic Locks, Access Control Systems and Door Hardware. Services it lists include Security Consultation, Installation Services and Maintenance & Support. The audience it names is Professionals, Businesses, Institutions, aged 25-54 (Global). Technologies it mentions include HTML5, CSS3, JavaScript and Cloud Hosting. The keywords it claims start with "access solutions", "security systems", "door hardware" and "smart locks". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
149
In the file
Size
6.7K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# ASSA ABLOY - Global Leader in Access Solutions ## About ASSA ABLOY is a global leader in access solutions, dedicated to providing innovative security products and services that ensure safety and convenience for billions of people worldwide. The company serves a diverse range of sectors, including residential, commercial, and institutional markets, enhancing security and ease of movement. With a commitment to quality and technological advancement, ASSA ABLOY continues to shape the future of access solutions. **Areas of Work:** Security Solutions, Access Control, Technology ## Things to Remember - **Website:** https://assaabloy.com - **Address:** Stockholm, Sweden - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/Stockholm - **Currency:** EUR - **Company Type:** Public - **Employees:** 51,000 employees - **Revenue:** $8.3B - **Hiring Status:** Yes, actively hiring ## Products - **Electronic Locks** (Contact for pricing): Advanced electronic locking systems for residential and commercial use, offering enhanced security and convenience. - **Access Control Systems** (Contact for pricing): Comprehensive access control solutions to manage entry and exit in commercial and institutional environments. - **Door Hardware** (Contact for pricing): High-quality door hardware including hinges, handles, and closers for durabi
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Electronic LocksContact for pricing
- Access Control SystemsContact for pricing
- Door HardwareContact for pricing
- Smart LocksContact for pricing
Services it tells AI about
- Security ConsultationContact for quote
- Installation ServicesContact for quote
- Maintenance & SupportContact for quote
Competitors it names
Audience it targets
Professionals, Businesses, Institutions · 25-54 · Global
Company type
Public · actively hiring
assaabloy.com Organic Keywords
Google lists assaabloy.com for about 5,209 keywords, which together bring an estimated 54,000 organic visits a month.
Ranking keywords
5.2K
Found in Google for this domain
Visits they bring
54.0K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
assaabloy.com SEO Audit
The latest technical audit of assaabloy.com scored 86 out of 100 overall. Performance is its weakest area at 56, while accessibility scores highest at 94. The audit makes 14 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Images
- HighMinimize HTTP Requests
- MediumLeverage Browser Caching
- MediumImplement Lazy Loading for Images
10 more recommendations, with the exact changes and the pages they apply to, are in the full report.
assaabloy.com Competitors and Alternatives
ASSA ABLOY's company profile names allegion.com and dormakaba.com as competitors. Its own llms.txt adds honeywell.com, schlage.com and dorma+kaba.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ethiopianairlines.com, tiendaride.cl, anz.com.au and anirena.com.
assaabloy.com Company Profile
ASSA ABLOY Group has established itself as a major player in the field of access solutions. The company develops and supplies products that control and secure entry points in various structures. From basic locking mechanisms to more complex electronic systems, their range covers needs for both simple and demanding applications. The focus remains on enabling movement while maintaining appropriate levels of protection,…
ASSA ABLOY was founded in 1994, about 32 years ago, and is headquartered in Stockholm, Sweden. Its workforce is listed as more than 5,001 employees. Its profile files it under Security Solutions, with further tags for Access Control, Technology and B2B. Products on record for it: Electronic locks, Access control systems, Door hardware and Smart locks. Reported revenue is $8.3B (2022). Its tagline reads: "Creating access for a safer world".
- Sector
- Security Solutions
- Headquarters
- Stockholm, Sweden
- Founded
- 1994
- Employees
- 5001+
- Revenue
- $8.3B (2022)
- Funding
- Not Disclosed
- Products
- Electronic locks, Access control systems, Door hardware, Smart locks
assaabloy.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
assaabloy.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for assaabloy.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to assaabloy.com
Neighbours of #27,701 in our worldwide ranking — each with its own report.
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