Last updated: September 2026
Global rank: Worldwide · 2026-09
#3,371
AI visibility: Grade A+
95
SEO health: Latest audit
83
Visits
3.5M
per month, estimated
Keywords
301.2K
ranking in Google
Organic share
100%
3.5M organic visits
LLMS.txt
Published
151 lines AI engines can read
You're seeing the free preview of asos.com
asos.com Company Profile
ASOS provides an online destination for buying clothes and fashion items. The company curates collections of apparel, shoes, bags, jewelry, and cosmetics that follow what designers and influencers are promoting at any given time. Shoppers visit the site to explore these offerings, read basic details about each product, and place orders that arrive by mail or courier service. It serves a wide range of customers who e…
Founded in 2000 (about 26 years ago), ASOS is based in London, United Kingdom. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Nick Robertson. Its profile files it under E-commerce, with further tags for Fashion Retail, Online Shopping and B2C. Products on record for it: Clothing, Footwear, Accessories and Beauty Products. Reported revenue is $3.9B (2022). Its tagline reads: "Discover the latest fashion trends with ASOS.".
- Sector
- E-commerce
- Headquarters
- London, United Kingdom
- Founded
- 2000
- Employees
- 1001-5000
- Revenue
- $3.9B (2022)
- Funding
- Not Disclosed
- Founders
- Nick Robertson
- Products
- Clothing, Footwear, Accessories, Beauty Products
asos.com Web Traffic Statistics
Key findings
- ASOS (E-commerce) is ranked #3,371 worldwide in our September 2026 domain ranking, inside the top 10,000, down 20 places from #3,351 in August 2026.
- It is estimated to receive about 3.5 million visits a month from search, 100% of it organic, across 301,200 ranking keywords.
- Its AI visibility score is 95 out of 100 (grade A+), with a published llms.txt of 151 lines.
- Its last technical audit scored 83/100, with "Optimize Image Sizes" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #3,371 | ▼ 20 |
| August 2026 | #3,351 | ▼ 13 |
| July 2026 | #3,338 | ▼ 15 |
| June 2026 | #3,323 | — |
| May 2026 | #3,323 | ▲ 39 |
| April 2026 | #3,362 | ▼ 34 |
| March 2026 | #3,328 | ▼ 64 |
| February 2026 | #3,264 | — |
What this company does
ASOS provides an online destination for buying clothes and fashion items. The company curates collections of apparel, shoes, bags, jewelry, and cosmetics that follow what designers and influencers are promoting at any given time. Shoppers visit the site to explore these offerings, read basic details about each product, and place orders that arrive by mail or courier service. It serves a wide range of customers who e…
Our read on the site
Significant improvements needed.
asos.com Traffic and Visitor Engagement
Search engines send asos.com an estimated 3.5 million visits a month. Effectively all of it is organic — about 3.5 million visits from unpaid results. Paid search contributes only about 197 visits a month. Spread across 301,200 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
3.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
3.5M
100% of all traffic
Paid visits
197
0.01% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
asos.com AI Visibility
asos.com scores 95 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed. It also loses points on SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
asos.com LLMS.txt
The llms.txt on asos.com runs to 151 lines (6,246 characters) across 12 sections, last generated in March 2026. It introduces the site as "ASOS - Online Fashion Retailer". It tells AI engines the business works in E-commerce, Fashion Retail and Online Shopping. It describes 4 products, including Clothing, Footwear and Accessories. Services it lists include Fast Delivery and Easy Returns. The audience it names is Young Adults, Fashion Enthusiasts, Students, aged 18-35 (Global). Technologies it mentions include HTML5, CSS3, JavaScript, React and Node.js. The keywords it claims start with "ASOS", "online shopping", "latest fashion" and "clothing". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
151
In the file
Size
6.2K
Characters
Sections
12
Updated Mar 12, 2026
What the file says
# ASOS - Online Fashion Retailer ## About ASOS is a leading online fashion retailer offering a vast selection of clothing, footwear, accessories, and beauty products targeted primarily at young adults. Founded in 2000, the company provides a seamless shopping experience with fast delivery, easy returns, and a diverse range of trendy styles from both popular brands and exclusive collections. Headquartered in London, ASOS serves customers in over 200 countries, ensuring accessibility to the latest fashion trends worldwide. **Areas of Work:** E-commerce, Fashion Retail, Online Shopping ## Things to Remember - **Website:** https://asos.com - **Address:** Greater London House, Hampstead Road, London, NW1 7FB, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7756-1000 - **Hours:** 24/7 Online Support - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 4000 employees - **Revenue:** $3.9B - **Hiring Status:** Yes, actively hiring ## Products - **Clothing** (Varies by item): A wide range of trendy clothing for men and women, including dresses, tops, jeans, and outerwear. - **Footwear** (Varies by item): Stylish shoes for all occasions, including sneakers, boots, sandals, and heels. - **Accessories** (Varies by item): Fashion accessories such as bags, jewelry, hats, and belts to complete any outfit. - **Beauty Products** (Va
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- ClothingVaries by item
- FootwearVaries by item
- AccessoriesVaries by item
- Beauty ProductsVaries by item
Services it tells AI about
- Fast DeliveryVaries by location
- Easy ReturnsFree for most regions
Competitors it names
Audience it targets
Young Adults, Fashion Enthusiasts, Students · 18-35 · Global
Company type
Public · actively hiring
asos.com Organic Keywords
Google lists asos.com for about 301,200 keywords, which together bring an estimated 3.5 million organic visits a month.
Ranking keywords
301.2K
Found in Google for this domain
Visits they bring
3.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
asos.com SEO Audit
The latest technical audit of asos.com scored 83 out of 100 overall. Performance is its weakest area at 65, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Image Sizes
- HighImplement Lazy Loading
- HighMinimize JavaScript and CSS
- HighEnhance Mobile Optimization
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
asos.com Competitors and Alternatives
ASOS's company profile names zalando.com, boohoo.com and nastygal.com as competitors. Its own llms.txt adds prettylittlething.com, forever21.com and urbanoutfitters.com. Outside its market, the domains ranked closest to it in our worldwide ranking are rostelecom.ru, cancer.org, ftstatic.com and hotmart.com.
asos.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
asos.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for asos.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to asos.com
Neighbours of #3,371 in our worldwide ranking — each with its own report.
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