asa.org.uk — August 2026 traffic, keywords & AI visibility

Search engines send asa.org.uk an estimated 4,405 visits a month. Effectively all of it is organic — about 4,405 visits from unpaid results. Spread across 1,560 ranking keywords, that averages roughly 2.8 organic visits per keyword.

asa.org.uk scores 59 out of 100 on our AI visibility scale, grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (19/25) and Structured data (0/5).

The llms.txt on asa.org.uk runs to 94 lines (6,123 characters) across 12 sections, last generated in August 2026. It introduces the site as "Keeping advertising in the UK honest, decent and truthful". It tells AI engines the business works in Advertising Regulation, Consumer Protection and Self-Regulation. Services it lists include Complaint Investigation, Pre-vetting Advice and Industry Education. It targets United Kingdom. Technologies it mentions include Website content management and Case management systems. The keywords it claims start with "advertising standards", "UK regulator", "complaint handling" and "ad rules".

# Keeping advertising in the UK honest, decent and truthful

## About
The Advertising Standards Authority serves as the UK's independent regulator for advertising across all media channels. It investigates public complaints about ads that appear misleading, offensive or irresponsible and works hand in hand with the Committee of Advertising Practice to enforce the rules. Last year the organisation looked into more than thirty thousand complaints and took action in thousands of cases. Businesses regularly approach the ASA for pre-vetting advice so they can stay on the right side of the standards before campaigns launch. All rulings are published in full, giving the system the transparency that helps maintain public trust in advertising. The remit stretches from traditional TV spots and billboards to online banners and influencer content. Consumers gain protection from harmful or deceptive marketing while advertisers receive clear guidelines that keep competition fair. Beyond handling complaints the ASA runs education campaigns on new issues such as AI-generated ads and green claims. A team of investigators, lawyers and adjudicators operates from London and partners with government bodies to shape policy on advertising harms. During the pandemic the organisation fast-tracked rulings on health claims and it is now focused on deepfakes and data privacy in ads. The self-regulatory mo

Google lists asa.org.uk for about 1,560 keywords, which together bring an estimated 4,405 organic visits a month.

Advertising Standards Authority's company profile names ofcom.org.uk, fca.org.uk, ico.org.uk and which.co.uk as competitors. Its own llms.txt adds tradingstandards.uk. Outside its market, the domains ranked closest to it in our worldwide ranking are ui.edu.ng, carilion.com, box-feat-53d1c.com and movieposterdb.com.

ofcom.org.uk

fca.org.uk

ico.org.uk

which.co.uk

tradingstandards.uk