Last updated: September 2026
Global rank: Worldwide · 2026-09
#280,351
AI visibility: Grade C
67
SEO health: Latest audit
0
Visits
55.3K
per month, estimated
Keywords
5.1K
ranking in Google
Organic share
100%
55.3K organic visits
LLMS.txt
Published
148 lines AI engines can read
You're seeing the free preview of armstrongflooring.com
armstrongflooring.com Company Profile
Armstrong Flooring makes a variety of flooring products including hardwood, laminate, luxury vinyl, and tile. The company handles the full process from design and manufacturing to distribution, supplying materials that fit both new construction and renovation work. Their lines cover different price points and performance needs, from basic everyday use to more demanding areas like kitchens and entryways. Homeowners l…
Armstrong Flooring was founded in 1860, about 166 years ago, and is headquartered in Lancaster, United States. Its workforce is listed as between 1,001 and 5,000 employees. It was founded by Thomas Armstrong. Its profile files it under Manufacturing, with further tags for Flooring, Sustainability and B2B/B2C. Products on record for it: Luxury Vinyl Tile, Laminate Flooring, Hardwood Flooring and Commercial Flooring Solutions. Reported revenue is $500M (2022). Its tagline reads: "An industry-leading manufacturer of innovative flooring products.".
- Sector
- Manufacturing
- Headquarters
- Lancaster, United States
- Founded
- 1860
- Employees
- 1001-5000
- Revenue
- $500M (2022)
- Funding
- Not Disclosed
- Founders
- Thomas Armstrong
- Products
- Luxury Vinyl Tile, Laminate Flooring, Hardwood Flooring, Commercial Flooring Solutions
armstrongflooring.com Web Traffic Statistics
Key findings
- Armstrong Flooring (Manufacturing) is ranked #280,351 worldwide in our September 2026 domain ranking, up 969 places from #281,320 in August 2026.
- It is estimated to receive about 55,300 visits a month from search, 100% of it organic, across 5,133 ranking keywords.
- Its AI visibility score is 67 out of 100 (grade C), with a published llms.txt of 148 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #280,351 | ▲ 969 |
| August 2026 | #281,320 | ▲ 13,738 |
| July 2026 | #295,058 | ▲ 17,880 |
| June 2026 | #312,938 | — |
| May 2026 | #312,938 | ▼ 18,612 |
| April 2026 | #294,326 | ▲ 478 |
| March 2026 | #294,804 | ▼ 28,985 |
| February 2026 | #265,819 | — |
What this company does
Armstrong Flooring makes a variety of flooring products including hardwood, laminate, luxury vinyl, and tile. The company handles the full process from design and manufacturing to distribution, supplying materials that fit both new construction and renovation work. Their lines cover different price points and performance needs, from basic everyday use to more demanding areas like kitchens and entryways. Homeowners l…
Our read on the site
The SEO health of https://armstrongflooring.com is critically poor, with missing essential on-page elements such as title, meta description, and headings. Technical issues including the absence of a viewport meta tag, robots.txt, sitemap.xml, and favicon further exacerbate the situation, indicating a need for immediate…
armstrongflooring.com Traffic and Visitor Engagement
armstrongflooring.com draws an estimated 55,300 visits a month from search engines. Effectively all of it is organic — about 55,300 visits from unpaid results. Spread across 5,133 ranking keywords, that averages roughly 11 organic visits per keyword.
Monthly visits
55.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
55.3K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
armstrongflooring.com AI Visibility
On our AI visibility scale armstrongflooring.com earns 67 of 100 points, a grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (22/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
armstrongflooring.com LLMS.txt
The llms.txt on armstrongflooring.com runs to 148 lines (6,385 characters) across 12 sections, last generated in April 2026. It introduces the site as "Armstrong Flooring". It tells AI engines the business works in Manufacturing, Flooring and Sustainability. It describes 4 products, including Luxury Vinyl Tile, Laminate Flooring and Hardwood Flooring. Services it lists include Flooring Installation and Flooring Consultation. The audience it names is Homeowners, Business Owners, Interior Designers, aged 25-54 (North America). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "flooring products", "innovative flooring", "durable flooring" and "commercial flooring".
Status
Published
AI engines can read it
Lines
148
In the file
Size
6.4K
Characters
Sections
12
Updated Apr 9, 2026
What the file says
# Armstrong Flooring ## About Armstrong Flooring is a premier manufacturer specializing in high-quality flooring solutions designed for both residential and commercial applications. With a focus on innovation, performance, and durability, the company aims to enhance spaces with stylish and functional flooring options. Committed to sustainability and design excellence, Armstrong Flooring is a trusted name in the flooring industry. **Areas of Work:** Manufacturing, Flooring, Sustainability ## Things to Remember - **Website:** https://armstrongflooring.com - **Address:** 2500 Columbia Avenue, Lancaster, PA 17603, United States - **Contact:** [email protected] - **Phone:** +1-800-233-3823 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Private - **Employees:** 1000 employees - **Revenue:** $500M - **Hiring Status:** Yes, actively hiring ## Products - **Luxury Vinyl Tile** (Contact for pricing): High-quality luxury vinyl tile flooring suitable for residential and commercial spaces. - **Laminate Flooring** (Contact for pricing): Durable and stylish laminate flooring options for any room. - **Hardwood Flooring** (Contact for pricing): Elegant hardwood flooring available in various finishes and styles. - **Commercial Flooring Solutions** (Contact for pricing): Innovative flooring solutions designed specifically for com
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Luxury Vinyl TileContact for pricing
- Laminate FlooringContact for pricing
- Hardwood FlooringContact for pricing
- Commercial Flooring SolutionsContact for pricing
Services it tells AI about
- Flooring Installation$50/hour or Contact for quote
- Flooring ConsultationContact for quote
Competitors it names
Audience it targets
Homeowners, Business Owners, Interior Designers · 25-54 · North America
Company type
Private · actively hiring
armstrongflooring.com Organic Keywords
Google lists armstrongflooring.com for about 5,133 keywords, which together bring an estimated 55,300 organic visits a month.
Ranking keywords
5.1K
Found in Google for this domain
Visits they bring
55.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
armstrongflooring.com SEO Audit
The latest technical audit of armstrongflooring.com scored 0 out of 100 overall. The audit makes 20 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd H1 and H2 Tags
- CriticalCreate a Robots.txt File
- CriticalGenerate and Submit Sitemap.xml
16 more recommendations, with the exact changes and the pages they apply to, are in the full report.
armstrongflooring.com Competitors and Alternatives
Armstrong Flooring's company profile names shawfloors.com, mohawkflooring.com and karndeanflooring.com as competitors. Its own llms.txt adds pergo.com and lumberliquidators.com. Outside its market, the domains ranked closest to it in our worldwide ranking are dspcdn.com, c21grenada.com, racevietnam.com and aaehq.com.
armstrongflooring.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
armstrongflooring.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for armstrongflooring.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to armstrongflooring.com
Neighbours of #280,351 in our worldwide ranking — each with its own report.
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