Last updated: August 2026
Global rank: Worldwide · 2026-08
#34,242
AI visibility: Grade D
56
SEO health: Not audited
—
Visits
11.5M
per month, estimated
Keywords
86.4K
ranking in Google
Organic share
100%
11.5M organic visits
LLMS.txt
Published
133 lines AI engines can read
You're seeing the free preview of apmex.com
apmex.com Web Traffic Statistics
Key findings
- APMEX (Retail, E-commerce & Consumer Goods) is ranked #34,242 worldwide in our August 2026 domain ranking, inside the top 100,000, down 665 places from #33,577 in July 2026.
- It is estimated to receive about 11.5 million visits a month from search, 100% of it organic, across 86,400 ranking keywords.
- Its AI visibility score is 56 out of 100 (grade D), with a published llms.txt of 133 lines.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #34,242 | ▼ 665 |
| July 2026 | #33,577 | ▼ 1,189 |
| June 2026 | #32,388 | — |
| May 2026 | #32,388 | ▼ 16,358 |
| April 2026 | #16,030 | ▼ 5,110 |
| March 2026 | #10,920 | ▲ 809 |
| February 2026 | #11,729 | — |
What this company does
APMEX operates as one of the largest online marketplaces for gold, silver, platinum and palladium products in the United States. The company sources bullion coins, bars and rounds from major mints around the world and sells them directly to individual investors and collectors. Their platform emphasizes transparent pricing, secure storage options and fast shipping for both small and bulk purchases. APMEX serves a wide…
apmex.com Traffic and Visitor Engagement
apmex.com draws an estimated 11.5 million visits a month from search engines. Effectively all of it is organic — about 11.5 million visits from unpaid results. Spread across 86,400 ranking keywords, that averages roughly 133 organic visits per keyword.
Monthly visits
11.5M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.5M
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
apmex.com AI Visibility
On our AI visibility scale apmex.com earns 56 of 100 points, a grade D. It takes full marks for LLMS.txt. The biggest gap is SEO health, at 0 of 20 points (Not scanned yet), worth 20 points if closed. It also loses points on Crawlability (0/10), Company profile (16/25) and Structured data (0/5).
Grade D
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
5/8 core fields
Not scanned yet
Not scanned yet
Not detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Run a full SEO scan — technical health is unscored until then.
apmex.com LLMS.txt
The llms.txt on apmex.com runs to 133 lines (7,745 characters) across 12 sections, last generated in June 2026. It introduces the site as "APMEX - Precious Metals Online". It tells AI engines the business works in Retail, E-commerce & Consumer Goods; FinTech, Finance & Insurance; and Precious Metals. It describes 3 products, including Gold American Eagle Coin, Silver Maple Leaf Coin and Platinum Bar. Services it lists include IRA Account Setup, Secure Storage and Buyback Program. Technologies it mentions include e-commerce platform and real-time pricing engine. The keywords it claims start with "gold", "silver", "bullion" and "precious metals".
Status
Published
AI engines can read it
Lines
133
In the file
Size
7.7K
Characters
Sections
12
Updated Jun 5, 2026
What the file says
# APMEX - Precious Metals Online ## About APMEX operates as one of the largest online marketplaces for gold, silver, platinum and palladium products in the United States. The company sources bullion coins, bars and rounds from major mints around the world and sells them directly to individual investors and collectors. Their platform emphasizes transparent pricing, secure storage options and fast shipping for both small and bulk purchases. APMEX serves a wide range of customers from first-time buyers looking to diversify portfolios to serious collectors seeking rare numismatic pieces. The business model centers on competitive spreads, volume discounts and educational resources that help customers understand market trends. Over the years APMEX has built strong relationships with refiners and government mints to maintain consistent inventory even during high-demand periods. Their website features real-time spot prices alongside product premiums so buyers can make informed decisions quickly. Customer service teams handle everything from order tracking to IRA account setups for retirement investing. The company also offers a buyback program that allows sellers to liquidate holdings at competitive rates. APMEX maintains physical operations in Oklahoma with secure vaulting facilities for allocated storage. They publish market reports and guides that have become go-to references for t
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Gold American Eagle CoinContact for pricing
- Silver Maple Leaf CoinContact for pricing
- Platinum BarContact for pricing
Services it tells AI about
- IRA Account Setup
- Secure Storage
- Buyback Program
Competitors it names
Company type
Private
apmex.com Organic Keywords
Google lists apmex.com for about 86,400 keywords, which together bring an estimated 11.5 million organic visits a month.
Ranking keywords
86.4K
Found in Google for this domain
Visits they bring
11.5M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
apmex.com Competitors and Alternatives
APMEX's company profile names jmbullion.com, silver.com, monumentmetals.com and hero bullion.com as competitors. Its own llms.txt adds herobullion.com, govmint.com and moneymetals.com. Outside its market, the domains ranked closest to it in our worldwide ranking are ebay.pl, elexapp.com, owxd.xyz and sieg.com.
apmex.com Company Profile
APMEX operates as one of the largest online marketplaces for gold, silver, platinum and palladium products in the United States. The company sources bullion coins, bars and rounds from major mints around the world and sells them directly to individual investors and collectors. Their platform emphasizes transparent pricing, secure storage options and fast shipping for both small and bulk purchases. APMEX serves a wide…
APMEX was founded in 2000, about 26 years ago, and is headquartered in Oklahoma City, United States. Its workforce is listed as between 201 and 500 employees. Its profile files it under Retail, E-commerce & Consumer Goods, with further tags for FinTech, Finance & Insurance; Precious Metals; and Bullion Trading. Total funding on record is Bootstrapped. Its tagline reads: "America's leading precious metals retailer since 2000".
- Sector
- Retail, E-commerce & Consumer Goods
- Headquarters
- Oklahoma City, United States
- Founded
- 2000
- Employees
- 201-500
- Revenue
- Not Disclosed
- Funding
- Bootstrapped
apmex.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
apmex.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for apmex.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
apmex.com SEO Audit
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
This site hasn't been audited yet.
The SEO report runs a fresh crawl and scores over 100 technical checks.
Companies ranked next to apmex.com
Neighbours of #34,242 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. apmex.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.