api.org — September 2026 traffic, keywords & AI visibility

api.org draws an estimated 152,900 visits a month from search engines. Effectively all of it is organic — about 152,900 visits from unpaid results. Paid search contributes only about 4 visits a month. Spread across 6,761 ranking keywords, that averages roughly 23 organic visits per keyword.

On our AI visibility scale api.org earns 90 of 100 points, a grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✗ · sitemap ✓), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).

The llms.txt on api.org runs to 163 lines (8,923 characters) across 12 sections, last generated in April 2026. It introduces the site as "American Petroleum Institute". It tells AI engines the business works in Oil and Gas Industry, Energy Policy and Industry Standards. It describes 5 products, including API Standards, Monogram Program and Statistical Publications. Services it lists include Policy Advocacy, Environmental Programs, Safety Training and Market Research. The audience it names is Energy professionals, executives, engineers, aged 25-65 (United States). Technologies it mentions include HTTPS, Viewport Meta Tag, XML Sitemap and Responsive Design. The keywords it claims start with "API", "American Petroleum Institute", "API standards" and "API membership". It gives the company type as Non-profit Trade Association.

# American Petroleum Institute

## About
The American Petroleum Institute (API) is the national trade association that represents the entire spectrum of the oil and natural gas industry in the United States. With over 600 member companies responsible for producing most of the nation's energy resources, API drives policy advocacy in Washington, D.C. It develops comprehensive technical standards that ensure safety, reliability, and sustainability across exploration, production, refining, and transportation. API's data services provide real-time insights into market trends, production statistics, and economic impacts. The organization offers certification programs like the Monogram Program for equipment quality assurance. API conducts training to upskill the workforce in safety and compliance. It promotes environmental initiatives including emissions reduction and habitat protection. API hosts industry events fostering collaboration and innovation. Members gain access to exclusive research and publications. The institute influences regulations to support energy independence. API addresses challenges like energy transition and climate change responsibly. It educates the public on the industry's contributions to the economy and daily life. API collaborates internationally on global standards. Its efforts enhance operational efficiency and risk management. API supports technological 

Google lists api.org for about 6,761 keywords, which together bring an estimated 152,900 organic visits a month.

The latest technical audit of api.org scored 68 out of 100 overall. Performance is its weakest area at 46, while SEO scores highest at 91. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

American Petroleum Institute's company profile names https://www.oga.ca, https://www.energymarketing.com, https://www.ihs.com and https://www.eia.gov as competitors. Its own llms.txt adds https://www.oilgasjournal.com and https://www.worldoil.com. Outside its market, the domains ranked closest to it in our worldwide ranking are opec.org, awsdns-cn-57.net, mandarake.co.jp and zysycp.com.

https://www.oga.ca

https://www.energymarketing.com

https://www.ihs.com

https://www.eia.gov

https://www.oilgasjournal.com

https://www.worldoil.com