Last updated: September 2026
Global rank: Worldwide · 2026-09
#12,925
AI visibility: Grade C
64
SEO health: Latest audit
0
Visits
87.1K
per month, estimated
Keywords
14.0K
ranking in Google
Organic share
100%
87.1K organic visits
LLMS.txt
Published
147 lines AI engines can read
You're seeing the free preview of aon.com
aon.com Company Profile
Aon functions as an advisor in the fields of risk management and insurance brokerage on a broad scale. The company helps clients pinpoint various types of risks that could affect their operations, such as those related to assets, legal responsibilities, or workforce well-being, and then works to arrange suitable protection through partnerships with insurance providers. This process includes ongoing consultation to ad…
Founded in 1982 (about 44 years ago), Aon is based in London, United Kingdom. Its workforce is listed as more than 5,001 employees. It was founded by Patrick G. Ryan. Its profile files it under Professional Services, with further tags for Insurance, Risk Management and Consulting. Products on record for it: Risk Management Solutions, Retirement Consulting, Health Benefits Solutions and Insurance Brokerage. Reported revenue is $11B (2022). Its tagline reads: "Better Decisions".
- Sector
- Professional Services
- Headquarters
- London, United Kingdom
- Founded
- 1982
- Employees
- 5001+
- Revenue
- $11B (2022)
- Funding
- Not Disclosed
- Founders
- Patrick G. Ryan
- Products
- Risk Management Solutions, Retirement Consulting, Health Benefits Solutions, Insurance Brokerage
aon.com Web Traffic Statistics
Key findings
- Aon (Professional Services) is ranked #12,925 worldwide in our September 2026 domain ranking, inside the top 100,000, up 227 places from #13,152 in August 2026.
- It is estimated to receive about 87,100 visits a month from search, 100% of it organic, across 14,000 ranking keywords.
- Its AI visibility score is 64 out of 100 (grade C), with a published llms.txt of 147 lines.
- Its last technical audit scored 0/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #12,925 | ▲ 227 |
| August 2026 | #13,152 | ▲ 938 |
| July 2026 | #14,090 | ▲ 476 |
| June 2026 | #14,566 | — |
| May 2026 | #14,566 | ▼ 580 |
| April 2026 | #13,986 | ▼ 127 |
| March 2026 | #13,859 | ▲ 67 |
| February 2026 | #13,926 | — |
What this company does
Aon functions as an advisor in the fields of risk management and insurance brokerage on a broad scale. The company helps clients pinpoint various types of risks that could affect their operations, such as those related to assets, legal responsibilities, or workforce well-being, and then works to arrange suitable protection through partnerships with insurance providers. This process includes ongoing consultation to ad…
Our read on the site
The website https://aon.com exhibits significant SEO deficiencies, particularly in on-page elements such as missing title and meta description tags, which are critical for search engine visibility. Additionally, the absence of a viewport meta tag and robots.txt file indicates potential technical issues that could hinde…
aon.com Traffic and Visitor Engagement
Search engines send aon.com an estimated 87,100 visits a month. Effectively all of it is organic — about 87,100 visits from unpaid results. Paid search contributes only about 1 visits a month. Spread across 14,000 ranking keywords, that averages roughly 6.2 organic visits per keyword.
Monthly visits
87.1K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
87.1K
100% of all traffic
Paid visits
1
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aon.com AI Visibility
aon.com scores 64 out of 100 on our AI visibility scale, grade C. It takes full marks for LLMS.txt and Structured data. The biggest gap is SEO health, at 0 of 20 points (0/100), worth 20 points if closed. It also loses points on Crawlability (0/10) and Company profile (19/25).
Grade C
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
0/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
aon.com LLMS.txt
The llms.txt on aon.com runs to 147 lines (6,334 characters) across 12 sections, last generated in April 2026. It introduces the site as "Aon - Global Professional Services Firm". It tells AI engines the business works in Professional Services, Insurance, Risk Management and Consulting. It describes 4 products, including Risk Management Solutions, Retirement Consulting and Health Benefits Solutions. Services it lists include Risk Assessment Services and Employee Benefits Consulting. The audience it names is Businesses, Governments, Non-profits, aged 25-54 (Global). Technologies it mentions include HTML, CSS, JavaScript, React and Node.js. The keywords it claims start with "business consulting", "data-driven decisions", "improving decision processes" and "Aon services". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
147
In the file
Size
6.3K
Characters
Sections
12
Updated Apr 5, 2026
What the file says
# Aon - Global Professional Services Firm ## About Aon is a leading global professional services firm providing a broad range of risk, retirement, and health solutions. With a commitment to better decisions, Aon helps clients navigate the complex landscape of risk management and employee benefits. The company serves a diverse clientele, including businesses, governments, and non-profits, delivering tailored solutions that enhance performance and mitigate risks. **Areas of Work:** Professional Services, Insurance, Risk Management, Consulting ## Things to Remember - **Website:** https://aon.com - **Address:** The Aon Centre, 122 Leadenhall Street, London, EC3V 4AN, United Kingdom - **Contact:** [email protected] - **Phone:** +44-20-7086-5000 - **Hours:** Mon-Fri: 9AM-5PM - **Timezone:** Europe/London - **Currency:** GBP - **Company Type:** Public - **Employees:** 5000 employees - **Revenue:** $11000M - **Hiring Status:** Yes, actively hiring ## Products - **Risk Management Solutions** (Contact for pricing): Comprehensive solutions to identify, assess, and mitigate risks for businesses. - **Retirement Consulting** (Contact for pricing): Advisory services to help organizations design and manage retirement plans. - **Health Benefits Solutions** (Contact for pricing): Tailored health benefit plans to meet the needs of employees and organizations. - **Insurance Brokerage** (Contact for
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Risk Management SolutionsContact for pricing
- Retirement ConsultingContact for pricing
- Health Benefits SolutionsContact for pricing
- Insurance BrokerageContact for pricing
Services it tells AI about
- Risk Assessment ServicesContact for quote
- Employee Benefits ConsultingContact for quote
Competitors it names
Audience it targets
Businesses, Governments, Non-profits · 25-54 · Global
Company type
Public · actively hiring
aon.com Organic Keywords
Google lists aon.com for about 14,000 keywords, which together bring an estimated 87,100 organic visits a month.
Ranking keywords
14.0K
Found in Google for this domain
Visits they bring
87.1K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aon.com SEO Audit
The latest technical audit of aon.com scored 0 out of 100 overall. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Performance
Accessibility
Fix these first
- CriticalImplement Title and Meta Description
- HighAdd Viewport Meta Tag
- CriticalCreate Robots.txt and Sitemap
- HighEnhance On-Page Content
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aon.com Competitors and Alternatives
Aon's company profile names marsh.com, willis.com and lockton.com as competitors. Its own llms.txt adds mercer.com and wtwco.com. Outside its market, the domains ranked closest to it in our worldwide ranking are dootchi.ai, just-eat.com, dciwx.com and taylorandfrancis.com.
aon.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aon.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aon.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to aon.com
Neighbours of #12,925 in our worldwide ranking — each with its own report.
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