Last updated: August 2026
Global rank: Worldwide · 2026-08
#2,180
AI visibility: Grade A+
90
SEO health: Latest audit
80
Visits
11.0M
per month, estimated
Keywords
228.7K
ranking in Google
Organic share
100%
11.0M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of americanexpress.com
americanexpress.com Web Traffic Statistics
Key findings
- American Express (Financial Services) is ranked #2,180 worldwide in our August 2026 domain ranking, inside the top 10,000, up 19 places from #2,199 in July 2026.
- It is estimated to receive about 11.0 million visits a month from search, 100% of it organic, across 228,700 ranking keywords.
- Its AI visibility score is 90 out of 100 (grade A+), with a published llms.txt of 137 lines.
- Its last technical audit scored 80/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #2,180 | ▲ 19 |
| July 2026 | #2,199 | ▼ 38 |
| June 2026 | #2,161 | — |
| May 2026 | #2,161 | ▼ 67 |
| April 2026 | #2,094 | ▲ 10 |
| March 2026 | #2,104 | ▼ 22 |
| February 2026 | #2,082 | — |
What this company does
American Express has built its business around charge cards and credit cards that let users pay for purchases and collect rewards points or cash back on their spending. Along with these, they offer gift cards that make gifting simple and personal savings accounts for those looking to set money aside. Travel services help with booking and related expenses, while banking options provide additional ways to manage financ…
Our read on the site
Significant improvements needed. 1 high-priority issue.
americanexpress.com Traffic and Visitor Engagement
Search engines send americanexpress.com an estimated 11.0 million visits a month. Effectively all of it is organic — about 11.0 million visits from unpaid results. Paid search contributes only about 13,300 visits a month. Spread across 228,700 ranking keywords, that averages roughly 48 organic visits per keyword.
Monthly visits
11.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.0M
100% of all traffic
Paid visits
13.3K
0.12% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
americanexpress.com AI Visibility
americanexpress.com scores 90 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25) and SEO health (18/20).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
americanexpress.com LLMS.txt
The llms.txt on americanexpress.com runs to 137 lines (6,459 characters) across 12 sections, last generated in March 2026. It introduces the site as "American Express Official Website". It tells AI engines the business works in Financial Services, Banking and Payments Technology. It describes 3 products, with prices such as Gift Cards at Starting at $25; Contact for bulk pricing. Services it lists include Travel Services and Business Services. The audience it names is Professionals, Business Owners, Frequent Travelers, High-Net-Worth Individuals, aged 25-54 (Global). Technologies it mentions include HTML5, JavaScript, CSS3, Cloudflare and AWS. The keywords it claims start with "American Express", "Credit Cards", "Rewards Program" and "Travel Rewards". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.5K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# American Express Official Website ## About American Express is a leading global financial services company that provides a diverse range of products including charge and credit cards, gift cards, and banking services. They offer innovative rewards programs, travel services, personal savings accounts, business solutions, and insurance products tailored for both individual and corporate clients. With a commitment to premium customer service, American Express strives to enhance the financial well-being of its customers worldwide. **Areas of Work:** Financial Services, Banking, Payments Technology ## Things to Remember - **Website:** https://americanexpress.com - **Address:** 200 Vesey Street, New York, NY 10285, United States - **Contact:** [email protected] - **Phone:** +1-800-528-4800 - **Hours:** 24/7 Customer Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 64000 employees - **Revenue:** $43.6B - **Hiring Status:** Yes, actively hiring ## Products - **Charge and Credit Cards** (Annual fees vary by card; Contact for details): A variety of personal and business credit cards with benefits like cashback, travel rewards, and exclusive offers. - **Gift Cards** (Starting at $25; Contact for bulk pricing): Prepaid gift cards for personal or corporate gifting, accepted at millions of locations worldwide. - **Rewards P
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Charge and Credit CardsAnnual fees vary by card; Contact for details
- Gift CardsStarting at $25; Contact for bulk pricing
- Rewards ProgramsIncluded with eligible cards; Contact for details
Services it tells AI about
- Travel ServicesContact for quote
- Business ServicesContact for quote
Competitors it names
Audience it targets
Professionals, Business Owners, Frequent Travelers, High-Net-Worth Individuals · 25-54 · Global
Company type
Public · actively hiring
americanexpress.com Organic Keywords
Google lists americanexpress.com for about 228,700 keywords, which together bring an estimated 11.0 million organic visits a month.
Ranking keywords
228.7K
Found in Google for this domain
Visits they bring
11.0M
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
americanexpress.com SEO Audit
The latest technical audit of americanexpress.com scored 80 out of 100 overall. Performance is its weakest area at 58, while accessibility scores highest at 97. The audit makes 15 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- HighOptimize Images
- HighReduce Server Response Time
- MediumMinify CSS and JavaScript
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
americanexpress.com Competitors and Alternatives
American Express's company profile names visa.com, mastercard.com and discover.com as competitors. Its own llms.txt adds chase.com, citibank.com and capitalone.com. Outside its market, the domains ranked closest to it in our worldwide ranking are sony.com, kunlungr.com, unc.edu and mwbsys.com.
americanexpress.com Company Profile
American Express has built its business around charge cards and credit cards that let users pay for purchases and collect rewards points or cash back on their spending. Along with these, they offer gift cards that make gifting simple and personal savings accounts for those looking to set money aside. Travel services help with booking and related expenses, while banking options provide additional ways to manage financ…
Founded in 1850 (about 176 years ago), American Express is based in New York, United States. Its workforce is listed as more than 5,001 employees. Its founders are Henry Wells and William G. Fargo. Its profile files it under Financial Services, with further tags for Banking, Payments Technology and Business Model. Products on record for it: Charge and Credit Cards, Gift Cards, Travel Services and Rewards Programs. Reported revenue is $43.6B (2022), and total funding is listed at Public. Its tagline reads: "American Express Credit Cards, Rewards & Banking".
- Sector
- Financial Services
- Headquarters
- New York, United States
- Founded
- 1850
- Employees
- 5001+
- Revenue
- $43.6B (2022)
- Funding
- Public
- Founders
- Henry Wells, William G. Fargo
- Products
- Charge and Credit Cards, Gift Cards, Travel Services, Rewards Programs
americanexpress.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
americanexpress.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for americanexpress.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to americanexpress.com
Neighbours of #2,180 in our worldwide ranking — each with its own report.
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