Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Featured
Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#2,180
AI visibility: Grade A+
90
SEO health: Latest audit
80
Visits
11.0M
per month, estimated
Keywords
228.7K
ranking in Google
Organic share
100%
11.0M organic visits
LLMS.txt
Published
137 lines AI engines can read
You're seeing the free preview of americanexpress.com
A snapshot of how americanexpress.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
American Express has built its business around charge cards and credit cards that let users pay for purchases and collect rewards points or cash back on their spending. Along with these, they offer gift cards that make gifting simple and personal savings accounts for those looking to set money aside. Travel services help with booking and related expenses, while banking options provide additional ways to manage financ…
Our read on the site
Significant improvements needed. 1 high-priority issue.
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
11.0M
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
11.0M
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
137
In the file
Size
6.5K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
228.7K
Found in Google for this domain
Visits they bring
11.0M
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
American Express has built its business around charge cards and credit cards that let users pay for purchases and collect rewards points or cash back on their spending. Along with these, they offer gift cards that make gifting simple and personal savings accounts for those looking to set money aside. Travel services help with booking and related expenses, while banking options provide additional ways to manage financ…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for americanexpress.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Neighbours of #2,180 in our worldwide ranking — each with its own report.
You are looking at one domain. americanexpress.com competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
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13.3K
0.12% of its search traffic
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
Updated Mar 6, 2026
# American Express Official Website ## About American Express is a leading global financial services company that provides a diverse range of products including charge and credit cards, gift cards, and banking services. They offer innovative rewards programs, travel services, personal savings accounts, business solutions, and insurance products tailored for both individual and corporate clients. With a commitment to premium customer service, American Express strives to enhance the financial well-being of its customers worldwide. **Areas of Work:** Financial Services, Banking, Payments Technology ## Things to Remember - **Website:** https://americanexpress.com - **Address:** 200 Vesey Street, New York, NY 10285, United States - **Contact:** [email protected] - **Phone:** +1-800-528-4800 - **Hours:** 24/7 Customer Support - **Timezone:** America/New_York - **Currency:** USD - **Company Type:** Public - **Employees:** 64000 employees - **Revenue:** $43.6B - **Hiring Status:** Yes, actively hiring ## Products - **Charge and Credit Cards** (Annual fees vary by card; Contact for details): A variety of personal and business credit cards with benefits like cashback, travel rewards, and exclusive offers. - **Gift Cards** (Starting at $25; Contact for bulk pricing): Prepaid gift cards for personal or corporate gifting, accepted at millions of locations worldwide. - **Rewards P
Sections in the file
Areas of work
Keywords it claims
Technologies
Performance
Accessibility
Excellent
11 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Products it tells AI about
Audience it targets
Professionals, Business Owners, Frequent Travelers, High-Net-Worth Individuals · 25-54 · Global
Company type
Public · actively hiring