Last updated: August 2026
Global rank: Worldwide · 2026-08
#25
AI visibility: Grade A+
92
SEO health: Latest audit
88
Visits
1.1B
per month, estimated
Keywords
26.6M
ranking in Google
Organic share
100%
1.1B organic visits
LLMS.txt
Published
152 lines AI engines can read
You're seeing the free preview of amazon.com
amazon.com Web Traffic Statistics
Key findings
- Amazon (E-commerce) is ranked #25 worldwide in our August 2026 domain ranking, inside the top 100, down 1 place from #24 in July 2026.
- It is estimated to receive about 1.1 billion visits a month from search, 100% of it organic, across 26.6 million ranking keywords.
- Its organic traffic is up 5% between May 2025 and April 2026.
- Its AI visibility score is 92 out of 100 (grade A+), with a published llms.txt of 152 lines.
- Its last technical audit scored 88/100, with "Implement Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #25 | ▼ 1 |
| July 2026 | #24 | ▲ 1 |
| June 2026 | #25 | — |
| May 2026 | #25 | ▼ 1 |
| April 2026 | #24 | ▼ 11 |
| March 2026 | #13 | ▼ 3 |
| February 2026 | #10 | — |
What this company does
Amazon operates a massive online retail platform that lets people shop for a huge range of products including books, electronics, clothing, groceries, and home goods. The site functions as both a direct seller and a marketplace where independent merchants can offer their items to a wide audience. Shoppers can search listings, check customer reviews, place orders, and arrange for delivery through various shipping meth…
Our read on the site
Good foundation with room for improvement. 1 critical issue. 2 high-priority issues.
amazon.com Traffic and Visitor Engagement
Search engines send amazon.com an estimated 1.1 billion visits a month. Effectively all of it is organic — about 1.1 billion visits from unpaid results. Paid search contributes only about 207,400 visits a month. Spread across 26.6 million ranking keywords, that averages roughly 42 organic visits per keyword. Between May 2025 and April 2026, monthly organic visits went from 1.0 billion to 1.1 billion (+5%). The strongest month was December 2025 at 1.1 billion, and the weakest September 2025 at 914.1 million. Organic visits in April 2026 were level with March 2026. 6 of the 11 month-on-month changes shown were increases. Over the same period its ranking keywords shrank from 37.5 million to 27.0 million. Paid visits peaked in May 2025 at about 629,100.
Monthly visits
1.1B
Across 12 months
Change
+5%
First to last month shown
Organic visits
1.1B
100% of all traffic
Paid visits
207.4K
0.02% of its search traffic
Organic vs paid
100%
0%
| Month | Organic visits | vs. prior month | Paid visits | Keywords |
|---|---|---|---|---|
| April 2026 | 1,094,726,801 | 0% | 133,885 | 26,994,205 |
| March 2026 | 1,089,432,262 | 0% | 136,114 | 31,103,284 |
| February 2026 | 1,085,156,297 | -1% | 26,165 | 33,219,684 |
| January 2026 | 1,097,385,419 | -2% | 28,227 | 34,387,256 |
| December 2025 | 1,125,254,960 | +12% | 90,763 | 36,116,890 |
| November 2025 | 1,000,940,561 | +8% | 90,747 | 35,219,989 |
| October 2025 | 926,631,775 | +1% | 33,441 | 33,603,373 |
| September 2025 | 914,138,872 | -4% | 151,249 | 33,776,420 |
| August 2025 | 955,996,910 | -9% | 231,411 | 33,717,619 |
| July 2025 | 1,045,453,388 | -1% | 297,189 | 35,113,958 |
| June 2025 | 1,054,319,210 | +1% | 450,511 | 36,283,731 |
| May 2025 | 1,046,593,281 | — | 629,105 | 37,494,253 |
amazon.com AI Visibility
amazon.com scores 92 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 5 of 10 points (robots ✓ · sitemap ✗), worth 5 points if closed. It also loses points on Company profile (22/25).
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
amazon.com LLMS.txt
The llms.txt on amazon.com runs to 152 lines (6,959 characters) across 12 sections, last generated in March 2026. It introduces the site as "Amazon - Online Shopping". It tells AI engines the business works in E-commerce, Cloud Computing and Artificial Intelligence. It describes 4 products, with prices such as Amazon Prime at $14.99/month or $139/year, Kindle at Starting at $99.99 and Alexa at Starting at $49.99. Services it lists include Amazon Web Services (AWS), Amazon Advertising and Amazon Logistics. The audience it names is Consumers, Businesses, Developers, Students, Professionals, aged All ages (Global). Technologies it mentions include AWS, Java, Python, Machine Learning and Big Data. The keywords it claims start with "online shopping", "e-commerce", "Amazon Prime" and "cloud computing". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
152
In the file
Size
7.0K
Characters
Sections
12
Updated Mar 9, 2026
What the file says
# Amazon - Online Shopping ## About Amazon is a multinational technology company specializing in e-commerce, cloud computing, digital streaming, and artificial intelligence. It offers a vast selection of products and services to millions of customers worldwide, including its popular Prime membership for fast shipping and exclusive content. Amazon's commitment to innovation and customer satisfaction has positioned it as a global leader in retail and technology industries. **Areas of Work:** E-commerce, Cloud Computing, Artificial Intelligence ## Things to Remember - **Website:** https://amazon.com - **Address:** 410 Terry Avenue North, Seattle, WA 98109, United States - **Contact:** [email protected] - **Phone:** +1-888-280-4331 - **Hours:** 24/7 - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 1,540,000 employees - **Revenue:** $514 billion - **Hiring Status:** Yes, actively hiring ## Products - **Amazon Prime** ($14.99/month or $139/year): A subscription service offering fast, free shipping, exclusive deals, and access to streaming of movies, TV shows, and music. - **Kindle** (Starting at $99.99): A series of e-readers designed and marketed by Amazon, allowing users to browse, buy, and read e-books, newspapers, and magazines. - **Alexa** (Starting at $49.99): A virtual assistant AI technology developed by Amazon, used in
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Amazon Prime$14.99/month or $139/year
- KindleStarting at $99.99
- AlexaStarting at $49.99
- Amazon FreshVaries by order
Services it tells AI about
- Amazon Web Services (AWS)Pay-as-you-go pricing
- Amazon AdvertisingPay-per-click or Contact for quote
- Amazon LogisticsContact for quote
Competitors it names
Audience it targets
Consumers, Businesses, Developers, Students, Professionals · All ages · Global
Company type
Public · actively hiring
amazon.com Organic Keywords
Google lists amazon.com for about 26.6 million keywords, which together bring an estimated 1.1 billion organic visits a month. Of the keywords shown here, "0 20w full synthetic oil" has the most demand — about 22,200 searches a month, with amazon.com at position 1. 4 of the 5 rank first in Google. Advertisers pay the most for "0 20w full synthetic oil", at about $1.21 a click. Since the previous check 1 moved up. They are answered by 4 different pages on the site.
Ranking keywords
26.6M
Found in Google for this domain
Visits they bring
1.1B
Estimated organic visits a month
Top ranking keywords
| Keyword | Position | Volume | CPC | Ranking page |
|---|---|---|---|---|
| 0 20w full synthetic oil | 1 | 22.2K | $1.21 | /0w-20-full-synthetic-oil/s |
| 0 20w full synthetic oil | 4 | 22.2K | $1.21 | /0w-20-full-synthetic-oil/s |
| 0 calorie drinks | 1 | 5.4K | $0.78 | /Zero-Calorie-Drink/s |
| 0 calorie coffee creamer | 1 | 3.6K | $0.70 | /calorie-free-coffee-creamer/s |
| 0 calorie energy drinks | 11 | 2.4K | $0.88 | /zero-calorie-sugar-energy-drink/s |
The top 5 of 78.5M keywords we hold for this domain.
What it ranks for
amazon.com SEO Audit
The latest technical audit of amazon.com scored 88 out of 100 overall. Performance is its weakest area at 84, while SEO scores highest at 100. The audit makes 10 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighImplement Sitemap
- MediumOptimize Images
- HighLeverage Browser Caching
- MediumMinify CSS and JavaScript
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
amazon.com Competitors and Alternatives
Amazon's company profile names walmart.com, ebay.com and alibaba.com as competitors. Its own llms.txt adds target.com and bestbuy.com. Outside its market, the domains ranked closest to it in our worldwide ranking are googletagmanager.com, hicloudcam.com, live.com and akamaiedge.net.
amazon.com Company Profile
Amazon operates a massive online retail platform that lets people shop for a huge range of products including books, electronics, clothing, groceries, and home goods. The site functions as both a direct seller and a marketplace where independent merchants can offer their items to a wide audience. Shoppers can search listings, check customer reviews, place orders, and arrange for delivery through various shipping meth…
Founded in 1994 (about 32 years ago), Amazon is based in Seattle, United States. Its workforce is listed as more than 5,001 employees. It was founded by Jeff Bezos. Its profile files it under E-commerce, with further tags for Cloud Computing, Artificial Intelligence and B2C. Products on record for it: Amazon Prime, Amazon Web Services (AWS), Kindle and Alexa. Reported revenue is $514 billion (2022), and total funding is listed at Bootstrapped. Its tagline reads: "The world's largest online retailer".
- Sector
- E-commerce
- Headquarters
- Seattle, United States
- Founded
- 1994
- Employees
- 5001+
- Revenue
- $514 billion (2022)
- Funding
- Bootstrapped
- Founders
- Jeff Bezos
- Products
- Amazon Prime, Amazon Web Services (AWS), Kindle, Alexa
amazon.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
amazon.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for amazon.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to amazon.com
Neighbours of #25 in our worldwide ranking — each with its own report.
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