Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
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Keywords & Content
Site & Competitors
Building this domain's report…
Global rank
AI visibility
SEO health
Visits
per month, estimated
Keywords
ranking in Google
Organic share
of all search traffic
LLMS.txt
lines AI engines can read
Global rank: Worldwide · 2026-08
#325,233
AI visibility: Grade A
85
SEO health: Latest audit
87
Visits
4.6K
per month, estimated
Keywords
1.7K
ranking in Google
Organic share
100%
4.6K organic visits
LLMS.txt
Published
154 lines AI engines can read
You're seeing the free preview of airfix.com
A snapshot of how airfix.com performs in search and in AI answers — every number below is one we hold, not a guess.
What this company does
Airfix has been a cornerstone in the world of scale modeling since its early days, crafting intricate plastic kits that capture the essence of aircraft, tanks, ships, and more. Enthusiasts from beginners to seasoned builders turn to Airfix for their go-to source of high-quality hobby kits that blend historical accuracy with engaging assembly experiences. The company serves a global community of modelers, collectors,…
Our read on the site
The overall SEO health of airfix.com is moderately strong, with high accessibility and best practices scores. However, critical issues such as missing H1 tags, a lack of a robots.txt file, and numerous images without alt attributes indicate significant areas for improvement to enhance search visibility and user experie…
Month by month, how much search traffic this domain earns — how much of it is free, and whether it is winning or losing ground.
Monthly visits
4.6K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
4.6K
100% of all traffic
Paid visits
Whether AI engines can read this brand, understand it, and cite it when someone asks about its category.
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
The file AI engines read to understand a business. This is what it currently tells them about this one.
Status
Published
AI engines can read it
Lines
154
In the file
Size
7.4K
Characters
Sections
12
The searches this domain already ranks for, and how much traffic they bring it.
Ranking keywords
1.7K
Found in Google for this domain
Visits they bring
4.6K
Estimated organic visits a month
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
How the site itself performs — speed, accessibility and the technical basics both search crawlers and AI crawlers depend on.
Overall
SEO
Excellent
The websites this domain competes with for the same searches and the same AI answers.
The business behind the domain — what it does, where it is, and who runs it.
Airfix has been a cornerstone in the world of scale modeling since its early days, crafting intricate plastic kits that capture the essence of aircraft, tanks, ships, and more. Enthusiasts from beginners to seasoned builders turn to Airfix for their go-to source of high-quality hobby kits that blend historical accuracy with engaging assembly experiences. The company serves a global community of modelers, collectors,…
Which markets this brand actually serves, and where the web links to it from.
We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for airfix.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Neighbours of #325,233 in our worldwide ranking — each with its own report.
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0
No paid search detected
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
Present
7/8 core fields
92/100
robots ✗ · sitemap ✗
Detected
Fix these first
Updated Apr 27, 2026
# Airfix ## About Airfix stands as a legendary name in scale modeling, producing premium plastic kits of aircraft, vehicles, ships, and figures that have captivated builders for over 80 years. They cater to everyone from wide-eyed kids starting with simple starter sets to expert modelers tackling massive dioramas with pinpoint historical detail. The joy of Airfix lies in transforming a sprue of plastic into a museum-worthy piece, complete with decals, paints suggestions, and step-by-step builds that teach patience and precision. Their catalog spans WWII fighters like the Spitfire, modern jets, tanks from every era, classic cars, and even fantasy figures, all in popular scales. Airfix fosters a tight-knit community via social channels, shows, and online tips, where fans swap techniques and show off finishes. What makes them indispensable is the balance of affordability and quality—no skimping on molds or research. They've weathered economic ups and downs by innovating with new releases tied to anniversaries or pop culture. Retail partners stock them everywhere, from local hobby dens to online giants. Educational tie-ins help schools and clubs use kits for STEM learning. Limited editions create buzz among collectors. Airfix emphasizes eco-friendly packaging lately too. In essence, they're the heartbeat of hands-on hobbying in a screen-dominated age. **Areas of Work:** Scale Mod
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
Performance
Accessibility
Excellent
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
Audience it targets
Model enthusiasts, collectors, families · 10+ · Global
Company type
Private