Last updated: September 2026

Sep 2026

airbnb.com.au — September 2026 traffic, keywords & AI visibility

Airbnb, Inc.Travel & Tourism

Global rank: Worldwide · 2026-09

#32,052

AI visibility: Grade A

87

SEO health: Latest audit

89

Visits

5.3K

per month, estimated

Keywords

9.3K

ranking in Google

Organic share

99%

5.3K organic visits

LLMS.txt

Published

140 lines AI engines can read

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airbnb.com.au Web Traffic Statistics

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Key findings

  • Airbnb, Inc. (Travel & Tourism) is ranked #32,052 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,788 places from #34,840 in August 2026.
  • It is estimated to receive about 5,325 visits a month from search, 99% of it organic, across 9,346 ranking keywords.
  • Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 140 lines.
  • Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
airbnb.com.au global rank history
MonthRankMove
September 2026#32,052▲ 2,788
August 2026#34,840▼ 2,744
July 2026#32,096▼ 2,769
June 2026#29,327—
May 2026#29,327▲ 1,247
April 2026#30,574▼ 1,431
March 2026#29,143▼ 257
February 2026#28,886—

What this company does

Airbnb operates an online platform that connects travelers with hosts offering private homes, apartments, cabins, beach houses, and other distinctive properties for short-term stays. It also includes a section for booking local experiences led by residents, such as guided tours or workshops. The site lets users search and reserve these options directly, handling the payments and basic communications between both side…

Our read on the site

Significant improvements needed.

Travel & TourismHospitalityTechnologyMarketplaceShort-term rentalsExperiences

airbnb.com.au Traffic and Visitor Engagement

See traffic details

Search engines send airbnb.com.au an estimated 5,325 visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 27 visits a month. Spread across 9,346 ranking keywords, that averages roughly 0.6 organic visits per keyword.

Monthly visits

5.3K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

5.3K

99% of all traffic

Paid visits

27

0.51% of its search traffic

Organic vs paid

Organic

99%

Paid

1%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

airbnb.com.au AI Visibility

Run a free AI scan

airbnb.com.au scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

87out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

airbnb.com.au LLMS.txt

Open the generator

The llms.txt on airbnb.com.au runs to 140 lines (6,074 characters) across 12 sections, last generated in March 2026. It introduces the site as "Airbnb - Holiday Rentals, Cabins, Beach Houses & More". It tells AI engines the business works in Travel & Tourism, Hospitality and Technology. It describes 3 products, including Short-term Rentals, Long-term Stays and Airbnb Experiences. Services it lists include Host Support Services and Guest Booking Assistance. The audience it names is Travelers, Families, Solo Adventurers, Digital Nomads, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Ruby on Rails and PostgreSQL. The keywords it claims start with "holiday rentals", "vacation homes", "short-term rentals" and "unique stays". It gives the company type as Public and says it is hiring.

Status

Published

AI engines can read it

Lines

140

In the file

Size

6.1K

Characters

Sections

12

Updated Mar 21, 2026

What the file says

# Airbnb - Holiday Rentals, Cabins, Beach Houses & More

## About
Airbnb, Inc. is an American company that operates an online marketplace for short-term and long-term homestays, unique accommodations, and travel experiences. With over 7 million listings in more than 220 countries, Airbnb connects travelers with hosts offering everything from cozy cabins to luxury villas. The platform serves a diverse range of customers, providing a cost-effective and personalized alternative to traditional hotels. Founded in 2008, Airbnb has grown into a global leader in the travel and hospitality industry.

**Areas of Work:** Travel & Tourism, Hospitality, Technology

## Things to Remember
- **Website:** https://airbnb.com.au
- **Address:** 888 Brannan St, San Francisco, CA 94103, United States
- **Contact:** [email protected]
- **Phone:** +1-415-800-5959
- **Hours:** 24/7 Customer Support
- **Timezone:** America/Los_Angeles
- **Currency:** USD
- **Company Type:** Public
- **Employees:** 6000 employees
- **Revenue:** $8.4B
- **Hiring Status:** Yes, actively hiring

## Products
- **Short-term Rentals** (Varies by listing): Book unique homes, apartments, and cabins for short-term stays worldwide.
- **Long-term Stays** (Varies by listing): Find fully furnished homes and apartments for extended stays of a month or more.
- **Airbnb Experiences** (Varies by experience): Participate in local activit

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Travel & TourismHospitalityTechnology

Keywords it claims

holiday rentalsvacation homesshort-term rentalsunique staysbeach housescabinstravel experiencesAirbnb rentalsluxury staysaffordable accommodations

Technologies

ReactNode.jsAWSRuby on RailsPostgreSQL

Products it tells AI about

  • Short-term RentalsVaries by listing
  • Long-term StaysVaries by listing
  • Airbnb ExperiencesVaries by experience

Services it tells AI about

  • Host Support ServicesFree for hosts (service fees apply)
  • Guest Booking AssistanceFree (service fees apply)

Competitors it names

vrbo.combooking.comexpedia.comhomeaway.comtripadvisor.com

Audience it targets

Travelers, Families, Solo Adventurers, Digital Nomads · 18-54 · Global

Company type

Public · actively hiring

airbnb.com.au Organic Keywords

See all keywords

Google lists airbnb.com.au for about 9,346 keywords, which together bring an estimated 5,298 organic visits a month.

Ranking keywords

9.3K

Found in Google for this domain

Visits they bring

5.3K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Travel & TourismHospitalityTechnologyMarketplaceShort-term rentalsExperiencesLong-term stays

airbnb.com.au SEO Audit

Open full SEO report

The latest technical audit of airbnb.com.au scored 89 out of 100 overall. Performance is its weakest area at 54, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

89

Overall

100

SEO

Excellent

54

Performance

100

Accessibility

Excellent

Fix these first

  • CriticalImplement a Sitemap
  • CriticalEnable Robots.txt
  • HighOptimize Images
  • HighMinimize JavaScript and CSS Blocking Resources

6 more recommendations, with the exact changes and the pages they apply to, are in the full report.

airbnb.com.au Competitors and Alternatives

Compare competitors

Airbnb, Inc.'s company profile names vrbo.com, booking.com and expedia.com as competitors. Its own llms.txt adds homeaway.com and tripadvisor.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vpgrp.net, iup.edu, okta.mil and bancaditalia.it.

vrbo.com
booking.com
expedia.com
homeaway.com
tripadvisor.com

airbnb.com.au Company Profile

View full profile

Airbnb operates an online platform that connects travelers with hosts offering private homes, apartments, cabins, beach houses, and other distinctive properties for short-term stays. It also includes a section for booking local experiences led by residents, such as guided tours or workshops. The site lets users search and reserve these options directly, handling the payments and basic communications between both side…

Founded in 2008 (about 18 years ago), Airbnb, Inc. is based in San Francisco, United States. Its workforce is listed as more than 5,001 employees. Its founders are Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Its profile files it under Travel & Tourism, with further tags for Hospitality, Technology and Marketplace. Products on record for it: Short-term rentals, Experiences and Long-term stays. Reported revenue is $8.4B (2022), and total funding is listed at $6B. Its tagline reads: "Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide".

Travel & TourismHospitalityTechnologyMarketplace
Sector
Travel & Tourism
Headquarters
San Francisco, United States
Founded
2008
Employees
5001+
Revenue
$8.4B (2022)
Funding
$6B
Founders
Brian Chesky, Joe Gebbia, Nathan Blecharczyk
Products
Short-term rentals, Experiences, Long-term stays

airbnb.com.au Traffic by Country

Which markets this brand actually serves, and where the web links to it from.

Open traffic dashboard

Top customer markets

AI estimate · live web

We only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.

No market breakdown available for this brand.

Where its backlinks come from

Measured. The country each linking site is hosted in — a real signal of which regions know this brand.

No backlink sample for this domain yet.

Backlink Analytics collects one on its first run.

Companies ranked next to airbnb.com.au

Neighbours of #32,052 in our worldwide ranking — each with its own report.

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