Last updated: September 2026
Global rank: Worldwide · 2026-09
#32,052
AI visibility: Grade A
87
SEO health: Latest audit
89
Visits
5.3K
per month, estimated
Keywords
9.3K
ranking in Google
Organic share
99%
5.3K organic visits
LLMS.txt
Published
140 lines AI engines can read
You're seeing the free preview of airbnb.com.au
airbnb.com.au Web Traffic Statistics
Key findings
- Airbnb, Inc. (Travel & Tourism) is ranked #32,052 worldwide in our September 2026 domain ranking, inside the top 100,000, up 2,788 places from #34,840 in August 2026.
- It is estimated to receive about 5,325 visits a month from search, 99% of it organic, across 9,346 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 140 lines.
- Its last technical audit scored 89/100, with "Implement a Sitemap" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #32,052 | ▲ 2,788 |
| August 2026 | #34,840 | ▼ 2,744 |
| July 2026 | #32,096 | ▼ 2,769 |
| June 2026 | #29,327 | — |
| May 2026 | #29,327 | ▲ 1,247 |
| April 2026 | #30,574 | ▼ 1,431 |
| March 2026 | #29,143 | ▼ 257 |
| February 2026 | #28,886 | — |
What this company does
Airbnb operates an online platform that connects travelers with hosts offering private homes, apartments, cabins, beach houses, and other distinctive properties for short-term stays. It also includes a section for booking local experiences led by residents, such as guided tours or workshops. The site lets users search and reserve these options directly, handling the payments and basic communications between both side…
Our read on the site
Significant improvements needed.
airbnb.com.au Traffic and Visitor Engagement
Search engines send airbnb.com.au an estimated 5,325 visits a month. 99% of it is organic, so it leans very little on paid search. Paid search contributes only about 27 visits a month. Spread across 9,346 ranking keywords, that averages roughly 0.6 organic visits per keyword.
Monthly visits
5.3K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
5.3K
99% of all traffic
Paid visits
27
0.51% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
airbnb.com.au AI Visibility
airbnb.com.au scores 87 out of 100 on our AI visibility scale, grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
airbnb.com.au LLMS.txt
The llms.txt on airbnb.com.au runs to 140 lines (6,074 characters) across 12 sections, last generated in March 2026. It introduces the site as "Airbnb - Holiday Rentals, Cabins, Beach Houses & More". It tells AI engines the business works in Travel & Tourism, Hospitality and Technology. It describes 3 products, including Short-term Rentals, Long-term Stays and Airbnb Experiences. Services it lists include Host Support Services and Guest Booking Assistance. The audience it names is Travelers, Families, Solo Adventurers, Digital Nomads, aged 18-54 (Global). Technologies it mentions include React, Node.js, AWS, Ruby on Rails and PostgreSQL. The keywords it claims start with "holiday rentals", "vacation homes", "short-term rentals" and "unique stays". It gives the company type as Public and says it is hiring.
Status
Published
AI engines can read it
Lines
140
In the file
Size
6.1K
Characters
Sections
12
Updated Mar 21, 2026
What the file says
# Airbnb - Holiday Rentals, Cabins, Beach Houses & More ## About Airbnb, Inc. is an American company that operates an online marketplace for short-term and long-term homestays, unique accommodations, and travel experiences. With over 7 million listings in more than 220 countries, Airbnb connects travelers with hosts offering everything from cozy cabins to luxury villas. The platform serves a diverse range of customers, providing a cost-effective and personalized alternative to traditional hotels. Founded in 2008, Airbnb has grown into a global leader in the travel and hospitality industry. **Areas of Work:** Travel & Tourism, Hospitality, Technology ## Things to Remember - **Website:** https://airbnb.com.au - **Address:** 888 Brannan St, San Francisco, CA 94103, United States - **Contact:** [email protected] - **Phone:** +1-415-800-5959 - **Hours:** 24/7 Customer Support - **Timezone:** America/Los_Angeles - **Currency:** USD - **Company Type:** Public - **Employees:** 6000 employees - **Revenue:** $8.4B - **Hiring Status:** Yes, actively hiring ## Products - **Short-term Rentals** (Varies by listing): Book unique homes, apartments, and cabins for short-term stays worldwide. - **Long-term Stays** (Varies by listing): Find fully furnished homes and apartments for extended stays of a month or more. - **Airbnb Experiences** (Varies by experience): Participate in local activit
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Short-term RentalsVaries by listing
- Long-term StaysVaries by listing
- Airbnb ExperiencesVaries by experience
Services it tells AI about
- Host Support ServicesFree for hosts (service fees apply)
- Guest Booking AssistanceFree (service fees apply)
Competitors it names
Audience it targets
Travelers, Families, Solo Adventurers, Digital Nomads · 18-54 · Global
Company type
Public · actively hiring
airbnb.com.au Organic Keywords
Google lists airbnb.com.au for about 9,346 keywords, which together bring an estimated 5,298 organic visits a month.
Ranking keywords
9.3K
Found in Google for this domain
Visits they bring
5.3K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
airbnb.com.au SEO Audit
The latest technical audit of airbnb.com.au scored 89 out of 100 overall. Performance is its weakest area at 54, while accessibility scores highest at 100. The audit makes 10 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement a Sitemap
- CriticalEnable Robots.txt
- HighOptimize Images
- HighMinimize JavaScript and CSS Blocking Resources
6 more recommendations, with the exact changes and the pages they apply to, are in the full report.
airbnb.com.au Competitors and Alternatives
Airbnb, Inc.'s company profile names vrbo.com, booking.com and expedia.com as competitors. Its own llms.txt adds homeaway.com and tripadvisor.com. Outside its market, the domains ranked closest to it in our worldwide ranking are vpgrp.net, iup.edu, okta.mil and bancaditalia.it.
airbnb.com.au Company Profile
Airbnb operates an online platform that connects travelers with hosts offering private homes, apartments, cabins, beach houses, and other distinctive properties for short-term stays. It also includes a section for booking local experiences led by residents, such as guided tours or workshops. The site lets users search and reserve these options directly, handling the payments and basic communications between both side…
Founded in 2008 (about 18 years ago), Airbnb, Inc. is based in San Francisco, United States. Its workforce is listed as more than 5,001 employees. Its founders are Brian Chesky, Joe Gebbia and Nathan Blecharczyk. Its profile files it under Travel & Tourism, with further tags for Hospitality, Technology and Marketplace. Products on record for it: Short-term rentals, Experiences and Long-term stays. Reported revenue is $8.4B (2022), and total funding is listed at $6B. Its tagline reads: "Get an Airbnb for every kind of trip → 7 million holiday rentals → 2 million Guest favourites → 220+ countries and regions worldwide".
- Sector
- Travel & Tourism
- Headquarters
- San Francisco, United States
- Founded
- 2008
- Employees
- 5001+
- Revenue
- $8.4B (2022)
- Funding
- $6B
- Founders
- Brian Chesky, Joe Gebbia, Nathan Blecharczyk
- Products
- Short-term rentals, Experiences, Long-term stays
airbnb.com.au Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
airbnb.com.au Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for airbnb.com.au yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to airbnb.com.au
Neighbours of #32,052 in our worldwide ranking — each with its own report.
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