act.org — August 2026 traffic, keywords & AI visibility

act.org draws an estimated 1.6 million visits a month from search engines. Effectively all of it is organic — about 1.6 million visits from unpaid results. Spread across 105,100 ranking keywords, that averages roughly 16 organic visits per keyword.

On our AI visibility scale act.org earns 91 of 100 points, a grade A+. It takes full marks for LLMS.txt, Crawlability and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on SEO health (17/20).

The llms.txt on act.org runs to 137 lines (6,334 characters) across 12 sections, last generated in March 2026. It introduces the site as "ACT - College and Career Readiness Solutions". It tells AI engines the business works in Education, Assessment Services and EdTech. It describes 3 products, including ACT College Readiness Assessment, ACT WorkKeys and ACT Aspire. Services it lists include Educational Research, Test Preparation Resources and Career Planning Tools. The audience it names is Students, Educators, Educational Institutions, aged 14-25 (Global). Technologies it mentions include JavaScript, HTML5, CSS3, AWS and Microsoft Azure. The keywords it claims start with "ACT test", "college readiness", "standardized testing" and "career assessment". It gives the company type as Nonprofit and says it is hiring.

# ACT - College and Career Readiness Solutions

## About
ACT is a nonprofit organization committed to helping individuals achieve their educational and career goals through comprehensive assessments and research. They offer a range of testing services, including college readiness assessments, career planning tools, and educational research for students, educators, and institutions. With a mission to improve educational outcomes, ACT supports learners in making informed decisions about their futures. Founded in 1959, ACT continues to be a leader in the education and assessment industry.

**Areas of Work:** Education, Assessment Services, EdTech

## Things to Remember
- **Website:** https://act.org
- **Address:** 500 ACT Drive, Iowa City, IA 52243, United States
- **Contact:** [email protected]
- **Phone:** +1-319-337-1000
- **Hours:** Mon-Fri: 8AM-5PM
- **Timezone:** America/Chicago
- **Currency:** USD
- **Company Type:** Nonprofit
- **Employees:** 500 employees
- **Revenue:** $300M
- **Hiring Status:** Yes, actively hiring

## Products
- **ACT College Readiness Assessment** (Contact for pricing): A standardized test used by high school students to measure college readiness in English, Math, Reading, and Science.
- **ACT WorkKeys** (Contact for pricing): A job skills assessment system that helps employers select, hire, train, and retain a qualified workforce.
- **ACT Aspire** (Contac

Google lists act.org for about 105,100 keywords, which together bring an estimated 1.6 million organic visits a month.

The latest technical audit of act.org scored 67 out of 100 overall. Performance is its weakest area at 43, while accessibility scores highest at 87. The audit makes 12 recommendations in all, and 3 of the 4 listed first are rated high priority or critical.

ACT's company profile names collegeboard.org, pearson.com and kaplan.com as competitors. Its own llms.txt adds ets.org and princetonreview.com. Outside its market, the domains ranked closest to it in our worldwide ranking are prodns.com.br, badoocdn.com, azlyrics.com and kubiobuilder.com.

collegeboard.org

pearson.com

kaplan.com

ets.org

princetonreview.com