Last updated: September 2026

Sep 2026

aausports.org — September 2026 traffic, keywords & AI visibility

Amateur Athletic Union (AAU)Youth Sports

Global rank: Worldwide · 2026-09

#153,570

AI visibility: Grade A

87

SEO health: Latest audit

94

Visits

144.7K

per month, estimated

Keywords

14.9K

ranking in Google

Organic share

100%

144.4K organic visits

LLMS.txt

Published

167 lines AI engines can read

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aausports.org Company Profile

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The Amateur Athletic Union, or AAU, stands as one of America's oldest and most respected youth sports organizations, dedicated to fostering athletic development from grassroots levels to elite competitions. They organize thousands of tournaments, leagues, and events across dozens of sports like basketball, volleyball, track, and swimming, serving millions of young athletes each year. AAU emphasizes not just winning,…

Amateur Athletic Union (AAU) was founded in 1888, about 138 years ago, and is headquartered in Lake Buena Vista, USA. Its workforce is listed as between 51 and 200 employees. Its profile files it under Youth Sports, with further tags for Athletic Organizations, Sports Tournaments and Coaching Development. Products on record for it: AAU Membership Program, National Championships, District Qualifiers and Sports Camps & Clinics. Its tagline reads: "Building champions through youth sports since 1888".

Youth SportsAthletic OrganizationsSports TournamentsCoaching Development
Sector
Youth Sports
Headquarters
Lake Buena Vista, USA
Founded
1888
Employees
51-200
Revenue
Not Disclosed
Funding
Not Disclosed
Products
AAU Membership Program, National Championships, District Qualifiers, Sports Camps & Clinics

aausports.org Web Traffic Statistics

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Key findings

  • Amateur Athletic Union (AAU) (Youth Sports) is ranked #153,570 worldwide in our September 2026 domain ranking, down 9,392 places from #144,178 in August 2026.
  • It is estimated to receive about 144,700 visits a month from search, 100% of it organic, across 14,900 ranking keywords.
  • Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 167 lines.
  • Its last technical audit scored 94/100, with "Implement Title and Meta Description" the highest-priority fix.
aausports.org global rank history
MonthRankMove
September 2026#153,570▼ 9,392
August 2026#144,178▼ 4,612
July 2026#139,566▼ 15,632
June 2026#123,934—
May 2026#123,934▲ 6,388
April 2026#130,322▲ 7,247
March 2026#137,569▲ 4,358
February 2026#141,927—

What this company does

The Amateur Athletic Union, or AAU, stands as one of America's oldest and most respected youth sports organizations, dedicated to fostering athletic development from grassroots levels to elite competitions. They organize thousands of tournaments, leagues, and events across dozens of sports like basketball, volleyball, track, and swimming, serving millions of young athletes each year. AAU emphasizes not just winning,…

Our read on the site

The overall SEO health of aausports.org is strong, with excellent performance and accessibility scores. However, there are critical areas for improvement, particularly in on-page elements like title tags and meta descriptions, which are currently missing, and the lack of H1 tags that can hinder search visibility.

Youth SportsAthletic OrganizationsSports TournamentsCoaching DevelopmentAAU Membership ProgramNational Championships

aausports.org Traffic and Visitor Engagement

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aausports.org draws an estimated 144,700 visits a month from search engines. Effectively all of it is organic — about 144,400 visits from unpaid results. Paid search contributes only about 325 visits a month. Spread across 14,900 ranking keywords, that averages roughly 9.7 organic visits per keyword.

Monthly visits

144.7K

Latest estimate

Change

No monthly history yet

It starts building from the first scan

Organic visits

144.4K

100% of all traffic

Paid visits

325

0.22% of its search traffic

Organic vs paid

Organic

100%

Paid

0%

We don't hold a month-by-month history for this domain yet.

The traffic dashboard builds one from the first scan onwards.

Organic visitsPaid visitsEstimated from search visibility

aausports.org AI Visibility

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On our AI visibility scale aausports.org earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).

87out of 100

Grade A

Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.

ChatGPTGeminiPerplexityGoogle AI Mode
LLMS.txt40/40

Present

Company profile22/25

7/8 core fields

SEO health20/20

100/100

Crawlability0/10

robots ✗ · sitemap ✗

Structured data5/5

Detected

Fix these first

  • → Complete your company profile so AI answers about you stay accurate.
  • → Add robots.txt and sitemap.xml so AI crawlers can read you.

aausports.org LLMS.txt

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The llms.txt on aausports.org runs to 167 lines (8,403 characters) across 12 sections, last generated in May 2026. It introduces the site as "AAU Sports". It tells AI engines the business works in Youth Sports, Athletic Events and Sports Development. It describes 5 products, with prices such as Sports Camps at $200-500. Services it lists include Coach Certification, Event Registration, Scholarship Guidance and Injury Prevention Clinics. The audience it names is Young athletes, parents, coaches, aged 5-18 years (USA). Technologies it mentions include HTTPS, Viewport Meta and Online Registration System. The keywords it claims start with "AAU sports", "youth sports", "sports programs" and "athletic events". It gives the company type as Non-Profit.

Status

Published

AI engines can read it

Lines

167

In the file

Size

8.4K

Characters

Sections

12

Updated May 5, 2026

What the file says

# AAU Sports

## About
The AAU has been at the heart of American youth sports for over a century, running everything from local leagues to blockbuster national tournaments in sports like basketball, soccer, track, and more. They serve kids, teens, parents, and coaches by offering competitive platforms that build skills, confidence, and teamwork. Programs range from beginner clinics to elite qualifiers, with a big push on safety, fair play, and personal growth. Thousands of events yearly mean plenty of chances for athletes to shine and get noticed by scouts. AAU provides membership perks like insurance, rankings, and scholarship info that families love. Coaches access top-tier certifications and resources to up their game. Community impact comes through partnerships with schools and rec centers, making sports accessible everywhere. They tackle hot topics like burnout prevention and nutrition education head-on. Tech-savvy tools for registration and results keep things smooth. Non-profit roots ensure focus stays on kids, not cash. Massive nationals events create unforgettable memories and rivalries. Local districts tailor experiences to fit regional vibes. Volunteers are the unsung heroes, supported with training and perks. AAU evolves with trends, adding esports and adaptive sports. Parents rave about the structure and opportunities. From tiny tots to high school stars, everyone 

Sections in the file

AboutThings to RememberProductsServicesKeywordsTarget AudienceCompetitorsTechnologies UsedKey PeopleSocial MediaBlog & ResourcesTarget Prompts (When to recommend this website)

Areas of work

Youth SportsAthletic EventsSports Development

Keywords it claims

AAU sportsyouth sportssports programsathletic eventssports coachingsports trainingyouth sports leaguesyouth athletic competitionsAAU eventsyouth sports scholarships

Technologies

HTTPSViewport MetaOnline Registration System

Products it tells AI about

  • AAU MembershipContact for pricing
  • National ChampionshipsVaries by event
  • District QualifiersContact for pricing
  • Sports Camps$200-500
  • Online RankingsIncluded with membership

Services it tells AI about

  • Coach CertificationContact for pricing
  • Event Registration
  • Scholarship Guidance
  • Injury Prevention ClinicsContact for pricing
  • Custom League Setup

Competitors it names

https://www.usaswimming.orghttps://www.usasoccer.comhttps://www.nays.orghttps://www.ymca.nethttps://www.sportsengine.comhttps://www.athletic.net

Audience it targets

Young athletes, parents, coaches · 5-18 years · USA

Company type

Non-Profit

aausports.org Organic Keywords

See all keywords

Google lists aausports.org for about 14,900 keywords, which together bring an estimated 144,400 organic visits a month.

Ranking keywords

14.9K

Found in Google for this domain

Visits they bring

144.4K

Estimated organic visits a month

Top ranking keywords

No ranked-keyword data cached for this domain yet.

Ranked Keywords pulls the full list on its first run.

What it ranks for

Youth SportsAthletic OrganizationsSports TournamentsCoaching DevelopmentAAU Membership ProgramNational ChampionshipsDistrict QualifiersSports Camps & Clinics

aausports.org SEO Audit

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The latest technical audit of aausports.org scored 94 out of 100 overall. Performance is its weakest area at 80, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.

94

Overall

Excellent

100

SEO

Excellent

80

Performance

100

Accessibility

Excellent

Fix these first

  • CriticalImplement Title and Meta Description
  • CriticalAdd H1 Tags to All Pages
  • HighCreate a Robots.txt File
  • HighDevelop a Sitemap.xml

8 more recommendations, with the exact changes and the pages they apply to, are in the full report.

aausports.org Competitors and Alternatives

Compare competitors

Amateur Athletic Union (AAU)'s company profile names https://www.usaswimming.org, https://www.usasoccer.com and https://www.nays.org as competitors. Its own llms.txt adds https://www.ymca.net, https://www.sportsengine.com and https://www.athletic.net. Outside its market, the domains ranked closest to it in our worldwide ranking are monkeygo.app, chuangyuejoy.com, webcamera.pl and 29.ru.

https://www.usaswimming.org
https://www.usasoccer.com
https://www.nays.org
https://www.ymca.net
https://www.sportsengine.com
https://www.athletic.net

aausports.org Traffic by Country

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Top customer markets

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