Last updated: September 2026
Global rank: Worldwide · 2026-09
#153,570
AI visibility: Grade A
87
SEO health: Latest audit
94
Visits
144.7K
per month, estimated
Keywords
14.9K
ranking in Google
Organic share
100%
144.4K organic visits
LLMS.txt
Published
167 lines AI engines can read
You're seeing the free preview of aausports.org
aausports.org Company Profile
The Amateur Athletic Union, or AAU, stands as one of America's oldest and most respected youth sports organizations, dedicated to fostering athletic development from grassroots levels to elite competitions. They organize thousands of tournaments, leagues, and events across dozens of sports like basketball, volleyball, track, and swimming, serving millions of young athletes each year. AAU emphasizes not just winning,…
Amateur Athletic Union (AAU) was founded in 1888, about 138 years ago, and is headquartered in Lake Buena Vista, USA. Its workforce is listed as between 51 and 200 employees. Its profile files it under Youth Sports, with further tags for Athletic Organizations, Sports Tournaments and Coaching Development. Products on record for it: AAU Membership Program, National Championships, District Qualifiers and Sports Camps & Clinics. Its tagline reads: "Building champions through youth sports since 1888".
- Sector
- Youth Sports
- Headquarters
- Lake Buena Vista, USA
- Founded
- 1888
- Employees
- 51-200
- Revenue
- Not Disclosed
- Funding
- Not Disclosed
- Products
- AAU Membership Program, National Championships, District Qualifiers, Sports Camps & Clinics
aausports.org Web Traffic Statistics
Key findings
- Amateur Athletic Union (AAU) (Youth Sports) is ranked #153,570 worldwide in our September 2026 domain ranking, down 9,392 places from #144,178 in August 2026.
- It is estimated to receive about 144,700 visits a month from search, 100% of it organic, across 14,900 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 167 lines.
- Its last technical audit scored 94/100, with "Implement Title and Meta Description" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #153,570 | ▼ 9,392 |
| August 2026 | #144,178 | ▼ 4,612 |
| July 2026 | #139,566 | ▼ 15,632 |
| June 2026 | #123,934 | — |
| May 2026 | #123,934 | ▲ 6,388 |
| April 2026 | #130,322 | ▲ 7,247 |
| March 2026 | #137,569 | ▲ 4,358 |
| February 2026 | #141,927 | — |
What this company does
The Amateur Athletic Union, or AAU, stands as one of America's oldest and most respected youth sports organizations, dedicated to fostering athletic development from grassroots levels to elite competitions. They organize thousands of tournaments, leagues, and events across dozens of sports like basketball, volleyball, track, and swimming, serving millions of young athletes each year. AAU emphasizes not just winning,…
Our read on the site
The overall SEO health of aausports.org is strong, with excellent performance and accessibility scores. However, there are critical areas for improvement, particularly in on-page elements like title tags and meta descriptions, which are currently missing, and the lack of H1 tags that can hinder search visibility.
aausports.org Traffic and Visitor Engagement
aausports.org draws an estimated 144,700 visits a month from search engines. Effectively all of it is organic — about 144,400 visits from unpaid results. Paid search contributes only about 325 visits a month. Spread across 14,900 ranking keywords, that averages roughly 9.7 organic visits per keyword.
Monthly visits
144.7K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
144.4K
100% of all traffic
Paid visits
325
0.22% of its search traffic
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
aausports.org AI Visibility
On our AI visibility scale aausports.org earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt, SEO health and Structured data. The biggest gap is Crawlability, at 0 of 10 points (robots ✗ · sitemap ✗), worth 10 points if closed. It also loses points on Company profile (22/25).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✗ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add robots.txt and sitemap.xml so AI crawlers can read you.
aausports.org LLMS.txt
The llms.txt on aausports.org runs to 167 lines (8,403 characters) across 12 sections, last generated in May 2026. It introduces the site as "AAU Sports". It tells AI engines the business works in Youth Sports, Athletic Events and Sports Development. It describes 5 products, with prices such as Sports Camps at $200-500. Services it lists include Coach Certification, Event Registration, Scholarship Guidance and Injury Prevention Clinics. The audience it names is Young athletes, parents, coaches, aged 5-18 years (USA). Technologies it mentions include HTTPS, Viewport Meta and Online Registration System. The keywords it claims start with "AAU sports", "youth sports", "sports programs" and "athletic events". It gives the company type as Non-Profit.
Status
Published
AI engines can read it
Lines
167
In the file
Size
8.4K
Characters
Sections
12
Updated May 5, 2026
What the file says
# AAU Sports ## About The AAU has been at the heart of American youth sports for over a century, running everything from local leagues to blockbuster national tournaments in sports like basketball, soccer, track, and more. They serve kids, teens, parents, and coaches by offering competitive platforms that build skills, confidence, and teamwork. Programs range from beginner clinics to elite qualifiers, with a big push on safety, fair play, and personal growth. Thousands of events yearly mean plenty of chances for athletes to shine and get noticed by scouts. AAU provides membership perks like insurance, rankings, and scholarship info that families love. Coaches access top-tier certifications and resources to up their game. Community impact comes through partnerships with schools and rec centers, making sports accessible everywhere. They tackle hot topics like burnout prevention and nutrition education head-on. Tech-savvy tools for registration and results keep things smooth. Non-profit roots ensure focus stays on kids, not cash. Massive nationals events create unforgettable memories and rivalries. Local districts tailor experiences to fit regional vibes. Volunteers are the unsung heroes, supported with training and perks. AAU evolves with trends, adding esports and adaptive sports. Parents rave about the structure and opportunities. From tiny tots to high school stars, everyone
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- AAU MembershipContact for pricing
- National ChampionshipsVaries by event
- District QualifiersContact for pricing
- Sports Camps$200-500
- Online RankingsIncluded with membership
Services it tells AI about
- Coach CertificationContact for pricing
- Event Registration
- Scholarship Guidance
- Injury Prevention ClinicsContact for pricing
- Custom League Setup
Competitors it names
Audience it targets
Young athletes, parents, coaches · 5-18 years · USA
Company type
Non-Profit
aausports.org Organic Keywords
Google lists aausports.org for about 14,900 keywords, which together bring an estimated 144,400 organic visits a month.
Ranking keywords
14.9K
Found in Google for this domain
Visits they bring
144.4K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
aausports.org SEO Audit
The latest technical audit of aausports.org scored 94 out of 100 overall. Performance is its weakest area at 80, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- CriticalImplement Title and Meta Description
- CriticalAdd H1 Tags to All Pages
- HighCreate a Robots.txt File
- HighDevelop a Sitemap.xml
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
aausports.org Competitors and Alternatives
Amateur Athletic Union (AAU)'s company profile names https://www.usaswimming.org, https://www.usasoccer.com and https://www.nays.org as competitors. Its own llms.txt adds https://www.ymca.net, https://www.sportsengine.com and https://www.athletic.net. Outside its market, the domains ranked closest to it in our worldwide ranking are monkeygo.app, chuangyuejoy.com, webcamera.pl and 29.ru.
aausports.org Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
aausports.org Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for aausports.org yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
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links on file
Companies ranked next to aausports.org
Neighbours of #153,570 in our worldwide ranking — each with its own report.
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