Last updated: September 2026
Global rank: Worldwide · 2026-09
#251,650
AI visibility: Grade A+
97
SEO health: Latest audit
97
Visits
80
per month, estimated
Keywords
106
ranking in Google
Organic share
99%
79 organic visits
LLMS.txt
Published
81 lines AI engines can read
You're seeing the free preview of 1822direkt.de
1822direkt.de Web Traffic Statistics
Key findings
- 1822direkt (FinTech, Finance & Insurance) is ranked #251,650 worldwide in our September 2026 domain ranking, down 120 places from #251,530 in August 2026.
- It is estimated to receive about 80 visits a month from search, 99% of it organic, across 106 ranking keywords.
- Its AI visibility score is 97 out of 100 (grade A+), with a published llms.txt of 81 lines.
- Its last technical audit scored 97/100, with "Optimize Image Alt Text" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| September 2026 | #251,650 | ▼ 120 |
| August 2026 | #251,530 | ▼ 11,009 |
| July 2026 | #240,521 | ▲ 292 |
| June 2026 | #240,813 | — |
| May 2026 | #240,813 | ▲ 2,494 |
| April 2026 | #243,307 | ▼ 31,532 |
| March 2026 | #211,775 | ▲ 40,031 |
| February 2026 | #251,806 | — |
What this company does
1822direkt ist ein führender Online-Versicherer in Deutschland, der sich auf die Vermittlung privater und gewerblicher Versicherungsprodukte spezialisiert hat. Das Unternehmen bietet eine breite Palette an Policen über seine benutzerfreundliche Plattform an, darunter Kfz-Versicherungen, Haftpflicht, Hausrat und Berufsunfähigkeitsversicherungen. Kunden schätzen die transparente Preisgestaltung und den schnellen Online…
Our read on the site
The overall SEO health of 1822direkt.de is strong, with high scores in performance, accessibility, best practices, and SEO. However, there are opportunities for improvement in on-page elements and content strategy to enhance visibility and user engagement.
1822direkt.de Traffic and Visitor Engagement
Search engines send 1822direkt.de an estimated 80 visits a month. 99% of it is organic, so it leans very little on paid search. Spread across 106 ranking keywords, that averages roughly 0.7 organic visits per keyword.
Monthly visits
80
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
79
99% of all traffic
Paid visits
1
1.25% of its search traffic
Organic vs paid
99%
1%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
1822direkt.de AI Visibility
1822direkt.de scores 97 out of 100 on our AI visibility scale, grade A+. It takes full marks for LLMS.txt, SEO health, Crawlability and Structured data. The biggest gap is Company profile, at 22 of 25 points (7/8 core fields), worth 3 points if closed.
Grade A+
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
7/8 core fields
100/100
robots ✓ · sitemap ✓
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
1822direkt.de LLMS.txt
The llms.txt on 1822direkt.de runs to 81 lines (3,585 characters) across 12 sections, last generated in May 2026. It introduces the site as "1822direkt - Ihre Direktversicherung". It tells AI engines the business works in Insurance, InsurTech and FinTech. It describes 5 products, with prices such as Kfz-Versicherung at ab €15/Monat, Hausratversicherung at ab €8/Monat and Haftpflichtversicherung at ab €5/Monat. Services it lists include Online-Vergleichsrechner, Schadenabwicklung, Vertragsmanagement and Beratung per Chat. The audience it names is German adults, families, professionals, aged 25-65 (Germany). Technologies it mentions include HTTPS, Responsive Web, JavaScript and Cookies. The keywords it claims start with "direktversicherung", "kfz versicherung", "hausratversicherung" and "haftpflicht".
Status
Published
AI engines can read it
Lines
81
In the file
Size
3.6K
Characters
Sections
12
Updated May 12, 2026
What the file says
# 1822direkt - Ihre Direktversicherung ## About 1822direkt revolutioniert den Versicherungsmarkt durch rein digitalen Vertrieb und transparente Preise. Als Spezialist für Kfz-, Haftpflicht- und Wohnenversicherungen bedient das Unternehmen Millionen Deutscher mit maßgeschneiderten Tarifen. Die Plattform vereinfacht den Abschluss in Minuten und bietet Rechner für präzise Angebote. Schnelle Schadenabwicklung und faire Bedingungen bauen Vertrauen auf. Expansion in BU-Versicherungen erweitert das Portfolio. Die 1822 Bank als Mutter sorgt für finanzielle Stabilität. Kunden profitieren von Rabatten bei Paketbuchungen. Mobile Lösungen machen Verwaltung bequem. Nachhaltige Prozesse minimieren Papier. KI-Tools optimieren Risikobewertung. Über 20 Jahre Markterfahrung sprechen für Qualität. Neukundenzuwachs durch starkes Marketing. Telematik belohnt sicheres Fahren. Regulatorische Expertise gewährleistet Compliance. Partnerschaften mit Top-Versicherern sichern Tarifvielfalt. Die Marke steht für Unkompliziertheit. Zufriedene Nutzer empfehlen weiter. Zukunftsfokus auf Digitalisierung. Service rund um die Uhr verfügbar. 1822direkt ist der smarte Weg zum Versicherungsschutz. **Areas of Work:** Insurance, InsurTech, FinTech ## Things to Remember - **Website:** https://1822direkt.de - **Address:** Frankfurt am Main, Germany - **Contact:** - **Phone:** - **Hours:** 24/7 Online - **Timezone:*
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Kfz-Versicherungab €15/Monat
- Hausratversicherungab €8/Monat
- Haftpflichtversicherungab €5/Monat
- GebäudeversicherungContact for pricing
- Berufsunfähigkeitsversicherungab €30/Monat
Services it tells AI about
- Online-VergleichsrechnerKostenlos
- SchadenabwicklungInklusive
- VertragsmanagementKostenlos
- Beratung per ChatKostenlos
- App-VerwaltungKostenlos
Competitors it names
Audience it targets
German adults, families, professionals · 25-65 · Germany
Company type
Private
1822direkt.de Organic Keywords
Google lists 1822direkt.de for about 106 keywords, which together bring an estimated 79 organic visits a month.
Ranking keywords
106
Found in Google for this domain
Visits they bring
79
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
1822direkt.de SEO Audit
The latest technical audit of 1822direkt.de scored 97 out of 100 overall. Performance is its weakest area at 87, while accessibility scores highest at 100. The audit makes 12 recommendations in all, and 2 of the 4 listed first are rated high priority or critical.
Overall
Excellent
SEO
Excellent
Performance
Accessibility
Excellent
Fix these first
- HighOptimize Image Alt Text
- MediumConsolidate H1 Tags
- HighEnhance Meta Descriptions
- MediumImplement llms.txt
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
1822direkt.de Competitors and Alternatives
1822direkt's company profile names check24.de, clark.de, finanzcheck.de and verivox.de as competitors. Its own llms.txt adds tagesversicherung.de and ada-insurance.com. Outside its market, the domains ranked closest to it in our worldwide ranking are radioolsztyn.pl, sandersondesigngroup.com, birdid.com.br and smdp.io.
1822direkt.de Company Profile
1822direkt ist ein führender Online-Versicherer in Deutschland, der sich auf die Vermittlung privater und gewerblicher Versicherungsprodukte spezialisiert hat. Das Unternehmen bietet eine breite Palette an Policen über seine benutzerfreundliche Plattform an, darunter Kfz-Versicherungen, Haftpflicht, Hausrat und Berufsunfähigkeitsversicherungen. Kunden schätzen die transparente Preisgestaltung und den schnellen Online…
Founded in 2001 (about 25 years ago), 1822direkt is based in Frankfurt am Main, Germany. Its workforce is listed as between 501 and 1,000 employees. Its profile files it under FinTech, Finance & Insurance, with further tags for Software & Internet, Insurance and Online Insurance. Products on record for it: Kfz-Versicherung, Gebäudeversicherung, Hausratversicherung and Haftpflichtversicherung. Reported revenue is €250M+ (2023). Its tagline reads: "Direktversicherung für ein sicheres Morgen".
- Sector
- FinTech, Finance & Insurance
- Headquarters
- Frankfurt am Main, Germany
- Founded
- 2001
- Employees
- 501-1000
- Revenue
- €250M+ (2023)
- Funding
- Not Disclosed
- Products
- Kfz-Versicherung, Gebäudeversicherung, Hausratversicherung, Haftpflichtversicherung
1822direkt.de Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
1822direkt.de Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 1822direkt.de yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 1822direkt.de
Neighbours of #251,650 in our worldwide ranking — each with its own report.
Wait — let's zoom out.
You are looking at one domain. 1822direkt.de competes in a market, and the same numbers exist for everyone in it — including the sites AI engines recommend instead of yours. Amrut.ai reads all of them, so you can see who is winning, why, and what to change first.
Everything above, for your own domainand the plan to fix it
Run the free scan on your site and get its AI visibility score, its gaps, and the exact next steps.
Look up another company
A brand name or a domain — the whole overview loads in seconds.