Last updated: August 2026
Global rank: Worldwide · 2026-08
#2,299
AI visibility: Grade A
87
SEO health: Latest audit
56
Visits
34.5K
per month, estimated
Keywords
279
ranking in Google
Organic share
100%
34.5K organic visits
LLMS.txt
Published
155 lines AI engines can read
You're seeing the free preview of 1688.com
1688.com Web Traffic Statistics
Key findings
- 1688 (E-commerce) is ranked #2,299 worldwide in our August 2026 domain ranking, inside the top 10,000, down 177 places from #2,122 in July 2026.
- It is estimated to receive about 34,500 visits a month from search, 100% of it organic, across 279 ranking keywords.
- Its AI visibility score is 87 out of 100 (grade A), with a published llms.txt of 155 lines.
- Its last technical audit scored 56/100, with "Implement Title Tags and Meta Descriptions" the highest-priority fix.
| Month | Rank | Move |
|---|---|---|
| August 2026 | #2,299 | ▼ 177 |
| July 2026 | #2,122 | ▼ 61 |
| June 2026 | #2,061 | — |
| May 2026 | #2,061 | ▲ 196 |
| April 2026 | #2,257 | ▲ 224 |
| March 2026 | #2,481 | ▼ 109 |
| February 2026 | #2,372 | — |
What this company does
1688.com functions as an extensive online platform dedicated to wholesale trade, primarily serving the Chinese domestic market. It brings together manufacturers, wholesalers, and buyers in one place where they can list products, search for items, and complete transactions for bulk orders. The range of goods available spans multiple industries, including consumer electronics, clothing, home furnishings, industrial equ…
Our read on the site
The overall SEO health of 1688.com is concerning, with significant issues in on-page elements, accessibility, and performance. While the site has a decent SEO score, the lack of essential elements such as title tags and meta descriptions severely hampers its potential for search visibility.
1688.com Traffic and Visitor Engagement
1688.com draws an estimated 34,500 visits a month from search engines. Effectively all of it is organic — about 34,500 visits from unpaid results. Spread across 279 ranking keywords, that averages roughly 124 organic visits per keyword.
Monthly visits
34.5K
Latest estimate
Change
No monthly history yet
It starts building from the first scan
Organic visits
34.5K
100% of all traffic
Paid visits
0
No paid search detected
Organic vs paid
100%
0%
We don't hold a month-by-month history for this domain yet.
The traffic dashboard builds one from the first scan onwards.
1688.com AI Visibility
On our AI visibility scale 1688.com earns 87 of 100 points, a grade A. It takes full marks for LLMS.txt and Structured data. The biggest gap is Company profile, at 19 of 25 points (6/8 core fields), worth 6 points if closed. It also loses points on Crawlability (5/10) and SEO health (18/20).
Grade A
Scored from this domain's own data — llms.txt, profile completeness, technical health, crawlability and structured data.
Present
6/8 core fields
92/100
robots ✓ · sitemap ✗
Detected
Fix these first
- → Complete your company profile so AI answers about you stay accurate.
- → Add sitemap.xml so AI crawlers can read you.
1688.com LLMS.txt
The llms.txt on 1688.com runs to 155 lines (6,574 characters) across 12 sections, last generated in March 2026. It introduces the site as "1688 - Online Wholesale Marketplace". It tells AI engines the business works in E-commerce, Wholesale Trade and B2B Marketplace. It describes 4 products, including Wholesale Electronics, Wholesale Apparel and Wholesale Home Goods. Services it lists include Supplier Verification, Logistics Solutions and Custom Sourcing. The audience it names is Business Owners, Retailers, Small and Medium Enterprises, aged 25-54 (Global). Technologies it mentions include HTTPS, Cloud Infrastructure, Custom CMS and Payment Gateway Integration. The keywords it claims start with "e-commerce", "wholesale products", "B2B marketplace" and "online shopping".
Status
Published
AI engines can read it
Lines
155
In the file
Size
6.6K
Characters
Sections
12
Updated Mar 6, 2026
What the file says
# 1688 - Online Wholesale Marketplace ## About 1688 is a leading online wholesale marketplace that connects manufacturers and suppliers in China with global buyers. The platform offers a vast selection of products across diverse industries at competitive prices, catering primarily to small and medium-sized enterprises for bulk purchasing. With a focus on quality and efficiency, 1688 ensures a seamless shopping experience for businesses worldwide. **Areas of Work:** E-commerce, Wholesale Trade, B2B Marketplace ## Things to Remember - **Website:** https://1688.com - **Address:** Hangzhou, China - **Contact:** [email protected] - **Phone:** Not Available - **Hours:** 24/7 - **Timezone:** Asia/Shanghai - **Currency:** CNY - **Company Type:** Private - **Employees:** 5000 - **Revenue:** $1.2B - **Hiring Status:** Yes, actively hiring ## Products - **Wholesale Electronics** (Contact for pricing): A wide range of electronic products including smartphones, accessories, and components sourced directly from manufacturers. - **Wholesale Apparel** (Contact for pricing): Bulk clothing and fashion accessories for retailers and businesses at competitive rates. - **Wholesale Home Goods** (Contact for pricing): Household items and decor products available in bulk for resellers and businesses. - **Wholesale Industrial Supplies** (Contact for pricing): Tools, machinery, and industrial components
Sections in the file
Areas of work
Keywords it claims
Technologies
Products it tells AI about
- Wholesale ElectronicsContact for pricing
- Wholesale ApparelContact for pricing
- Wholesale Home GoodsContact for pricing
- Wholesale Industrial SuppliesContact for pricing
Services it tells AI about
- Supplier VerificationContact for quote
- Logistics SolutionsContact for quote
- Custom SourcingContact for quote
Competitors it names
Audience it targets
Business Owners, Retailers, Small and Medium Enterprises · 25-54 · Global
Company type
Private · actively hiring
1688.com Organic Keywords
Google lists 1688.com for about 279 keywords, which together bring an estimated 34,500 organic visits a month.
Ranking keywords
279
Found in Google for this domain
Visits they bring
34.5K
Estimated organic visits a month
Top ranking keywords
No ranked-keyword data cached for this domain yet.
Ranked Keywords pulls the full list on its first run.
What it ranks for
1688.com SEO Audit
The latest technical audit of 1688.com scored 56 out of 100 overall. Performance is its weakest area at 27, while SEO scores highest at 92. The audit makes 12 recommendations in all, and 4 of the 4 listed first are rated high priority or critical.
Overall
SEO
Excellent
Performance
Accessibility
Fix these first
- CriticalImplement Title Tags and Meta Descriptions
- CriticalAdd H1 Tags to All Pages
- HighCreate and Submit a Sitemap
- HighAdd Viewport Meta Tag
8 more recommendations, with the exact changes and the pages they apply to, are in the full report.
1688.com Competitors and Alternatives
1688's company profile names alibaba.com, made-in-china.com and globalsources.com as competitors. Its own llms.txt adds dhgate.com, tradekey.com and lightinthebox.com. Outside its market, the domains ranked closest to it in our worldwide ranking are adswizz.com, deepl-cdn.com, vox.com and mintegral.net.
1688.com Company Profile
1688.com functions as an extensive online platform dedicated to wholesale trade, primarily serving the Chinese domestic market. It brings together manufacturers, wholesalers, and buyers in one place where they can list products, search for items, and complete transactions for bulk orders. The range of goods available spans multiple industries, including consumer electronics, clothing, home furnishings, industrial equ…
1688 was founded in 2010, about 16 years ago, and is headquartered in Hangzhou, China. Its workforce is listed as more than 5,001 employees. It was founded by Jack Ma. Its profile files it under E-commerce, with further tags for Wholesale Trade, Technology and B2B Marketplace. Products on record for it: Wholesale Products, Supplier Services and Logistics Solutions. Reported revenue is $1.2B (2022). Its tagline reads: "China's leading wholesale marketplace for global trade".
- Sector
- E-commerce
- Headquarters
- Hangzhou, China
- Founded
- 2010
- Employees
- 5001+
- Revenue
- $1.2B (2022)
- Funding
- Not Disclosed
- Founders
- Jack Ma
- Products
- Wholesale Products, Supplier Services, Logistics Solutions
1688.com Traffic by Country
Which markets this brand actually serves, and where the web links to it from.
Top customer markets
AI estimate · live webWe only measure visitor geography for domains whose analytics are connected to us. For everyone else this is read live from the web and shown as an estimate — never mixed in with the measured numbers.
No market breakdown available for this brand.
Where its backlinks come from
Measured. The country each linking site is hosted in — a real signal of which regions know this brand.
No backlink sample for this domain yet.
Backlink Analytics collects one on its first run.
1688.com Backlink Analytics
Who vouches for this domain. Strong, varied links are still the clearest signal of authority — to search engines and to AI engines that cite sources.
We haven't run a backlink crawl for 1688.com yet, so there are no link counts to show. Backlink Analytics builds the profile on its first run and it appears here after that.
—
links on file
Companies ranked next to 1688.com
Neighbours of #2,299 in our worldwide ranking — each with its own report.
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